Ypulse Essentials: Streaming Movies Via Facebook & YouTube, Classic Toys Top Wishlists, Millennials And Work

Mission Impossible: Ghost ProtocolParamount is launching the ‘largest movie initiative to take place on Facebook’ (to promote the latest installment in the “Mission Impossible” franchise. Paramount is making the previous three films available for rental on the site for $2.99 or 30 Facebook credits. Paramount wants to help fans “relive and share” those adventures, so we’re sure the page encourages fans to pass the word on to friends. Disney is also trying a new movie streaming venue in the form of YouTube. “Alice in Wonderland,” “Cars,” and the “Pirates of the Caribbean” franchise are currently available, and will be joined by hundreds of other titles from the Disney and Pixar studios) (The Next Web) (THR)

- Toys are topping kids’ wishlists this year (according to new research from NPD Group. Some 47% of kids aged 0 to 14 want Santa to bring them toys, compared to 39% last year. Classics like Legos and Barbies were the most popular toys they mentioned) (Cynopsis)

- We’ve heard a fair bit about Millennial burnout at jobs lately (but what about those who leave jobs after several months or a year? Millennials are more likely than previous generations to have a shorter stint at their first job. Of course, not all workers who leave after a short time do so voluntarily. Those who do leave of their own accord may not be less loyal workers. However, they do expect more of their employers in terms of loyalty to them and rewarding their talent than previous generations did) (Forbes)

- Two malls are testing out tracking shoppers using their cell phones (during Black Friday to learn about their shopping patterns — what stores share visitors, how long they linger, etc. While some people are concerned about privacy issues, the mall insists that it is not tracking personal information, but if visitors are uncomfortable, they can…

 
 
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Millennial News Feed

Quote of the Day: “I hope to be a good person that can change the world for the better. I want to be an artist and an author and a musician in my free time, and be a veterinarian as my profession.” —Female, 15, WA

Xers and Boomers may look down upon the growing subset of Millennials moving back in with mom and dad, but instead of feeling bad for themselves, these kids are making it work. A closer look at their post-grad lives is being explored in Boomerang Kids—a photojournalist series inspired by one Millennial’s experience of moving back home after draining resources as a photography assistant. The juxtaposition of reaching towards adulthood while still living in their childhood rooms paints a fuller picture of how many are living day-to-day. (Fast Company

Wendy’s may be tainting the comeback of one of their most popular items—the pretzel bun—in a #PretzelLoveSongs commercial being called out for “lazy parodying.” Those who feel nostalgic for the ‘90s hit song “To Be With You” are cringing over the Wendy’s commercial remake, and voicing their extreme distaste on Twitter. Be careful playing with Millennials’ nostalgia, because not taking it seriously could land a brand in hot water. (Uproxx)

How can we make kids exercise more? Since dragging them away from their screens is more difficult than ever, Wokamon is a new app from China that is making kids bring their devices outside and take a walk in order to feed their virtual pets. The cute aliens feed on energy, and the app’s pedometer technology measures steps, distance, and calories that add up to advance pets to new levels and unlock characters. Though targeted to kids, teens and adults can benefit from the app’s fun approach to fitness and sync it with other wearable trackers. (Springwise)

One mom’s open letter to Lands’ End asking why there have been cool science shirts designed for boys but not for girls has quickly gained momentum online with other parents this month, and pushed the brand to launch an entirely new line of science-themed tees for girls who love NASA, sharks, and the like. The brand has been accused of gender stereotyping in the past, and is addressing the posts on its Facebook page directly by rolling out new science-themed styles for girls this fall. (Huffington Post)

Digital versus unplugged is the wedding debate of late, and the line between too tech-centric and being completely disconnected is one that brides and grooms are finding difficult to straddle. Social media is increasingly being used to create wedding albums via couple-specific hashtags, but some couples are so turned off by the near constant focus on camera phones during a wedding that they are enforcing device-free ceremonies. (NYT)

Quote of the Day: "A benefit of unplugging is getting a more personal view of the world back. (Social media tends to distort your perception to bend to what others are thinking/feeling/saying/doing.)” —Female, 25, MN

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