Ypulse Essentials: Spotify Radio Revamped, Google Currents, Video Streaming Updates

Spotify just got even cooler with an enhanced version of Spotify Radio (which lets users create unlimited stations by artist, track, or genre, receive recommendations with an improved feature, and skip as many songs as they wish. This should make listening to music and discovering artists a whole lot easier…watch out Pandora! In other music news, iTunes just released their top songs of the year and we’re not surprised that hits from Adele, LMFAO, Katy Perry, Bruno Mars, and Cee-Lo Green were the top downloads since they also ruled the Billboard charts with Adele’s “Rolling in the Deep” being the #1 song on both lists! Other Millennial-favored content also topped the other categories on iTunes’ list with Angry Birds as the top paid iPhone/iPad app and “The Social Network” as the best-selling movie) (Mashable) (Spin) (Billboard) (Seattle Times)

Google is the latest company to launch a news aggregation app for mobile devices (aptly called Google Currents. Similar to Flipboard and other newsstand-style apps, Google Currents pulls content from hundreds of sources, letting users customize their own online news magazine. We now have a new favorite way to check out Forbes, Fast Company, and The Daily Beast, which come preloaded on the app) (Digital Spy)

- Amazon Prime has struck back in the battle of the streaming services (by adding current and past episodes of “Glee” and “Sons of Anarchy” to its instant viewing offering. But Hulu also launched a cool feature called Face Match, where viewers can scroll over a character in a video to identify the actor and what he or she has been in. Think IMDB but while you’re watching. We wonder if more streaming services will pick up on this feature…) (Hollywood Reporter) (TechRadar)

Nickelodeon is taking vending machines to a whole new…

 
 
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A branded campaign for art inspiration, where a new foodie movement is coming from, and talent from the underground of overachievers: we’ve flipped through the September editions of Teen Vogue, Seventeen, and NYLON to keep you one step ahead of the new trends taking hold with young consumers. Read on for the three trends you need to know:

 

1. MERGING FASHION AND ART

Ralph Lauren is the latest brand to take on the role of fostering Millennial talent, combining the hit makers and artists of the moment to kick off Project Warehouse from Denim & Supply. The mission of The Warehouse, a site living within the Denim & Supply brand online and across social media through #projectwarehouse, is to merge fashion and art by showcasing the visionaries of this generation and documenting how they use inspiration from the fashion brand in their work. Denim & Supply profiles a unique assortment of artists whether well known or just starting to gain recognition, and we see two of them representing this generation on a larger scale:

IN MUSIC: AVICII

Avicii is the biggest name behind #projectwarehouse and offers exclusives details to the denim brand about his creative process, like recording up to 70 demos of basic vocal and instrument arrangements before choosing which hooks to take into production. Avicii originated the trend of turning EDM into something entirely different than just beats, combining elements of country, bluegrass, and folk on his last album. This time around he feels limitless, having broken EDM’s mold of beats-per-minute and captured the next generation of fans who want their music to live outside of genres. The common thread of electronic music remains, but expect to hear more unexpected influences, like reggae, taken to the extreme.

ON CANVAS: ALEXA MEADE

Alexa Meade graduated with a degree in politics, but her dreams of being an artist took hold in a “what do I have to lose moment” that she hasn’t looked back from since. Her art is entirely unique, creating a reverse trompe l’oeil effect by turning people and 3D spaces into 2D paintings. Her work is inspired by aspects of light and shadow, using layers of paint, mirrors, and cutouts to create a flat looking façade on real objects and people, and has included subjects decked in denim since teaming up with Project Warehouse. With 3,500+ followers on Twitter and almost 1,500 on Instagram, a large-scale brand campaign like this gives her exposure to a new community of art inspired Millennials.

 

2. ELEVATING EDIBLES

In early July’s Teen Mag Roundup, we gave you the word on weed from Millennials themselves who showed a more laid-back association with weed than ever. For them, blazing is a casual, social activity, but a new crop of culinary artists is taking marijuana to another level, balking at common methods of ingestion like joints and brownies and instead highlighting weed as a flavorful herb to be combined with high quality ingredients. This new edibles movement, profiled by NYLON, isn’t meant for wild highs, but instead explores the use of marijuana in savory dishes, aka “gourmet ganja” or “bud in a bite.” Think fish sautéed with strawberry kush infused oil topped with a strawberry jalapeño salsa, or a weed-enhanced dish of tenderloin on sundried tomato mascarpone bread. The herb presents a new culinary challenge for chefs and is being used by members of the farm-to-table movement who believe that inventive foods should use only the best, fresh ingredients. Being over-intoxicated, whether by way of weed, alcohol, or other drugs, is losing its charm for Millennials, and since butters and oils are readily available in states where marijuana is legalized, the new foodie movement might center on appropriate edibles for various occasions from casual hangouts to fine dining.

 

3. KEEP YOUR EYES

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Millennial News Feed

Quote of the Day: “I put off/dread calling people in general. Everything should be done online by this time!” –Female, 30, FL 

In a continued effort to draw back the teen consumers they’ve lost, Abercrombie & Fitch’s logo will “be dead” in U.S. stores by 2015. Globally, the Abercrombie and Hollister logos and names will still be used on designs, but will be phased out here where the brand knows it is no longer considered a status symbol. Abercrombie’s sales continue to fall, and the retailer is making efforts to appeal to a different youth mentality by removing references to “Ivy League heritage,” making the brand “totally accessible,” and toning down the club-like atmosphere in-store. (BuzzFeed)

Following heartbreaking stories of the death of toddlers forgotten by their parents in hot cars, automakers made claims that they would be working on new technology to help prevent the tragedies. But years later that technology has not been produced, so parents and teens are developing it instead. Independent entrepreneurs are working on a slew of solutions for baby on board tech that would stop hot-car deaths, including car seat sensors, smartphone apps, and low-tech solutions. Many are seeking backing on crowdfunding sites to make their products a reality. (Washington Post)

Ck one was an iconic ‘90s product, but the brand has kept up with the youth market in order to stay relevant with a new generation. The fragrance, celebrating its 20th anniversary this year, relies on social media platforms, including Snapchat andTumblr, to attract Millennials and stay engaged. When creating their latest TV ad, they invited all participating talent to take behind-the-scenes pictures, selfies, and video, which were then used to “seed” the new campaign on social. The Snapchat campaign has “seen more than 1 million views in just a month and a half.” (Mediapost)

Just a few years ago, Hollywood was incredulous that YouTube was anything more than a collection of amateur vloggers, and certainly most didn’t believe that it would change the traditional entertainment world. But now, YouTube has become a “Hollywood hit factory” for teen entertainment. Smaller companies that realized the platform’s potential early have grown massively, big studios are snapping up YouTube studios to get in on the action, and programming is in the midst of  “rapid consolidation.” Our social media trend tracker shows that as of March 2014, YouTube has become the number one platform teens use, with 89% telling us they use the video site compared to 80% who say they use Facebook. (Businessweek)

Earlier this summer, a report that fewer teens were interested in getting summer jobs than ever before had older generations rolling their eyes at the slacker youth who “don’t want to work.” But new research indicates that it might not just be that lazy kids these days want to spend their summers taking selfies: It could be that teen jobs don’t pay off the way they used to. Millennials with summer jobs don’t see the future wage increase that teens in the ‘70s and ‘80s did. (Vox

Every day we deliver Millennial insights to your inbox, but every quarter, we look at some of the larger trends happening within the generation—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, an in-the-know guide to Millennials that synthesizes the major trends and stats we’ve seen over the last quarter of the year. We take a close look at the "why behind the what" and provide in-action examples and supportive data, along with implications for you to take away. (Ypulse)

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