Ypulse Essentials: Speidi Dolls, 'Digital Cribs,' Millennials Want More TV

Jordin SparksJordin Sparks wishes she would have ‘worded it differently’ (after calling all teen girls who aren’t virgins “sluts” at the VMAs. Plus Heidi and Spencer dolls? Say it isn’t so.) (Entertainment Weekly) (Reality Blurred)

- Cisco ‘borrows’ from MTV (with its new branded webisode series “Digital Cribs”) (Reel Pop)

- Millennials want more of the “telly” (on more devices according to a Motorola survey of youth in Europe and the middle east. Plus highlights from Youth Trends latest top 10 report, guys love “Entourage,” girls love “Grey’s,” that sort of thing)

- InStyle (will be in “Gossip Girl” a lot. Plus vintage clothes all the rage in…China) (WWD)

- The is the ‘self-documentation generation’ (As a result we are seeing drug culture, which used to happen out of sight, documented online like these pot and salvia videos. And according to WebMD, the new teen over-the-counter drug is Snurf pills) (Boston Herald) (L.A. Times, reg. required) (Gawker)

- Microsoft wants kids to have digital i.d.s (for age verification. Plus kids love streaming videos on Disney.com) (Internet News via Izzy Neis) (Variety)

- Speaking of Disney… (they are building a huge youth sports compound in “The Magic Kingdom”) (USA Today)

- Pop Candy’s top teen movies (Whitney continues her list making awesomeness)

P.S. I loved “Privileged” last night. Better than GG or the new “90210” IMHO.

 
 
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Millennial News Feed

Quote of the Day: “I haven’t had children yet because I prefer to breed with an intelligent female, but none of them are single.” –Male, 30, KY

Instagram is reporting that their first native advertising tests have been a success. According to the network, Taco Bell reached 12.5 million 18-44-year-olds in the U.S. with their campaign, and saw a significant lift in ad recall. Chobani reached 4 million 18-54-year-olds, and was able to shift perceptions away from the idea that their product was only for breakfast. Chobani’s tips for Instagram success include avoiding professional looking shots, and not overbranding. These results echo our prediction that Snapshot Marketing is an essential next step for brands, and that content should fit in with what is already being created by consumers. (Mashable)

Instagram is reporting that their first native advertising tests have been a success. According to the network, Taco Bell reached 12.5 million 18-44-year-olds in the U.S. with their campaign, and saw a significant lift in ad recall. Chobani reached 4 million 18-54-year-olds, and was able to shift perceptions away from the idea that their product was only for breakfast. Chobani’s tips for Instagram success include avoiding professional looking shots, and not overbranding. These results echo our prediction that Snapshot Marketing is an essential next step for brands, and that content should fit in with what is already being created by consumers. (Mashable)

Today’s teens and tweens might be finding much of their entertainment online and in short doses, but in other ways they are being given an entertainment experience that sometimes feels photocopied from older Millennials’ childhoods. Case in point: Sony is producing a reboot of the I Know What You Did Last Summer franchise, continuing the trend of ‘90s films and TV being revisited for a new wave of young viewers. (Jezebel)

Millennials drew the short stick when it comes to economic security, but they may be getting their financial bearings. In 2013, the income of young Americans' households actually rose 10.5% from the year before. In previous years, households headed by 15-24-year-olds generally dropped more than other age groups. While this doesn’t necessarily mean that the recession's impact on the generation is overcome, it is a hopeful sign that not as much damage was done as was feared. (WSJ)

We’re in the midst of a fashion speed tug of war, with some brands leaning into fast fashion and others extolling a less is more attitude. But those brands who feel they need to keep up with the Forever 21s of the world should take note: Patagonia’s “anti-fast fashion” message is paying off. The clothing company has been encouraging customers to buy less, famously running ads that say “Don’t Buy This Jacket,” and their profits have tripled since 2008. (Business Insider)

Teen drug use, binge drinking, and smoking are all on the decline, according to a new federal report. The study found that substance dependence or abuse problems among 12-17-year-olds dropped from 8.9% to 5.2% from 2002 and 2013, and rates of drug abuse went from close to 12% to under 9%. However, the reasons behind these drops is somewhat of a mystery, as the percentage of teens who have seen prevention messages during the same time period has actually declined. (CBSNewsweek)

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