Ypulse Essentials: Streaming Movies Via Facebook & YouTube, Classic Toys Top Wishlists, Millennials And Work

Mission Impossible: Ghost ProtocolParamount is launching the ‘largest movie initiative to take place on Facebook’ (to promote the latest installment in the “Mission Impossible” franchise. Paramount is making the previous three films available for rental on the site for $2.99 or 30 Facebook credits. Paramount wants to help fans “relive and share” those adventures, so we’re sure the page encourages fans to pass the word on to friends. Disney is also trying a new movie streaming venue in the form of YouTube. “Alice in Wonderland,” “Cars,” and the “Pirates of the Caribbean” franchise are currently available, and will be joined by hundreds of other titles from the Disney and Pixar studios) (The Next Web) (THR)

- Toys are topping kids’ wishlists this year (according to new research from NPD Group. Some 47% of kids aged 0 to 14 want Santa to bring them toys, compared to 39% last year. Classics like Legos and Barbies were the most popular toys they mentioned) (Cynopsis)

- We’ve heard a fair bit about Millennial burnout at jobs lately (but what about those who leave jobs after several months or a year? Millennials are more likely than previous generations to have a shorter stint at their first job. Of course, not all workers who leave after a short time do so voluntarily. Those who do leave of their own accord may not be less loyal workers. However, they do expect more of their employers in terms of loyalty to them and rewarding their talent than previous generations did) (Forbes)

- Two malls are testing out tracking shoppers using their cell phones (during Black Friday to learn about their shopping patterns — what stores share visitors, how long they linger, etc. While some people are concerned about privacy issues, the mall insists that it is not tracking personal information, but if visitors are uncomfortable, they can…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because everyone will have those and I don't like having what everyone else has.” –Female, 27, FL

The future of the on-demand economy is shaping up, and soon anything you might need or want, from toothpaste to kittens, could be delivered to you in a snap. Grocery delivery app Instacart tapped into this “I want it now” mentality for some smart Halloween marketing: Seattle residents can use the app to order last-minute costumes that arrive in one hour. The startup conceived the campaign after receiving costume requests from many of their customers, and the service will be active until 8pm tonight. (Instacart)

Last week, we wrote that brands could learn some marketing tricks from Taylor Swift, and her social media skills continue to impress. Vulture has a break down of why Swift is the “reigning queen of celebrity social media,” where she acts like her fans’ best friend, interacts with them personally, and uses each platform the way they do. On Monday, she used Twitter to put those fans in the spotlight, reposting pictures of them posing with her new album on her own feed with the hashtag #taylurking, a reference to the fact that she was lurking on her followers’ profiles. (Vulture)

Older Millennials grew up with the internet, which means they remember its humble design beginnings, and how social media got its start—after all, they were at the center of it. The internet has come a long way in a relatively short time, but there is a growing nostalgia for Web 1.0, the good old days when “everything was smaller,” “close-knit,” and “DIY.” This nostalgia is fueling the design of some of the newest apps and networks, which emphasize intimacy, self-expression, and minimalism. (Gizmodo)

Young consumers have a different set of retail experience expectations, and while many till prefer in-store, there is no doubt that mobile and online are a very big part of their shopping behavior. So what are their digital retail tastes and habits? 55% use multiple devices to shop, and 71% of females do their online shopping at home versus the 77% of males who do it on-the-go. Their biggest frustrations include slow load times, slow checkout, lack of interactive features, and small/fuzzy images. Those images are important—55% overall, and 72% of females, say they “couldn’t live without pictures when shopping on mobile devices.” (Inc.)

Richie Rich is being rebooted for a new generation. A live-action Richie Rich show from AwesomenessTV is coming to Netflix in 2015. The story of the self-made child millionaire was first a comic book in the 1950s, then reinvented for ‘90s kids in the movie starring Macaulay Caulkin. In this modernized iteration, Richie is a trillionaire who earned his bucks inventing and selling green technology. (KidscreenMashable)

You've got questions, we've got answers. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article on Ypulse.com, subscribers can submit questions and requests directly to our experts and receive instant responses. Whether they want to dig more deeply into a topic or better understand the implications for their brands, we're there to help. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies