Ypulse Essentials: Shopping With Social Media, Kindle Fire Steals Market Share, Teens Take On Twitter

PinterestPinterest is growing rapidly and has quickly become the #5 social network (in terms of driving retail traffic, behind Facebook, YouTube, Twitter, and Yahoo!, and ahead of Google+. It makes sense considering the site’s large female following and the clever way it allows users to display items for sale. Speaking of shopping, half of Millennials are more trusting of recommendations from strangers than they are of those from friends and family. They believe that user reviews posted online represent a more honest and genuine opinion. Some savvy retailers are experimenting with how they can use this to their advantage; for example, Urban Outfitters is using photos of outfits submitted by customers in its marketing) (SocialTimes) (Portfolio)

- The holidays made a big difference in the tablet market (thanks to the Kindle Fire’s introduction in November. It’s quickly taken a huge share of market from the Samsung Galaxy Tab. Even more likely to raise eyebrows: the Fire drives 2.5 times as many paid downloads as the Galaxy Tab) (Giga Om)

- The teen Twitter-verse has been steadily growing (as more and more young people flock to the network. They’re finding that Facebook is crowded with their parents, grandparents, brands, and just about every other person they know, and are using Twitter as a sort of filter to connect with their friends away from the prying eyes of their family. Twitter also gives them some anonymity because it doesn’t require real names. They’re not leaving Facebook just yet, but they’re making more use of other social networks) (HuffPo) (ReadWriteWeb)

- There’s no denying Millennials’ influence on culture (even foodie culture. Their heightened interest in ecological issues is pushing the “ethical eating” trend; their global awareness and cultural diversity leads them into the international food aisles of the supermarket, and their attention to the effect of food choices on health has them paying attention to nutritional claims and superfoods when grocery shopping) (PolicyMic)

- In Detroit where the economy is particularly tough, Walmart is giving students the opportunity (to begin a career with the store at an early age. The program has ruffled some feathers with organizations claiming that a cashier at Walmart is hardly the education parents want for their children, while others defend the program citing Walmart’s history of promoting from within. What’s your take? In other education-related news, following Obama’s suggestion of a report card for colleges success in training the next generation of employees, some are starting to question if college students really learn anything during their four — or more — years of study) (Neatorama) (LA Times)

- We didn’t think that ‘male polish’ would catch on (but if celebrity guys are any indication, we’ll be seeing more guys painting their fingers and toes. It’s not just eccentrics like Johnny Depp painting their nails, so are “manly men” like hockey player Sean Avery, MMA fighter Chuck Liddell, and a whole host of rock stars. They’re even getting into the nail art trend! And there are a few lines of polishes just for guys...) (TMZ) (Refinery29)

- Millennials are plenty worried about the economy, but are the becoming ‘Generation Cheap’? (This trend is more about the pleasure of gaming the system in some cases — the student who takes advantage of free food events on campus to avoid buying dinner — and in other cases its representative of the latest version of hippie — the student who decides to give up technology and modern comforts to live in a tent without utilities. It’s probably less of a movement and more of a youthful experiment) (Jezebel)

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