Ypulse Essentials: Nintendo's Network, Few Tweens Wear Sunscreen, Ferris Bueller Is Back

Gamers rejoice! Nintendo is finally launching a digital network for the 3DS and Wii U (which sounds similar to Xbox Live and PlayStation’s Network in that users can have a personal account to connect with other services, participate in competitions, and interact with other players. It’s about time Nintendo! In other gaming news, board games may seem obsolete, but they’re making a comeback as they get a digital update online, via apps, or in video game form. Who’s ready for game night?) (USA Today) (Fast Company)

- We’re a little alarmed that only a quarter of tweens wear sunscreen regularly (according to a new study from Stephen Dusza, a researcher at Memorial Sloan-Kettering Cancer Center in NYC. What’s more, sunscreen use declines sharply from fifth to eighth grade while interest in tanning — particularly among girls — rises. In fact, 40% of eighth graders associate “getting color” with being healthy. Maybe it’s time to stop watching “Jersey Shore” and start learning more about skincare!) (CBS News)

- With the Superbowl quickly approaching, the Internet has been buzzing about the ads we’ll soon see (many of which are Millennial centric, especially Matthew Broderick’s highly-anticipated commercial in which he’ll reprise his role as Ferris Bueller! We’re not sure what he’ll be sponsoring, but the teaser clip has already gone viral. If Bueller isn’t your thing, check out this comical ad for Audi playing on the vampire obsessed culture we live in; seriously, the cars’ headlights are a vampire slayer! But the cutest campaign of all is Coca-Cola’s where its infamous polar bears will react to the game and ads in real time. They’ll chill on their snowfa watching the game and provide commentary via TV ads, Facebook, Twitter, and on

 
 
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Millennial News Feed

Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because everyone will have those and I don't like having what everyone else has.” –Female, 27, FL

The future of the on-demand economy is shaping up, and soon anything you might need or want, from toothpaste to kittens, could be delivered to you in a snap. Grocery delivery app Instacart tapped into this “I want it now” mentality for some smart Halloween marketing: Seattle residents can use the app to order last-minute costumes that arrive in one hour. The startup conceived the campaign after receiving costume requests from many of their customers, and the service will be active until 8pm tonight. (Instacart)

Last week, we wrote that brands could learn some marketing tricks from Taylor Swift, and her social media skills continue to impress. Vulture has a break down of why Swift is the “reigning queen of celebrity social media,” where she acts like her fans’ best friend, interacts with them personally, and uses each platform the way they do. On Monday, she used Twitter to put those fans in the spotlight, reposting pictures of them posing with her new album on her own feed with the hashtag #taylurking, a reference to the fact that she was lurking on her followers’ profiles. (Vulture)

Older Millennials grew up with the internet, which means they remember its humble design beginnings, and how social media got its start—after all, they were at the center of it. The internet has come a long way in a relatively short time, but there is a growing nostalgia for Web 1.0, the good old days when “everything was smaller,” “close-knit,” and “DIY.” This nostalgia is fueling the design of some of the newest apps and networks, which emphasize intimacy, self-expression, and minimalism. (Gizmodo)

Young consumers have a different set of retail experience expectations, and while many till prefer in-store, there is no doubt that mobile and online are a very big part of their shopping behavior. So what are their digital retail tastes and habits? 55% use multiple devices to shop, and 71% of females do their online shopping at home versus the 77% of males who do it on-the-go. Their biggest frustrations include slow load times, slow checkout, lack of interactive features, and small/fuzzy images. Those images are important—55% overall, and 72% of females, say they “couldn’t live without pictures when shopping on mobile devices.” (Inc.)

Richie Rich is being rebooted for a new generation. A live-action Richie Rich show from AwesomenessTV is coming to Netflix in 2015. The story of the self-made child millionaire was first a comic book in the 1950s, then reinvented for ‘90s kids in the movie starring Macaulay Caulkin. In this modernized iteration, Richie is a trillionaire who earned his bucks inventing and selling green technology. (KidscreenMashable)

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