Ypulse Essentials: Tablets Ownership Doubles Over The Holidays, Printz Awards Announced, Get Doodling For Google And Crayola

Teens using a tablet PCThe number of Americans who have a tablet or e-reader (jumped significantly between December 2011 and January 2012, thanks to robust holiday sales, according to Pew Research. In fact, among Millennial adults, tablet ownership — at 24% — surpasses e-reader ownership at 18%. Both figures more than doubled over the holidays. That suits Barnes & Noble just fine — its aim is to put a Nook in the hands of every family member, and the company believes we’re just seeing the dawn of the digital kids book era. Of course, just because they have tablets doesn’t mean they’re using them for particularly tech-y tasks…or at all. RBC Capital finds that Kindle Fire owners are far more likely to use their device for reading than Web surfing, and a separate survey in the UK finds that half haven’t used their fire since they first took it out of the box. We suspect this is far less likely to be the case with iPad owners) (PaidContent) (Shelf Awareness)

- YA lit readers everywhere were eagerly awaiting this morning’s announcement (of the Printz Award at the ALA Conference. And the award goes to…“Where Things Come Back” by John Corey Whaley! Four Honor Books were also named: “Why We Broke Up” by Daniel Handler, “The Returning” by Christine Hinwoodand, “Jasper Jones” by Craig Silvey, and “The Scorpio Races” by Maggie Steifvater. Did they get it right? Tell us in the comments… Here’s a roundup of the children’s books winners as well, including the Caldecott and Newberry Awards and more) (American Libraries Magazine) (Omnivoracious)

- Get doodling for the fifth annual Doodle 4 Google (student art contest! This year, the winning student will not only have his or her design featured on the Google homepage for a day, but also on Crayola’s iconic box of 64 colors. Ahh, the sweet smell of success…and…

 
 
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Millennial News Feed

Quote of the Day: “One of my top concerns as a parent will be maintaining cultural traditions and language in the face of a new generation and stifling white media/social space.” –Female, 18, CA

Amazon is buying live video gaming platform Twitch for $970 million. Twitch has become amazingly popular with young consumers. Though many members of older generations might not understand the appeal of watching other players game live, more than 55 million unique visitors watched more than 15billion minutes of content on Twitch in July alone. The deal gives Twitch even more potential for growth, and shows that becoming a streaming content leader is a major goal for Amazon. (Streamdaily)

What has contributed to the massive drop in teen birth rates? Teen pregnancy has decreased much more quickly between 2007 and 2013 than it did 20 years ago, but the decline “has proved difficult to explain.” Theories include expected hypotheses like teens using contraceptives more, to more offbeat concepts like TV series Teen Mom acting as a deterrent. The availability of Plan B, better access to information on the internet, and even a theory that links changes in gasoline to reductions in teen pregnancy are also being discussed. (Vox)

The amount of time that young consumers spend on their phones and computers has led to plenty of concern that they won’t be able to interact face-to-face, and one study has found support for the fear. Tweens who spent five days at an unplugged outdoor camp with no tech time were able to understand emotions better than peers who stayed on their “usual media diet,” which indicates that screen time may be hampering kids’ ability to recognize nonverbal cues and facial emotions. (Newsweek)

McDonald’s Millennial challenge is no secret. Consumers in their 20s and 30s are flocking to fast-casual eateries like Chipotle and Five Guys, and their preferences are dictating the future of fast food. In the U.S., McDonald’s sales have been “flat or falling” for the majority of the last year, and consumers ages 19 to 21 who visit the chain monthly have fallen 12.9% since 2011. Young consumers’ desire for fresh ingredients and higher quality, customized meals is hurting the brand, and their attempts to lure Millennials with new menu items and social and mobile marketing is not yet changing their minds. (WSJ)

The Burning Man festival might be delayed thanks to major rain, but once it gets rolling it will provide a peek into the Millennial mindset. Fun, discovery, and community are the core principles of the event, and three themes that majorly resonate with the generation. Marketing and content that tap into one or more of these values, and allow young consumers to feel connected, creative, and surprised are likely to be successful with them. (Fast Company)

Wish you could ask Millennials what they think, right now? Ypulse's Instant Poll tool allows you to submit a question to our mobile social community of 2 million 13-34-year-old Millennials and get a quick, gut-check quantified response back in minutes. Our Bronze, Silver, and Gold subscribers use Instant Polls for brainstorming, quick-checks on brand perception, and more. Simply type in your question and click “Ask.” You’ll have directional, informative results without the overhead and wait time of a traditional study. (Ypulse)

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