Ypulse Essentials: Streaming Movies Via Facebook & YouTube, Classic Toys Top Wishlists, Millennials And Work

Mission Impossible: Ghost ProtocolParamount is launching the ‘largest movie initiative to take place on Facebook’ (to promote the latest installment in the “Mission Impossible” franchise. Paramount is making the previous three films available for rental on the site for $2.99 or 30 Facebook credits. Paramount wants to help fans “relive and share” those adventures, so we’re sure the page encourages fans to pass the word on to friends. Disney is also trying a new movie streaming venue in the form of YouTube. “Alice in Wonderland,” “Cars,” and the “Pirates of the Caribbean” franchise are currently available, and will be joined by hundreds of other titles from the Disney and Pixar studios) (The Next Web) (THR)

- Toys are topping kids’ wishlists this year (according to new research from NPD Group. Some 47% of kids aged 0 to 14 want Santa to bring them toys, compared to 39% last year. Classics like Legos and Barbies were the most popular toys they mentioned) (Cynopsis)

- We’ve heard a fair bit about Millennial burnout at jobs lately (but what about those who leave jobs after several months or a year? Millennials are more likely than previous generations to have a shorter stint at their first job. Of course, not all workers who leave after a short time do so voluntarily. Those who do leave of their own accord may not be less loyal workers. However, they do expect more of their employers in terms of loyalty to them and rewarding their talent than previous generations did) (Forbes)

- Two malls are testing out tracking shoppers using their cell phones (during Black Friday to learn about their shopping patterns — what stores share visitors, how long they linger, etc. While some people are concerned about privacy issues, the mall insists that it is not tracking personal information, but if visitors are uncomfortable, they can…

 
 
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Millennial News Feed

Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would save most of it, donate some of it. And I'd buy my dad a boat, because I promised I'd buy him one if I was ever a millionaire.” –Female, 15, WA

This week, celebrity Photoshopping was debated online when fans criticized Beyoncé for posting an Instagram picture that looked altered to make her look slimmer. The star (and others) have been accused of using Photoshop or other image-fixing apps on social media photos before, a practice that many feel contributes to young female fans’ body issues, and does not align with the imperfection embracing and authenticity that so many young consumers expect. (BuzzFeed)

The Cartoon Network has launched an anti-bullying campaign called “I Speak Up” to encourage kids who have been bullied to reach out to trusted adults. Viewers are being encouraged to submit videos (with the permission of their parent or guardian) to share the anti-bullying message, and some of those videos will be featured in the campaign online and on TV. Visitors to the Speak Up website can also take a pledge to stop bullying, and earn special badges while playing Cartoon Network games. (PR Newser)

Young consumers are screen multitaskers, and second screen use while watching TV is a norm—but it’s not always clear to brands how they should engage in that behavior, and just throwing a hashtag on the screen isn’t going to cut it. Now Twitter says that studios and networks that live-tweet their popular programming (post and respond to viewers while the show is happening) can “dramatically boost followers and Twitter mentions” and even bump up TV ratings. (Recode)

YouTube is coming to the big screen. The digital comedy duo who create SMOSH, a channel with 30 million subscribers, has created a movie that will be distributed by Lionsgate. The movie is being described as a “Bill & Ted’s Excellent Adventurefor 2014” and will star a slew of other YouTube stars. The news is another example of traditional media embracing YouTube to entice young consumers, and the mainstreaming of the site’s stars. (Fast Company)

New research has found that across all grade levels and subjects, girls get better grades than male students—around the globe. The results have caused some to wonder if schools are “set up to favor the way girls learn and trip up boys.” Male students might be less able to self-discipline themselves, a key ingredient to doing well in classes, which means that the way education is structured plays into their weaknesses. (The Atlantic

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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