Ypulse Essentials: Sext Ed In Canada, FCC Extends Content Control Deadline, Gen Y In The Kitchen

‘Sext ‘ed (gets an official website in Canada to raise teen awareness about potential issues. Also alcohol companies in the UK are taken to task for recruiting new, young drinkers with campaigns based on market research data on 15- and 16-year-olds) (CBC) (The Guardian)

- Atari connects Trekkies (over social media to build buzz for the franchise’s new video game. Plus on the ground Atari partners with Del Taco) (Clickz) (MediaPost, reg. required)

-“To Save A Life” (a faith-based film gets an indie spin to draw teens to theaters. Also YouTube horns in on Netflix offering movie rentals to promote several films from Sundance. Plus InstantJury lets users judge which Sundance flicks they would rather see. And “Sleeping Beauty” (might be the latest fairy tale to get the Tim Burton treatment) (Miami Herald) (Yahoo) (Ain’t It Cool)

- ABC to debut ‘Generation Y’ (a documentary style drama featuring a group of twenty-somethings who flashback to their senior year of high school. PlusDisney’s “I’m in the Band” debuts strong. And Team Coco shows love with fan art. While the FCC extends deadline for kid TV content-control strategies) (THR) (TVbytheNumbers) (Pop Candy) (Broadcasting & Cable)

- Robottega (Momtreprenuers launch a startup to create a STEM-centric virtual-world game for tweens. Also a Canadian soc network for kids catches heat for privacy issues) (Mass High Tech)

- Why afterschool programs (need a marketing makeover) (Catalyst Chicago)

- Yale jumps on the HSM/Glee bandwagon (for a campy admissions video. And RateMyProfessors.com launches an iPhone app. AlsoSlate reviews Louis Menand’s new novel on the uphill battle reforming higher education) (Chronicle of Higher Education)

- More on youth virtual worlds (raising money for Haiti. Plus an 11 year-old app designer donates a portion of proceeds from his drawing app iSketch to the Mattel Children’s Hospital UCLA) (Gizmodo)

- Gen Y food trends (Molecular gastronomy and integrating artisan, farmstead and locally-produced ingredients are in. Plus another study reveals why youth and tech savvy aren’t synonymous [thirtysomethings are the real techies]. Also the debate over whether tech makes millennials egocentric wages on) (Food Product Design) (In These Times)