Ypulse Essentials: Tablets Ownership Doubles Over The Holidays, Printz Awards Announced, Get Doodling For Google And Crayola

Teens using a tablet PCThe number of Americans who have a tablet or e-reader (jumped significantly between December 2011 and January 2012, thanks to robust holiday sales, according to Pew Research. In fact, among Millennial adults, tablet ownership — at 24% — surpasses e-reader ownership at 18%. Both figures more than doubled over the holidays. That suits Barnes & Noble just fine — its aim is to put a Nook in the hands of every family member, and the company believes we’re just seeing the dawn of the digital kids book era. Of course, just because they have tablets doesn’t mean they’re using them for particularly tech-y tasks…or at all. RBC Capital finds that Kindle Fire owners are far more likely to use their device for reading than Web surfing, and a separate survey in the UK finds that half haven’t used their fire since they first took it out of the box. We suspect this is far less likely to be the case with iPad owners) (PaidContent) (Shelf Awareness)

- YA lit readers everywhere were eagerly awaiting this morning’s announcement (of the Printz Award at the ALA Conference. And the award goes to…“Where Things Come Back” by John Corey Whaley! Four Honor Books were also named: “Why We Broke Up” by Daniel Handler, “The Returning” by Christine Hinwoodand, “Jasper Jones” by Craig Silvey, and “The Scorpio Races” by Maggie Steifvater. Did they get it right? Tell us in the comments… Here’s a roundup of the children’s books winners as well, including the Caldecott and Newberry Awards and more) (American Libraries Magazine) (Omnivoracious)

- Get doodling for the fifth annual Doodle 4 Google (student art contest! This year, the winning student will not only have his or her design featured on the Google homepage for a day, but also on Crayola’s iconic box of 64 colors. Ahh, the sweet smell of success…and…

 
 
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Millennial News Feed

Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would save most of it, donate some of it. And I'd buy my dad a boat, because I promised I'd buy him one if I was ever a millionaire.” –Female, 15, WA

This week, celebrity Photoshopping was debated online when fans criticized Beyoncé for posting an Instagram picture that looked altered to make her look slimmer. The star (and others) have been accused of using Photoshop or other image-fixing apps on social media photos before, a practice that many feel contributes to young female fans’ body issues, and does not align with the imperfection embracing and authenticity that so many young consumers expect. (BuzzFeed)

The Cartoon Network has launched an anti-bullying campaign called “I Speak Up” to encourage kids who have been bullied to reach out to trusted adults. Viewers are being encouraged to submit videos (with the permission of their parent or guardian) to share the anti-bullying message, and some of those videos will be featured in the campaign online and on TV. Visitors to the Speak Up website can also take a pledge to stop bullying, and earn special badges while playing Cartoon Network games. (PR Newser)

Young consumers are screen multitaskers, and second screen use while watching TV is a norm—but it’s not always clear to brands how they should engage in that behavior, and just throwing a hashtag on the screen isn’t going to cut it. Now Twitter says that studios and networks that live-tweet their popular programming (post and respond to viewers while the show is happening) can “dramatically boost followers and Twitter mentions” and even bump up TV ratings. (Recode)

YouTube is coming to the big screen. The digital comedy duo who create SMOSH, a channel with 30 million subscribers, has created a movie that will be distributed by Lionsgate. The movie is being described as a “Bill & Ted’s Excellent Adventurefor 2014” and will star a slew of other YouTube stars. The news is another example of traditional media embracing YouTube to entice young consumers, and the mainstreaming of the site’s stars. (Fast Company)

New research has found that across all grade levels and subjects, girls get better grades than male students—around the globe. The results have caused some to wonder if schools are “set up to favor the way girls learn and trip up boys.” Male students might be less able to self-discipline themselves, a key ingredient to doing well in classes, which means that the way education is structured plays into their weaknesses. (The Atlantic

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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