Ypulse Essentials: Spotify Finally Launches In The U.S., 'Harry Potter' Breaks Records, Netflix Goes 3D

SpotifyFinally! We’re thrilled that Spotify, the music service beloved by Brits (has made its way across the pond at last. Starting today — following a deal on Wednesday with Warner Bros. Music to secure all four major labels — users can sign up for limited free access, a $4.99 ad-free service, or a $9.99 premium mobile service) (Mashable) (Billboard)

- ‘Harry Potter And The Deathly Hallows: Part 2’ has yet to be released in the U.S. (but it’s already breaking sales records for pre-sale ticket at $32 million…Anyone want to take a shot at predicting it’s opening weekend box office take? Lest we underestimate the significance of the “Harry Potter” series, Salon offers a slide show of what it has given to pop culture. MTV recently pitted “Harry Potter” characters against each other and asked fans to vote to determine which is the greatest of all time. Their verdict? Severus Snape) (Cynopsis) (GalleyCat)

- Despite the kerfuffle over Netflix’s new pricing plan (here’s a move that users won’t complain about: Netflix is rolling out an app for Nintendo’s 3DS and plans to add a slate 3D movies to its offerings in the near future) (Wired) (Gawker)

- Smartphone owning teens’ mobile dependence (is based on their use of texting, accessing Facebook, and listening to music. With their phones capable of all this and more, it makes it even harder for marketers to cut through the clutter and get their attention on their mobile devices) (MediaPost)

- Kids LiveWell is the latest intiative (to address children’s eating habits. Chain restaurants are getting on board by agreeing to offer healthier menu options — low calorie, low fat, low sodium — for kids. Nearly 20 chain restaurants have voluntarily adopted the initiative, including Burger King, Au Bon Pain, Bonefish Grill, and more; McDonald’s is…

 
 
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Millennial News Feed

Quote of the Day: “When I hear the phrase ‘The American Dream' I think…A loaded term that is meaningless these days. At this point, I'd be happy if I can manage to live a mostly comfortable, independent life. Is that The American Dream? I don't know.” –Male, 25, PA

When it comes to kids using tablets and smartphones, most of the attention is given to the dangers of it all: what will it do to their attention spans, their minds, or their health? But there are potential positives to their mobile use as well. One (Millennial) mom’s reasons for continuing to give her kids handheld devices include the importance of encouraging their technology and problem solving skills, expectations that they will know how to use them in school, and a hope that her girls will be involved in tech in their futures. (Hip Mombrarian)

This might be the year that vending machines became a full blown marketing trend, and Nike has put their own athletic spin on the tactic. Their recent “secret” vending machine in NYC, the Nike+ FuelBox, dispensed products like hats, shirts, and socks that visitors could only pay for with daily points from their Nike+ FuelBands, encouraging exercise in exchange for goods. (Engadget)

We’ve seen FoMo, the rise and fall of YOLO, and now social media has given us MoMo, the “Mystery of Missing Out.” Unlike FoMo, Fear of Missing Out when you see your friends posting a ton of fun pictures on social media, MoMo is the anxiety that results when friends stop posting. In the words of one Millennial, “’what can be so good that they aren't posting?’” It might seem silly to some, but for a generation used to being connected with friends nearly all the time, the feeling of exclusion that results from being left out and unaware of what’s happening is real. (Jezebel)

The value of higher education is already being questioned by Millennials, and evidence is continuing to mount that college systems and hierarchies need to be rethought. One former Yale professor is making headlines by telling parents not to send their kids to Ivy League schools, and that those who attend are not the “winners in the race we have made of childhood” but that instead elite education produces “anxious, timid, and lost” young people. (New Republic)

Oh, Barbie. She's had a rough year, and Mattel recently released an Entrepreneur Barbie in an attempt to tap into girl power marketing, and revive flagging sales. But is the reality that Barbie is just too perfect for today’s kids? The brand’s offbeat, weirdo Monster High dolls do far better than pristine, “clean cut” blond icon. Tapping into new trends in toy tech and giving Barbie a renewed sense of “imaginative play” might help, but at the same time post-Millennials, like the generation before them, could be turned off by anything that doesn’t show some flaws. (The StarPhoenix)

Quote of the Day: “When I hear the phrase ‘The American Dream’ I think of 1950s cliches, the economic downturn of 2008, and how college debt has pretty much made it impossible.” –Female, 17, RI

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