Ypulse Essentials: Rebecca Black's Moment, 'Hunger Games' Poster Catches Fire, 'Jersey Shore' Season 4

Rebecca Black My MomentRebecca Black is back (with her new single, “My Moment.” Yeah, haters gonna hate — read the comments section if you dare — but we’re charmed by the catchy tune, which has already racked up more than 250,000 views in less than a day. This really is Black’s moment, as she also lands a Teen Choice Award nomination, along with “Pretty Little Liars,” “Switched At Birth,” and “Captain America”) (YouTube) (THR)

- Captain Planet becomes the latest 80s franchise (to get a reboot. Look for the live-action version of the environmental superhero and his Planeteers to grace the big screen soon. Speaking of movies we can’t wait to see, here’s the first digital movie poster for “The Hunger Games.” But watch out — fire is catching!) (Kidscreen) (MTV)

- Check out the trailer for the fourth season of “Jersey Shore” (which starts August 4. From the look of it, Pauly D is right, there’s new drama every single day. Fist pump!) (People)

- Just like “Christmas creep,” back to school shopping season (comes earlier and earlier every year. For kids, it might seem like summer just began, but retailers are already looking like fall is here as they try to lure shoppers who are wary of the economy and hunting for deals) (NY Times, reg required)

- Parents associations in Australia are backing a proposal (that would make courses on online etiquette, privacy, and the long-term effects of posting mandatory for school children in the hopes it would help reduce cyberbullying in the country. In other education news, the Thiel Fellows are blogging about their experiences making it in the world without a college degree over on Fast Company) (AllTwitter)

- Google+ finally launches an iPhone app (but based on the reviews, it sounds like the developers should have waited until they’d perfected it. Still, Google+…

 
 
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Quote of the Day: “It wouldn’t be Thanksgiving without the food and getting ready for Black Friday” –Female, 19, CA

Brands are continuing to learn that labeling toys by gender is not always ok with the next generation. In the latest case, a photo of seven-year-old little girl reacting to a sign saying a superhero clock was a “fun gift for boys” has gone viral. The girl is a big fan of superheroes and told her mother the brand was “being stupid” by labeling a product she liked in that way—but really her facial expression tells the whole story. In reaction to the photo, Tesco has taken down gendered toy signs from all of its stores. (The Daily Dot)

Teaching kids about danger today involves a whole that parents probably didn’t have to contend with when they were growing up. Between privacy online and the dangers of technology overload, they could use a little help, and PBS Kids has launched a new show with exactly that goal. Ruff Ruffman: Humble Media Genius is a new animated series starring a “manic” dog (Ruff) who tackles a new technological issue in each episode. The show is streaming on the PBS Kids website and YouTube, and plans to continuously evolve to “keep pace with kids’ changing media usage.” (Fast Company)

44% of Millennials 21-27-years-old have never drank a Budweiser, and the brand is shifting to try and attract this new generation of consumers. New TV spots will drop the traditional Clydesdales and instead feature young people, and a new campaign will also involve music festival partnerships, and parties in college towns featuring Jay Z. But some are warning that to really appeal to Millennials, Budweiser shouldn’t look like they’re trying too hard. (TimePR Newser)

According to a report from BuzzFeed, more than 50% of Millennials 18-34-years-old read the site each month, which makes their reach higher than many TV networks, including CBS, NBC, FX, Comedy Central, MTV, and AMC. The report indicates that “BuzzFeed is definitely becoming a media destination among young people — not just a habitual browse,” and with the site continuing to build their video content, they could rival TV in even more ways. (Business Insider)

Tech is often blamed for isolating young users and disrupting real social connections. But interestingly, a recent study has found that teen loneliness actually declined between 1978 and 2009, which means today’s teens could actually be less lonely than their parents were. The study also found that though young people today are more independent, and less likely to join clubs, “they have less need for feeling attached to a large group of friends.” (CNN)

On an average day, 33% of Millennials spend money on fast food/take out, 26% spend on groceries, and 14% spend on dining out. Our tracked data trends have all the stats on that and more, thanks to our monthly survey of 1000 13-32-year-old Millennials nationwide. Our Silver and Gold subscribers get access to regularly updated charts following average daily spend and items purchased, with spending broken out by age and gender. We do the heavy data lifting for you, and we’re constantly adding new data to our trends. (Ypulse)

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