Ypulse Essentials: New Nook Tablet And Playstation Vita Debut, Staying Positive Online, 'Hunger Games' Cast Goes On A Mall Tour

Playstation VitaBarnes & Noble is going head to head (in a tablet war. Barnes & Noble is cutting the memory of its Nook Tablet to 8GB and the price to $199 to match the Kindle Fire in cost and capacity. Meanwhile, Amazon seems to have its sights set on Apple with rumors swirling that the online retailer plans to introduce a 10-inch tablet which would be more in line with the iPad. And Apple is reportedly testing a mini version of its iPad that would be competitive with Barnes & Noble and Amazon’s smaller-sized tablets. In other tech news, Sony’s Playstation Vita went on sale today and the portable gaming system — which offers gamers better controls and a more sophisticated gaming experience than smartphones — is already selling well, according to Sony) (CNET) (eBookNewser) (CBSNews) (Time)

- The Internet has its share of trolls, but some websites prefer to focus on the positive (instead of the negative, such as Positively Positive. The site provides a daily dose of good news for users. Similarly, HelloGiggles was founded by Zooey Deschanel, Molly McAleer, and Sophia Rossi as an “entertaining and supportive community” for people to interact online in a troll-free space. It even has a “no gossip” policy. With Millennials facing such tough times, they can use all of the positive online inspiration they can get!) (Mashable)

- The cast of ‘The Hunger Games’ is coming to a city near you! (Get ready for malls from Seattle to Miami to be overrun with screaming fans, a la Twilight. At each stop, fans will get a chance to ask questions of the film’s stars in a Q&A session, and they can enter to win give aways from the tour’s sponsors, including Microsoft and China Glaze. Speaking of “Hunger Games,” here’s your friendly reminder that tickets go on sale today for the March 23rd opening) (Deadline…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “It's cheaper and more fun to make my own Halloween costume. Also that way my costume will be different from everyone else's.” –Male, 17, PA

In stories of cyberbullying, Formspring gained a reputation for being an epicenter for negativity and hurtful anonymous comments between teens. The platform shut down last year thanks to that toxic history, but in its wake new site Sping.me wants to be “the friendliest social network,” joining the fight for positivity in social media. Like Formspring, Spring allows Q&A discussions and chats, but the site wants those chats to facilitate making friends. Spring’s slightly older userbase (an average age of 24) is one factor they hope will keep the environment relatively gossip and troll-free. (TechCrunch)

In our most recent Ypulse Quarterly trend report, we talked about Chasing Neverland, a trend of Millennials wanting to recapture the carefree feeling of their childhood. One example? The pre-work dance parties that have become popular in New York, LA, San Francisco and Atlanta. Daybreaker, the company throwing these energetic events, emphasizes health and wellness, and says the parties are all about having a unique, fun, in-person experience. According to one organizer, “There’s an outcropping of excitement for interactivity and real community experiences. Millennials—they’re tired of online.” (Mashable)

Millennials are getting serious about saving. According to a new study, the number of young workers enrolling in 401(k) plans increased 55% in the first half of 2014. A major factor behind the increase is the “sheer number of Millennials entering the workforce.” Today they make up 25% of workers, and by 2020 that number is estimate to climb to 50%. (Time)

The rumored anonymous Facebook app is here: Rooms is a mobile network that aims to bring people together based on mutual interests instead of mutual social connections. Users can create a room around any topic, from bee keeping to World of Warcraft, and other people can join those rooms using any username they choose. Room accounts are not connected to Facebook accounts, and the app is based off of the idea of online forums more than recent iterations of social networking. (Fast Company)

Archie, Betty and Veronica are coming to TV: Fox is developing a “subversive take” on the iconic comic series. The show,Riverdale, will reportedly be a combination of the small-town teen sagas of Dawson’s Creek and the weird, mysterious happenings of Twin Peaks. The plot will focus on the darker elements lurking under the “wholesome façade” of the town, and other characters from the Archie franchise will be involved—Josie and the Pussycats will reportedly play a “big role.” (SlashfilmUproxx)

Did you know that Ypulse tracks social media trends in our biweekly surveys? We found that Vine, Twitter, and YouTube have seen steady growth since November 2013, gaining 9%, 10%, and 13% more Millennial users, respectively. Our Silver and Gold tier subscribers explore helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies