Ypulse Essentials: Spotify Finally Launches In The U.S., 'Harry Potter' Breaks Records, Netflix Goes 3D

SpotifyFinally! We’re thrilled that Spotify, the music service beloved by Brits (has made its way across the pond at last. Starting today — following a deal on Wednesday with Warner Bros. Music to secure all four major labels — users can sign up for limited free access, a $4.99 ad-free service, or a $9.99 premium mobile service) (Mashable) (Billboard)

- ‘Harry Potter And The Deathly Hallows: Part 2’ has yet to be released in the U.S. (but it’s already breaking sales records for pre-sale ticket at $32 million…Anyone want to take a shot at predicting it’s opening weekend box office take? Lest we underestimate the significance of the “Harry Potter” series, Salon offers a slide show of what it has given to pop culture. MTV recently pitted “Harry Potter” characters against each other and asked fans to vote to determine which is the greatest of all time. Their verdict? Severus Snape) (Cynopsis) (GalleyCat)

- Despite the kerfuffle over Netflix’s new pricing plan (here’s a move that users won’t complain about: Netflix is rolling out an app for Nintendo’s 3DS and plans to add a slate 3D movies to its offerings in the near future) (Wired) (Gawker)

- Smartphone owning teens’ mobile dependence (is based on their use of texting, accessing Facebook, and listening to music. With their phones capable of all this and more, it makes it even harder for marketers to cut through the clutter and get their attention on their mobile devices) (MediaPost)

- Kids LiveWell is the latest intiative (to address children’s eating habits. Chain restaurants are getting on board by agreeing to offer healthier menu options — low calorie, low fat, low sodium — for kids. Nearly 20 chain restaurants have voluntarily adopted the initiative, including Burger King, Au Bon Pain, Bonefish Grill, and more; McDonald’s is…

 
 
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Millennial News Feed

Quote of the Day: “This year for Halloween I’m going to watch cooking theme shows like Halloween Wars.” –Female, 15, TX 

Millennials are clearly disenchanted with politics. When a recent poll asked who they blame the “political gridlock” in Washington on, 56% of 18-29-year-olds said “all of them.” These young consumers are also more likely to volunteer than to vote in the midterm elections. Interestingly, of the small percentage who say they definitely will vote, 51% said they would vote Republican, versus 47% who said they would vote Democrat. (The Atlantic)

It seems that more kids than ever have allergies these days, and for these ingredient-sensitive children, trick-or-treating can be less fun. (Imagine handing over the majority of your candy at the end of the night? No thanks.) This year, The Teal Pumpkin Project is campaigning to raise awareness about these allergies: houses displaying a teal pumpkin signal to trick-or-treaters that nonfood treats are being handed out. Since launching on Facebook earlier this month, the campaign has “reached more than 5.5 million people and been shared 55,000 times,” and over 2,000 pictures on Instagram have been tagged #TealPumpkinProject. (Inc.)

R.L. Stine’s scary Goosebumps and Fear Street series delighted and terrified tons of ‘90s kids, and the author has given these nostalgic consumers a Halloween treat. For the third year in a row, Stine has written an entirely new horror story on Twitter in a series of 15 tweets. The story, “What’s In My Sandwich,” has spread far beyond his 134,000 followers, and is being reposted around the web. (JezebelBuzzfeed)

Marketing on visual social platforms—Snapshot Marketing— has very quickly become an essential way to reach young consumers, and now it’s being put in motion: as of today, Instagram video ads are live. Disney, Activision, Banana Republic, the CW, and Lancome are the first brands to purchase these 15-second auto-display spots on the network. Disney and Activision are both featuring clips from recent entertainment, while Banana Republic has utilized Hyperlapse to create a clip animating fashion sketches. Meanwhile, Snapchat sold its first video ad to Universal this month for the movie Ouija, which went on to win at the box office thanks to teens. (Adweek)

Since launching in 2011, Hello Giggles has not only earned 12 million unique views a month and a very healthy social following, it has also become "an incubator for young talent.” The site emphasizes positivity and girl power, and has built a community of over 600 young female writers, journalists, and creatives who both submit work to the site and support it on Instagram and Twitter. Giggles serves as somewhat as a resume for these women, many of whom have not yet entered the workforce. (Fast Company)

We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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