Ypulse Essentials: Rebecca Black To Release New Hits, Comic-Con Schedule Revealed, 'Transformers' Still At The Top

Rebecca BlackIf you thought Rebecca Black was just a one-hit wonder (then think again! Sure she stumbled upon fame, but after getting more YouTube hits than Justin Bieber and Lady Gaga — impressive right? — it’s no surprise that Rebecca is continuing her music career. She’s releasing her next song, “My Moment” on July 18th and has an EP coming out in August. Sounds like fun, fun, fun! We’re also excited about Lady Gaga’s upcoming mermaid-inspired music video. Apparently she’s wanted to do this for a while to show off her mermaid alter ego Yuyi. Oh Gaga…) (TheHollywoodReporter) (PopDust)

- Prepare yourselves Comic-Con fans (for what might be the most amazing convention yet. The full schedule is finally here, so take a look! The event is packed with panels from graphic novel and comic creators to previews of the “Glee” 3D concert and “Buffy the Vampire Slayer Musical!” Who’s excited?) (Entertainment Weekly)

- It’s official — ‘Transformers: Dark Side of the Moon’ is the highest-grossing film of the year so far (after holding the top spot at the box office during its first two weekends. The film raked in $47 million in sales this past weekend, bringing in a grand total of $261 million to date. But just wait until “Harry Potter and the Deathly Hallows: Part 2” comes out this weekend. Speaking of which, Warner Bros. has a new licensing program just in time for the final film’s release. There’s LEGO playsets featuring scenes from the stories, wands and artifacts from the Noble Collection, and much more. If you’re having HP nostalgia already, these items might be a good solution) (TV Guide) (Kidscreen)

- Disney Channel fans who’ve always dreamed of being in the spotlight (now have a chance thanks to the Shake It Up: Make Your Mark Ultimate Dance Off contest.…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: "A benefit of unplugging is getting a more personal view of the world back. (Social media tends to distort your perception to bend to what others are thinking/feeling/saying/doing.)” —Female, 25, MN

Liam Matthews, a teenager from New Zealand, has grown his Instagram following from under 150,000 to over 1.5 million in the course of a year by combining celebrity glamour shots with DIY cross-dressing. His profile documents his attempts to mimic the looks of young female celebrities using fabric scraps, an array of wigs, and strategically placed ramen noodles. Sticking to side-by-side comparison images and a focus on the most popular young celebrities, Matthews has struck a format that makes imitation the sincerest form of humor. (Uproxx)

Every brand seem to want their own hashtag catchphrase, but authenticity and sheer common sense are being compromised by some in pursuit of the viral tag. Over the course of 12 hours, one writer noticed 39 distinct hashtags, including #unseenacne for Neutrogena which was deemed “#FreakingGross” by one Twitter user and a #sorrynotsorry copycat from Equinox coined #preapologize. While the latter has seen 1.2 million impressions (many from the company and its employees), some have been so confused by the wording that they had to ask Equinox directly what it was supposed to mean. (WSJ)

Good thing OKCupid users aren’t raising much alarm over recent experiments conducted on them, because the company is unapologetic. The three experiments that faked matchmaking results and manipulated conversations were detailed in full on OKCupid’s trends blog under the title "We Experiment on Human Beings!" Internet skeptical Millennials are used to their data being used behind-the-scenes, and may not have as much issue with OKCupid as other tests made public (like those from Facebook) because “experimentation in dating is part of the process” to improve matches. (NYT

Transparency communication is the new buzzword at Johnson & Johnson who has started a movement to win over Millennial moms. The first ad in the planned 40-plus series announces that they will remove controversial ingredients from their products and reminds viewers that J&J employees are parents themselves, having them write 1,000 promises to reflect the company's dedication to change. Future video series will serve to debunk myths, educate new parents, and connect them through social media forums. (AdAge)

A Disney princess clothing collection from BlackMilk, featuring Snow White bomber jackets, mermaid leggings, and Hakuna Matata skater skirts, is selling out. Mind you, this collection is made for adult females. We took a look at what happens when the princesses grow up, and discovered that Millennials are eager to co-opt Disney imagery and update it to fit with their current lifestyles. Though some don't appreciate their favorite animations being slapped onto skintight clothing, the bold and graphic prints clearly appeal to some and would probably make for some unique rave gear. (Jezebel)

Quote of the Day: “In the future, I'd like to pay off my student loans and not starve or get evicted. A stable job would be nice.” –Male, 26, PA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies