Ypulse Essentials: RIP Microsoft KIN, Facebook Fatigue, CW Jump Starts Fall Lineup

kinWhat killed the KIN (Price points? Botched marketing? Functionality issues? Wired says all of the above led to the demise of the social networking phone, which Microsoft says will not launch in Europe as planned as part of a new strategy to focus on the Windows 7 phone. More post-mortem analysis on Ad Age, reg. required. Meanwhile Apple makes meeting Millennial mobile needs look easy, adding a second camera lens for self-portraits to the new iPhone) (ars technica) (New York Times, reg. required)

- Madonna’s daughter turns fashion blogger (to promote the Material Girl line for Macy’s. But is it ‘4 realz’? Gawker says the “tween LOLz patois.. is so rampant it must be fake.” And speaking of the commodification of youth culture, check out this essay on the new-model teen from PopMatters)

- MTV inks deal with Warner Music Group (for exclusive rights to ads around the music videos of thousands of Warner artists. Also Doug Akin of Mr. Youth reports back from the Bonnaroo music festival with lessons on what makes event sponsorship ‘epic’) (Clickz) (MediaPost, reg. required)

- One in five teens show signs of ‘Facebook Fatigue’ (A survey of 600 teens from online gaming site Roiworld show more signs of waning interest. Look for what our own Ypulse Research has to say on this coming soon) (Mashable)

- Mountain Dew taps skate shops (for a chance to have their designs featured on limited-edition packaging and posted on GreenLabelArt.com. And Seth Green teams with Nintendo to appear in new ads for “Dragon Quest IX: Sentinels of the Starry Skies”) (MediaPost, reg. required)

- CW gets a head start on fall programming (debuting most of its lineup more than a week ahead other networks. And over on Salon, day pass required, tough questions for “Real World” creator Jonathan Murray on returning to New…

 
 
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Millennial News Feed

Quote of the Day: “I feel as if my parenting is judged sometimes while out to eat. If my child doesn't have all healthy items in his plate it feels like I get stares.” –Female, 25, PA

New app Tiiny is hoping a new twist on photo sharing and disappearing messages will appeal to young users. The app allows friends to share little photos and GIFs which appear in a grid of pictures, and disappear 24 hours after they are shared. The idea is that being able to see what your friends are doing at a single glance is more appealing than scrolling through a feed, and the temporary presence makes the grid a constantly changing space that is “more addictive to check” than other photo sharing apps. (TechCrunch)

When Disney bought YouTube network Maker Studios in March for close to a billion dollars, some were confused about the decision. But the entertainment giant has big plans for their new acquisition, and believes the studio is the Marvel or Lucasfilms of the future. The statement adds weight to the concept that the way young consumers choose to get their much of their content—online in short-form—is going to be adopted by traditional brands as well. (CNETStream Daily)

Is adulthood dead? Today’s “grown ups” are as likely to have toys, live with their parents, and watch cartoons as kids are, and pop culture’s age demographics seem to be disappearing. In fact, almost 1/3 of young adult novels are actually purchased by 30-44-year-olds. This New York Times piece about how “no one knows how to be an adult anymore,” has sparked a debate online about what it really means to be grown up, in a time when Millennials are certainly reimagining the life-stage. (NYTimes)

Dish Networks is working on an app that will allow for personalized streaming content, and they are hoping will “shake up the landscape and target a hard-to-reach generation.” Millennials’ entertainment habits have been flummoxing the entertainment industry for years, and this month Time Warner, Fox, Viacom, and Sony have all made announcements, or hinted at possible changes, that suggest that they are adjusting to the fact that young consumers want to watch content online, and on whatever device they choose. (Quartz)

The swipe right to approve, swipe left to reject functionality of popular dating app Tinder has been borrowed by many startups in its wake, and now one is applying the idea to job hunting. Jobr is a “matchmaking app” for employees and employers that lets users browse prospective companies or staff with a simple swipe. Jobr connects to LinkedIn accounts and surfaces relevant matches, and if recruiters and candidates choose one another they can make contact through the app. (Netted)

What if you could collect all the Millennial insights, data, and news that are most relevant to you in one easily accessed spot? Oh wait, you can! On Ypulse.com, the My Library tab is a personalized hub of Millennial content for our Bronze, Silver, and Gold subscribers. Clicking on the star icons next to any insight article, news feed item, or instant poll stat on the site immediately stores them on My Library, creating a repository of relevant information—curated by you. (Ypulse)

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