Ypulse Essentials: New Reality Shows Feature Tech Start-Ups, Students Apply To More Colleges, Pinterest Board Covers

Check out the rest of today's essentials on kindergarten tweeters, the hottest apps, Invisible Children's Kony 2012 Part 2: Beyond Famous, and more...

LOL Cats reality showRandi Zuckerberg — yes, the sister of Mark Zuckerberg and former Facebooker — is partnering with Bravo for a reality TV show (about finding the next young star of Silicon Valley. It also has a show in the works with Ben Huh who runs the LOLcats empire Cheezburger. We can see Millennials loving this new type of reality show that gives them a peek behind the curtain of their favorite tech start-ups) (CNN Money)

The college application scene has gotten much more competitive (and students are changing their tactics to ensure they get accepted somewhere. They're applying to more colleges, including a wide range of school types and sizes) (WSJ)

Millennials' favorite new social site, Pinterest, is giving its users a little more control (with customizable board covers. Previously, the most recent pin was the default board cover, which may not have represented the users' vision for the board) (VentureBeat)

Kindergarten might seem a little early to get kids on social media (but a New York school teacher is using Twitter as a tool to teach her class about reflecting on their day and how to edit themselves) (NY Times, reg required)

The image of young, hip independent workers based out of their local coffee shop (isn't accurate, according to a new study. Boomers and Xers are more likely to be independent workers, likely because they feel more confident in their work skills to strike out on their own compared to Millennial workers who are just getting started in their careers) (GigaOm)

Smartphone users have been app happy of late (with more than 50 million people downloading Draw Something in just 50 days. And in the first day of Instagram being available for Android, more than 1 million people downloaded it, much to the chagrin of some iPhone users) (Mashable) (CBSNews)…

 
 
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Millennial News Feed

Quote of the Day: It wouldn’t be Thanksgiving without buying something and watching holiday movies.” –Female, 29, CA 

Yesterday news that Budweiser would be dropping their traditional Clydesdales in order to appeal to Millennials made the rounds—but the brand says not so fast. In response to the rumors, Budweiser has released their “drink responsibly” ad featuring the iconic horses “earlier than planned” and tweeted that they “aren’t going anywhere.” But they are giving the campaign a twist that could appeal to young consumers, partnering with LYFT to give holiday partiers safe rides home in Boston with the help of the Clydesdales. (Brand Channel)

The appeal of toy unboxing videos may be a mystery to some, but they’re viewed millions and millions of times on YouTube, and Disney wants a piece of that popularity. In case you’ve missed it, these videos consist of opening up toys and talking about what’s in them. The brand’s Maker Studios has signed five toy unboxing digital stars, including HobbyKidsTV, DisneyCarToys, and ToyReviewToys. However, the most popular unboxing channel, DC Toys Collector, who generated 104 million views last week, was not included. (Recode)

Totino’s is continuing their weird, weird marketing campaign to appeal to young consumers’ absurdist humor. In a follow up to “the oddest pizza ad ever,” the brand has taken a BuzzFeed post called "50 Completely Unexplainable Stock Photos No One Will Ever Use" and turned each one into an off-the-wall bizarre ad. They’ve posted the entire collection on their site with the explanation, “We obviously had no choice but to use them. Poorly.” (Adweek)

What influences teen drinking behavior? Recent research has found that ”close friends” are far more influential than the “broader peer group” when it comes to teen alcohol use. This means the idea of  “everyone thinking that everyone else (in a whole school, say) is drinking a lot” being a reason behind drinking might not hold as much water. (NYMag)

The next-generation is growing up hyper-monitored from the cradle, but it’s possible that the high tech baby monitors that have become more and more common don’t actually offer benefits. Onesies and other items that track babies heartbeats and body metrics might be offering parents “false reassurance,” as they haven’t been proven to work. However, makers of those products say that new parents are buying them not to combat specific health issues but for peace of mind. (Mashable)

The Ypulse Back-To-School Special Report is here! The holidays might be starting, but we know retailers, marketers and brand managers are already planning for next year's big shopping seasons. To deliver a forward looking perspective, we surveyed high school and college students throughout 2014, combed that data for insights, and compiled all of the must-know data into a rich BTS special report. Gold subscribers can access the full report and data in the My Documents section of Ypulse.com. One-off pricing for this report is $1,250, contact us here. (Ypulse)

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