Ypulse Essentials: Streaming Movies Via Facebook & YouTube, Classic Toys Top Wishlists, Millennials And Work

Mission Impossible: Ghost ProtocolParamount is launching the ‘largest movie initiative to take place on Facebook’ (to promote the latest installment in the “Mission Impossible” franchise. Paramount is making the previous three films available for rental on the site for $2.99 or 30 Facebook credits. Paramount wants to help fans “relive and share” those adventures, so we’re sure the page encourages fans to pass the word on to friends. Disney is also trying a new movie streaming venue in the form of YouTube. “Alice in Wonderland,” “Cars,” and the “Pirates of the Caribbean” franchise are currently available, and will be joined by hundreds of other titles from the Disney and Pixar studios) (The Next Web) (THR)

- Toys are topping kids’ wishlists this year (according to new research from NPD Group. Some 47% of kids aged 0 to 14 want Santa to bring them toys, compared to 39% last year. Classics like Legos and Barbies were the most popular toys they mentioned) (Cynopsis)

- We’ve heard a fair bit about Millennial burnout at jobs lately (but what about those who leave jobs after several months or a year? Millennials are more likely than previous generations to have a shorter stint at their first job. Of course, not all workers who leave after a short time do so voluntarily. Those who do leave of their own accord may not be less loyal workers. However, they do expect more of their employers in terms of loyalty to them and rewarding their talent than previous generations did) (Forbes)

- Two malls are testing out tracking shoppers using their cell phones (during Black Friday to learn about their shopping patterns — what stores share visitors, how long they linger, etc. While some people are concerned about privacy issues, the mall insists that it is not tracking personal information, but if visitors are uncomfortable, they can…

 
 
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Millennial News Feed

Quote of the Day: Q: Is there anything you have cut out of your life (or something you’d like to cut out) just because it takes up too much time? What is it? A: “School takes up a lot of time. I'm learning stuff that I can't use in real life.” –Female, 22, NY

Over the weekend, news that nude photos of several actresses, including Jennifer Lawrence, had been released thanks to a hacker set the internet ablaze. But the reactions to the photos, including this trending BuzzFeed post suggesting that readers “not [be] scandalized at all,” reflect our predictions of the end of scandal as we know it for Millennials. A group that has grown up accustomed to having digital skeletons in their closets is increasingly reacting to “scandals” from leaked photos to drunken arrests with a resounding, “Whatever.” (BuzzFeed)

Paramount is tapping into the social anonymity trend to promote the upcoming Men, Women & Children, and attract young consumersThe trailer directs viewers to Whisper, where they’re being invited to share secrets under the hashtag #MWC and the movie’s tag will be featured as the Whisper of the day. The film follows a group of teens and their parents, focusing on the ways their online lives change their offline relationships. (Mashable)

Urban Outfitter’s disappointing sales point to an “obvious loss of cultural clout” with young consumers, and could be traced back to several PR “disasters,” including tee shirts printed with offensive designs, several products that were deemed derogatory to Native Americans, and the company president’s donations to conservative Rick Santorum, all of which do not appeal to liberal minded and politically correct Millennials. The brand has also lost its fashion clout and has more competition from affordable brands like Forever 21 and H&M. (Adweek)

New research by Eventbrite claims that one in five Millennials attended a music festival in the past year, and that festivals are “one of young Americans’ favorite pastimes.” The study scanned social media conversations from the last year and found that South by Southwest was the most-discussed festival, and EDM fests made up eight of the top 25 most talked about events. Ypulse’s own bi-weekly survey found that 31% of 14-29-year-olds planned to go to a music festival in 2013. (Quartz)

Millennials have a different approach to buying food than previous generations, and they are changing the way that grocery shopping is done. These foodies are more likely to plan their shopping around a specific recipe they’re planning to cook, to buy ingredients the same day they’re preparing a meal, and look for minimally processed and locally grown food and beverages. Their preferences put pressure on big-box stores and traditional groceries who need to adapt to attract the new generation of shopper. (Washington Post)

We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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