Ypulse Essentials: Spotify Radio Revamped, Google Currents, Video Streaming Updates

Spotify just got even cooler with an enhanced version of Spotify Radio (which lets users create unlimited stations by artist, track, or genre, receive recommendations with an improved feature, and skip as many songs as they wish. This should make listening to music and discovering artists a whole lot easier…watch out Pandora! In other music news, iTunes just released their top songs of the year and we’re not surprised that hits from Adele, LMFAO, Katy Perry, Bruno Mars, and Cee-Lo Green were the top downloads since they also ruled the Billboard charts with Adele’s “Rolling in the Deep” being the #1 song on both lists! Other Millennial-favored content also topped the other categories on iTunes’ list with Angry Birds as the top paid iPhone/iPad app and “The Social Network” as the best-selling movie) (Mashable) (Spin) (Billboard) (Seattle Times)

Google is the latest company to launch a news aggregation app for mobile devices (aptly called Google Currents. Similar to Flipboard and other newsstand-style apps, Google Currents pulls content from hundreds of sources, letting users customize their own online news magazine. We now have a new favorite way to check out Forbes, Fast Company, and The Daily Beast, which come preloaded on the app) (Digital Spy)

- Amazon Prime has struck back in the battle of the streaming services (by adding current and past episodes of “Glee” and “Sons of Anarchy” to its instant viewing offering. But Hulu also launched a cool feature called Face Match, where viewers can scroll over a character in a video to identify the actor and what he or she has been in. Think IMDB but while you’re watching. We wonder if more streaming services will pick up on this feature…) (Hollywood Reporter) (TechRadar)

Nickelodeon is taking vending machines to a whole new…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “In the future, I'd like to pay off my student loans and not starve or get evicted. A stable job would be nice.” –Male, 26, PA

With any large-scale marketing campaign, especially those that encourage consumer participation, brands must prepare for their message to be hijacked. Coke’s #ShareaCoke promotion has gotten the royal hack treatment from Millennials online who are making fun of the names found listed on the bottles (or those that are left out) and filling in their own to create new comic pairings that relate to other memes. (Adweek)

Not all viral sensations make sense at first. Take relatively unknown British teen Tish and the Vine she posted recently. In it, Tish sits in her mom’s car pretending to drive, says “broom broom,” and cuts to her mom’s high pitched voice saying, “Get out me car!” Sounds simple and not all that overwhelming, but since it was posted, the Vine has gone viral, been remixed by fans, and has earned its own #TeamTish hashtag. Tish’s viral potential could be due her monotone voice, silly catch phrase, or quirky mom, but either way, her videos have given teens online someone to root for. (BuzzFeed)

Live-stream gaming service Twitch has grown from 3.2 million users to 50 million users in three years time and its earnings potential has caught the eye of Google, who plans to purchase Twitch and integrate it into YouTube. Watching how others play and strategize “is like catnip” for serious gamers and Twitch makes it easy for gamers to live-stream what they’re playing for audiences to watch, regardless of what console they’re using. (MediaPost)

You may not be the biggest fan of “listicle” editorials pieces, but BuzzFeed, whose traffic is 50% on mobile and 75% referred from social media, makes a strong case for why lists and other themes are important in brand writing for Millennials. Branded quizzes on BuzzFeed have a 96% completion rate, and both lists and quizzes signal to busy readers that there is “finiteness to what they’re getting.” They are also discovering something new about themselves through quizzes, feeding into their Numbers Game desire to use data for self-discovery. (The Drum)

100 fans will earn a seat at The Giver premier in close proximity to the movie’s biggest stars, but this competition isn’t about luck. The Giver Movie Premiere for Good contest is using online activism as its backbone, asking fans to launch fundraising campaigns on Crowdrise and raise money in order to secure their spot. So far around $6,000 has been raised from the more than 400 campaigns with the money going to charities benefitting the arts. (Mashable)

Quote of the Day: “My dream for the future is complete financial independence from parents and any others, and a very satisfying career that I enjoy (a high salary would be a plus, but not essential).” –Male, 25, PA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies