Ypulse Essentials: New Nook Tablet And Playstation Vita Debut, Staying Positive Online, 'Hunger Games' Cast Goes On A Mall Tour

Playstation VitaBarnes & Noble is going head to head (in a tablet war. Barnes & Noble is cutting the memory of its Nook Tablet to 8GB and the price to $199 to match the Kindle Fire in cost and capacity. Meanwhile, Amazon seems to have its sights set on Apple with rumors swirling that the online retailer plans to introduce a 10-inch tablet which would be more in line with the iPad. And Apple is reportedly testing a mini version of its iPad that would be competitive with Barnes & Noble and Amazon’s smaller-sized tablets. In other tech news, Sony’s Playstation Vita went on sale today and the portable gaming system — which offers gamers better controls and a more sophisticated gaming experience than smartphones — is already selling well, according to Sony) (CNET) (eBookNewser) (CBSNews) (Time)

- The Internet has its share of trolls, but some websites prefer to focus on the positive (instead of the negative, such as Positively Positive. The site provides a daily dose of good news for users. Similarly, HelloGiggles was founded by Zooey Deschanel, Molly McAleer, and Sophia Rossi as an “entertaining and supportive community” for people to interact online in a troll-free space. It even has a “no gossip” policy. With Millennials facing such tough times, they can use all of the positive online inspiration they can get!) (Mashable)

- The cast of ‘The Hunger Games’ is coming to a city near you! (Get ready for malls from Seattle to Miami to be overrun with screaming fans, a la Twilight. At each stop, fans will get a chance to ask questions of the film’s stars in a Q&A session, and they can enter to win give aways from the tour’s sponsors, including Microsoft and China Glaze. Speaking of “Hunger Games,” here’s your friendly reminder that tickets go on sale today for the March 23rd opening) (Deadline…

 
 
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Millennial News Feed

Quote of the Day: “This year for Halloween I’m going to watch cooking theme shows like Halloween Wars.” –Female, 15, TX 

Millennials are clearly disenchanted with politics. When a recent poll asked who they blame the “political gridlock” in Washington on, 56% of 18-29-year-olds said “all of them.” These young consumers are also more likely to volunteer than to vote in the midterm elections. Interestingly, of the small percentage who say they definitely will vote, 51% said they would vote Republican, versus 47% who said they would vote Democrat. (The Atlantic)

It seems that more kids than ever have allergies these days, and for these ingredient-sensitive children, trick-or-treating can be less fun. (Imagine handing over the majority of your candy at the end of the night? No thanks.) This year, The Teal Pumpkin Project is campaigning to raise awareness about these allergies: houses displaying a teal pumpkin signal to trick-or-treaters that nonfood treats are being handed out. Since launching on Facebook earlier this month, the campaign has “reached more than 5.5 million people and been shared 55,000 times,” and over 2,000 pictures on Instagram have been tagged #TealPumpkinProject. (Inc.)

R.L. Stine’s scary Goosebumps and Fear Street series delighted and terrified tons of ‘90s kids, and the author has given these nostalgic consumers a Halloween treat. For the third year in a row, Stine has written an entirely new horror story on Twitter in a series of 15 tweets. The story, “What’s In My Sandwich,” has spread far beyond his 134,000 followers, and is being reposted around the web. (JezebelBuzzfeed)

Marketing on visual social platforms—Snapshot Marketing— has very quickly become an essential way to reach young consumers, and now it’s being put in motion: as of today, Instagram video ads are live. Disney, Activision, Banana Republic, the CW, and Lancome are the first brands to purchase these 15-second auto-display spots on the network. Disney and Activision are both featuring clips from recent entertainment, while Banana Republic has utilized Hyperlapse to create a clip animating fashion sketches. Meanwhile, Snapchat sold its first video ad to Universal this month for the movie Ouija, which went on to win at the box office thanks to teens. (Adweek)

Since launching in 2011, Hello Giggles has not only earned 12 million unique views a month and a very healthy social following, it has also become "an incubator for young talent.” The site emphasizes positivity and girl power, and has built a community of over 600 young female writers, journalists, and creatives who both submit work to the site and support it on Instagram and Twitter. Giggles serves as somewhat as a resume for these women, many of whom have not yet entered the workforce. (Fast Company)

We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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