Ypulse Essentials: New Reality Shows Feature Tech Start-Ups, Students Apply To More Colleges, Pinterest Board Covers

Check out the rest of today's essentials on kindergarten tweeters, the hottest apps, Invisible Children's Kony 2012 Part 2: Beyond Famous, and more...

LOL Cats reality showRandi Zuckerberg — yes, the sister of Mark Zuckerberg and former Facebooker — is partnering with Bravo for a reality TV show (about finding the next young star of Silicon Valley. It also has a show in the works with Ben Huh who runs the LOLcats empire Cheezburger. We can see Millennials loving this new type of reality show that gives them a peek behind the curtain of their favorite tech start-ups) (CNN Money)

The college application scene has gotten much more competitive (and students are changing their tactics to ensure they get accepted somewhere. They're applying to more colleges, including a wide range of school types and sizes) (WSJ)

Millennials' favorite new social site, Pinterest, is giving its users a little more control (with customizable board covers. Previously, the most recent pin was the default board cover, which may not have represented the users' vision for the board) (VentureBeat)

Kindergarten might seem a little early to get kids on social media (but a New York school teacher is using Twitter as a tool to teach her class about reflecting on their day and how to edit themselves) (NY Times, reg required)

The image of young, hip independent workers based out of their local coffee shop (isn't accurate, according to a new study. Boomers and Xers are more likely to be independent workers, likely because they feel more confident in their work skills to strike out on their own compared to Millennial workers who are just getting started in their careers) (GigaOm)

Smartphone users have been app happy of late (with more than 50 million people downloading Draw Something in just 50 days. And in the first day of Instagram being available for Android, more than 1 million people downloaded it, much to the chagrin of some iPhone users) (Mashable) (CBSNews)…

 
 
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Millennial News Feed

Quote of the Day: “In the future, I'd like to pay off my student loans and not starve or get evicted. A stable job would be nice.” –Male, 26, PA

With any large-scale marketing campaign, especially those that encourage consumer participation, brands must prepare for their message to be hijacked. Coke’s #ShareaCoke promotion has gotten the royal hack treatment from Millennials online who are making fun of the names found listed on the bottles (or those that are left out) and filling in their own to create new comic pairings that relate to other memes. (Adweek)

Not all viral sensations make sense at first. Take relatively unknown British teen Tish and the Vine she posted recently. In it, Tish sits in her mom’s car pretending to drive, says “broom broom,” and cuts to her mom’s high pitched voice saying, “Get out me car!” Sounds simple and not all that overwhelming, but since it was posted, the Vine has gone viral, been remixed by fans, and has earned its own #TeamTish hashtag. Tish’s viral potential could be due her monotone voice, silly catch phrase, or quirky mom, but either way, her videos have given teens online someone to root for. (BuzzFeed)

Live-stream gaming service Twitch has grown from 3.2 million users to 50 million users in three years time and its earnings potential has caught the eye of Google, who plans to purchase Twitch and integrate it into YouTube. Watching how others play and strategize “is like catnip” for serious gamers and Twitch makes it easy for gamers to live-stream what they’re playing for audiences to watch, regardless of what console they’re using. (MediaPost)

You may not be the biggest fan of “listicle” editorials pieces, but BuzzFeed, whose traffic is 50% on mobile and 75% referred from social media, makes a strong case for why lists and other themes are important in brand writing for Millennials. Branded quizzes on BuzzFeed have a 96% completion rate, and both lists and quizzes signal to busy readers that there is “finiteness to what they’re getting.” They are also discovering something new about themselves through quizzes, feeding into their Numbers Game desire to use data for self-discovery. (The Drum)

100 fans will earn a seat at The Giver premier in close proximity to the movie’s biggest stars, but this competition isn’t about luck. The Giver Movie Premiere for Good contest is using online activism as its backbone, asking fans to launch fundraising campaigns on Crowdrise and raise money in order to secure their spot. So far around $6,000 has been raised from the more than 400 campaigns with the money going to charities benefitting the arts. (Mashable)

Quote of the Day: “My dream for the future is complete financial independence from parents and any others, and a very satisfying career that I enjoy (a high salary would be a plus, but not essential).” –Male, 25, PA

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