Ypulse Essentials: RIP Microsoft KIN, Facebook Fatigue, CW Jump Starts Fall Lineup

kinWhat killed the KIN (Price points? Botched marketing? Functionality issues? Wired says all of the above led to the demise of the social networking phone, which Microsoft says will not launch in Europe as planned as part of a new strategy to focus on the Windows 7 phone. More post-mortem analysis on Ad Age, reg. required. Meanwhile Apple makes meeting Millennial mobile needs look easy, adding a second camera lens for self-portraits to the new iPhone) (ars technica) (New York Times, reg. required)

- Madonna’s daughter turns fashion blogger (to promote the Material Girl line for Macy’s. But is it ‘4 realz’? Gawker says the “tween LOLz patois.. is so rampant it must be fake.” And speaking of the commodification of youth culture, check out this essay on the new-model teen from PopMatters)

- MTV inks deal with Warner Music Group (for exclusive rights to ads around the music videos of thousands of Warner artists. Also Doug Akin of Mr. Youth reports back from the Bonnaroo music festival with lessons on what makes event sponsorship ‘epic’) (Clickz) (MediaPost, reg. required)

- One in five teens show signs of ‘Facebook Fatigue’ (A survey of 600 teens from online gaming site Roiworld show more signs of waning interest. Look for what our own Ypulse Research has to say on this coming soon) (Mashable)

- Mountain Dew taps skate shops (for a chance to have their designs featured on limited-edition packaging and posted on GreenLabelArt.com. And Seth Green teams with Nintendo to appear in new ads for “Dragon Quest IX: Sentinels of the Starry Skies”) (MediaPost, reg. required)

- CW gets a head start on fall programming (debuting most of its lineup more than a week ahead other networks. And over on Salon, day pass required, tough questions for “Real World” creator Jonathan Murray on returning to New…

 
 
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Millennial News Feed

Quote of the Day: “When I hear the phrase ‘The American Dream' I think…A loaded term that is meaningless these days. At this point, I'd be happy if I can manage to live a mostly comfortable, independent life. Is that The American Dream? I don't know.” –Male, 25, PA

When it comes to kids using tablets and smartphones, most of the attention is given to the dangers of it all: what will it do to their attention spans, their minds, or their health? But there are potential positives to their mobile use as well. One (Millennial) mom’s reasons for continuing to give her kids handheld devices include the importance of encouraging their technology and problem solving skills, expectations that they will know how to use them in school, and a hope that her girls will be involved in tech in their futures. (Hip Mombrarian)

This might be the year that vending machines became a full blown marketing trend, and Nike has put their own athletic spin on the tactic. Their recent “secret” vending machine in NYC, the Nike+ FuelBox, dispensed products like hats, shirts, and socks that visitors could only pay for with daily points from their Nike+ FuelBands, encouraging exercise in exchange for goods. (Engadget)

We’ve seen FoMo, the rise and fall of YOLO, and now social media has given us MoMo, the “Mystery of Missing Out.” Unlike FoMo, Fear of Missing Out when you see your friends posting a ton of fun pictures on social media, MoMo is the anxiety that results when friends stop posting. In the words of one Millennial, “’what can be so good that they aren't posting?’” It might seem silly to some, but for a generation used to being connected with friends nearly all the time, the feeling of exclusion that results from being left out and unaware of what’s happening is real. (Jezebel)

The value of higher education is already being questioned by Millennials, and evidence is continuing to mount that college systems and hierarchies need to be rethought. One former Yale professor is making headlines by telling parents not to send their kids to Ivy League schools, and that those who attend are not the “winners in the race we have made of childhood” but that instead elite education produces “anxious, timid, and lost” young people. (New Republic)

Oh, Barbie. She's had a rough year, and Mattel recently released an Entrepreneur Barbie in an attempt to tap into girl power marketing, and revive flagging sales. But is the reality that Barbie is just too perfect for today’s kids? The brand’s offbeat, weirdo Monster High dolls do far better than pristine, “clean cut” blond icon. Tapping into new trends in toy tech and giving Barbie a renewed sense of “imaginative play” might help, but at the same time post-Millennials, like the generation before them, could be turned off by anything that doesn’t show some flaws. (The StarPhoenix)

Quote of the Day: “When I hear the phrase ‘The American Dream’ I think of 1950s cliches, the economic downturn of 2008, and how college debt has pretty much made it impossible.” –Female, 17, RI

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