Ypulse Essentials: New Media Literacies, College Sites Tell All, Meet Mrs. P

Scion resorts to kung-fu (and puppets to grab their once captive youth market’s attention. Will it work?) (AdAge)

- ‘The New Media Literacies’ (Great video on the changing skill set Gen Y needs to get by today. Lana Swartz from the project led one of our lunchtable discussions in Boston!) (YouTube)

- Instant nostalgia for instant photography? (New free app for Macs gives pics that retro feeling) (via Trendcentral)

- American Eagle and the JoBros team up (to launch AE’s new kid-targeted brand 77kids with a special one-time only online performance among other digital extras) (Cynopsis Kids)

- Just Jared Jr. launches (a tween/teen version of the celeb-friendly gossip site. For everything you wanted to know about the drama between Joe Jonas and Taylor Swift, but were afraid to ask) (via press release)

- The truth is out there (new sites like Unigo and Yollege let students speak out about their campus experiences for better or worse. Also, CurrentTV talks dollars and cents with the college crowd as they prepare themselves for rocky times ahead in  “Maxed Out” ) (Springwise) (Current TV via press release)

- Kids love ABC (plus the rest of Media Life Magazine’s Younger Viewers TV ratings wrap up)

- Tyra shares (shocking stats on risky teen sex practices) (MSNBC)

- Introducing Mrs. P (a new video library of classic children’s stories available online. Plus check out Big Universe, a cool site where you can create children’s picture books) (Becky’s Book Reviews)

- Calling all high school techie girls! (The National Information for Women & Technology wants to reward you for being you. Apply for a grant today!) (Derek Baird: Barking Robot)

- Building a better phone (for teens. Alcatel’s Teen Lab Members make some interesting suggestions for what they want out of their mobile technology)

P.S. Check out YMME presentations from Boston up now on the Mashup page! We have a very cool volunteer who will be editing the audio for us and will post it as soon as it’s done.