Ypulse Essentials: New Reality Shows Feature Tech Start-Ups, Students Apply To More Colleges, Pinterest Board Covers

Check out the rest of today's essentials on kindergarten tweeters, the hottest apps, Invisible Children's Kony 2012 Part 2: Beyond Famous, and more...

LOL Cats reality showRandi Zuckerberg — yes, the sister of Mark Zuckerberg and former Facebooker — is partnering with Bravo for a reality TV show (about finding the next young star of Silicon Valley. It also has a show in the works with Ben Huh who runs the LOLcats empire Cheezburger. We can see Millennials loving this new type of reality show that gives them a peek behind the curtain of their favorite tech start-ups) (CNN Money)

The college application scene has gotten much more competitive (and students are changing their tactics to ensure they get accepted somewhere. They're applying to more colleges, including a wide range of school types and sizes) (WSJ)

Millennials' favorite new social site, Pinterest, is giving its users a little more control (with customizable board covers. Previously, the most recent pin was the default board cover, which may not have represented the users' vision for the board) (VentureBeat)

Kindergarten might seem a little early to get kids on social media (but a New York school teacher is using Twitter as a tool to teach her class about reflecting on their day and how to edit themselves) (NY Times, reg required)

The image of young, hip independent workers based out of their local coffee shop (isn't accurate, according to a new study. Boomers and Xers are more likely to be independent workers, likely because they feel more confident in their work skills to strike out on their own compared to Millennial workers who are just getting started in their careers) (GigaOm)

Smartphone users have been app happy of late (with more than 50 million people downloading Draw Something in just 50 days. And in the first day of Instagram being available for Android, more than 1 million people downloaded it, much to the chagrin of some iPhone users) (Mashable) (CBSNews)…

 
 
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Millennial News Feed

Quote of the Day: “I'm trying to save roughly $5,000 to buy a vehicle. It will take me another 6 months or so.” –Male, 16, NC

The year started with a report that teens are leaving Facebook, and it’s ending the same way. A report this week showed that 88% of 13-17-year-olds were using the network in 2014, a drop from 94% in 2013. We’ve looked at the reasons that teens just aren’t as interested in Facebook before, and Ypulse’s latest social media tracker survey actually showed that currently only 63% of 13-17-year-olds say they use Facebook. (Mashable)

Millennial tastes are shaping the future of fast food, and majorly impacting longstanding brands. But what chains are keeping them happy now? YouGov BrandIndex ranked the restaurant chains that 18-33-year-olds would consider going to again to gauge their current brand loyalty. Gourmet sandwich chain Jimmy John’s topped the list, with 83% saying they would return. Chipotle, Chick-fil-A, Whataburger, and Subway made up the rest of the top five, in that order. (Business Insider)

Video sharing competition is heating up. Former Hulu CEO Jason Kilar has launched Vessel, his new subscription video service, which has been predicted to be a YouTube competitor. To entice creators to post content, they’re being offered $50 for every thousand views in the first three days they are posted, ifthey are only posted on Vessel. After a “72-hour exclusive window” the content can be shared on other sites. Currently Vessel is only open to creators, and a consumer launch “is pending.” (StreamDaily)

Kids are often shielded from adult content, usually because it is deemed too violent. But in reality, their bright cartoons might feature more carnage than grown-up fare. A recent study looked at the biggest children’s and adult movie hits in the same year and found that “two thirds of the 45 highest grossing children’s animated films feature an onscreen death of a major character” compared to half of the top “non-kid” films. “Death and destruction” are just a regular part of your average animated classic. (NYMag)

‘Tis the season for gift swaps, including the sinister favorite White Elephant—also known as Yankee Swap and Nasty Christmas. Old Navy is featuring the game in their holiday Vine campaign. Each day a video reveals gifts, from a high-end trip to a pogo stick, that will be given out, and every person who re-Vines or likes the clips is entered to win. The brand has also tapped 12 popular Viners to create their own clips in which they steal a previously opened gift or stay with the gift of the day. (Old Navy)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold tier subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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