Ypulse Essentials: 'Pedro' On MTV, Axe Attacks CollegeHumor (Not), MySpace's 'BFF'

pedrox-1‘Pedro’ (a scripted biopic based on the life and impact of the HIV positive “Real World” housemate. Plus, MTV renews the reality series for four more seasons And Anastasia’s favorite “Friday Night Lights” gets a pass for two more years) (USA Today) (Reuters) (EW)

- Josh Schwartz to remake Jay McInerney’s ‘Bright Lights, Big City’ (Let the casting rumors begin. And speaking of… with Zac Efron taking himself out of the running, GG star Chace Crawford has stepped up for the “Footloose “remake) (Variety) (MTV News)

- Seventeen lets advertisers dispense advice (with a new feature called appropriately enough, “Get Advice.” And Avon finds that print ads still work for its younger-skewing brand Mark) (Ad Age. reg. required)

- Disney rides the 3-D wave (with Pixar’s “Up” and a slate of reissues including “Toy Story” and “Beauty and the Beast.” Also, Disney acquires assets from Canada-based Kaboose including Funschool.com and Zeeks.com) (AP) (TechCrunch)

- Don’t be ‘fooled’ (April foolery is afoot all over the internet with pranksters reporting that J.K. Rowling has finally conceded to publishing the Harry Potter series as ebooks. And CollegeHumor sports a “new look” after being forced to sell out to Axe) (Smashwords)

- MySpace debuts its new ‘BFF’ (a weekly online game show that tests 18 to 24 year old contestants on how well they know their best friends. Also, Generate launches a millenial-focused research practice) (Variety)(MediaWeek)

- GOP seeks new blood (Forbes spells out why the Republican party badly needs to bridge the gap to reach younger voters) (Forbes)

- Recession lessons (teens in the UK display an attitude adjustment and a newfound sense of entrepreneurship. Also MediaSnackers interviews teen “advice slinger” and Mashup speaker Josh Shipp ) (Telegraph) (Derek Baird: Barking Robot)

- ‘Mia My Creations’ (a line of blazers that tween girls can design themselves with special markers. Sorta like the low tech version of Est. Today or Fashionology)

- America’s Greenest Campus (a nationwide challenge to encourage college students to reduce their carbon footprint. Plus, Milk Rocks & Born Again American rally students to show off their civic pride with a contest to come up with a campaign song)

P.S. I (Meredith) will be at the PSFK conference in NYC tomorrow - if you’re planning on attending, please say hello!

0 Comments

  1. gladys

    I saw the movie last night and wanted to die, pedro is a copy of my brother, was was so stupid and did not understand aid, if we would have know how bad my brother was we would have been with him when he pasts away, we visited him, but did not know what was coming, we left him in the evening and never saw him again until the hosptial call us he died late late that night.  I saw how pedro laid in that bed I wish I would have been there for him, like his sister was,

  2. gladys

    cont.  when pedro laid there almost in a comma, but you can hear him kind of crying alone, I just think if my dear brother was going threw that, my wound has re-open because of this movie, and my heart is in pain all over again, I now see a clear picture now no even in movie phildalphia, did it de-pic what I saw on mtv pedro.  I am so lost now and hurt, I even miss my brother more now. sincerely hurt broken all over

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