Ypulse Essentials: MTV Will Remake 'Inbetweeners,' College Admissions Get Tougher, 'Glee' Is Streaming On Netflix

Inbetweeners‘Inbetweeners’ becomes the latest British show (to get an MTV remake. The series focuses on four middle class high school boys who aren’t in with the in crowd, but also aren’t quite nerdy. It sounds way less controversial than “Skins,” but we’re sure the PTC will keep a close eye on it, just in case… In other MTV news, the network is promoting national STD Awareness Month and the “Get Yourself Tested” campaign with PSAs, show specials, and a campus tour) (Deadline Hollywood) (Kaiser Family Foundation)

- Are Angry Birds (the next Beanie Babies? The stuffed animals are selling like hot cakes and a TV show is in the works…) (Fast Company)

- Trends in college admissions (are making this the most difficult year ever for American students to get into the college of their choice) (Daily Beast)

- ‘Glee’ is coming (to Neflix. The first season of Fox’s hit show will be available for streaming starting today. In other digital news, GameStop is moving toward online videogame distribution) (CNET) (All Things Digital)

- Even kids should be working for a living (rather than being given allowances — which one author calls “welfare for children” — to stem the sense of entitlement and expectation of pay for doing nothing) (Forbes)

- Facebook streamlined its mobile presence (making it possible for users to access the mobile site, regardless of their device’s platform. Meanwhile, Google takes a tip from Facebook adding a +1 button to search results so people can see what links their friends like) (Mashable) (CNN)

- We wish this were an April Fool’s joke (but it’s probably not. Mark Ecko is offering a mere 20% discount — for life! — to a fan who gets a tattoo of his rhino logo. On the other hand, we approve of Funny or Die’s prank, turning it’s site into Friday or Die…in case you haven’t had…

 
 
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Millennial News Feed

New research by Eventbrite claims that one in five Millennials attended a music festival in the past year, and that festivals are “one of young Americans’ favorite pastimes.” The study scanned social media conversations from the last year and found that South by Southwest was the most-discussed festival, and EDM fests made up eight of the top 25 most talked about events. Ypulse’s own bi-weekly survey found that 31% of 14-29-year-olds planned to go to a music festival in 2013. (Quartz)

Millennials have a different approach to buying food than previous generations, and they are changing the way that grocery shopping is done. These foodies are more likely to plan their shopping around a specific recipe they’re planning to cook, to buy ingredients the same day they’re preparing a meal, and look for minimally processed and locally grown food and beverages. Their preferences put pressure on big-box stores and traditional groceries who need to adapt to attract the new generation of shopper. (Washington Post)

We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

Quote of the Day: “I put off/dread calling people in general. Everything should be done online by this time!” –Female, 30, FL 

In a continued effort to draw back the teen consumers they’ve lost, Abercrombie & Fitch’s logo will “be dead” in U.S. stores by 2015. Globally, the Abercrombie and Hollister logos and names will still be used on designs, but will be phased out here where the brand knows it is no longer considered a status symbol. Abercrombie’s sales continue to fall, and the retailer is making efforts to appeal to a different youth mentality by removing references to “Ivy League heritage,” making the brand “totally accessible,” and toning down the club-like atmosphere in-store. (BuzzFeed)

Following heartbreaking stories of the death of toddlers forgotten by their parents in hot cars, automakers made claims that they would be working on new technology to help prevent the tragedies. But years later that technology has not been produced, so parents and teens are developing it instead. Independent entrepreneurs are working on a slew of solutions for baby on board tech that would stop hot-car deaths, including car seat sensors, smartphone apps, and low-tech solutions. Many are seeking backing on crowdfunding sites to make their products a reality. (Washington Post)

Ck one was an iconic ‘90s product, but the brand has kept up with the youth market in order to stay relevant with a new generation. The fragrance, celebrating its 20th anniversary this year, relies on social media platforms, including Snapchat andTumblr, to attract Millennials and stay engaged. When creating their latest TV ad, they invited all participating talent to take behind-the-scenes pictures, selfies, and video, which were then used to “seed” the new campaign on social. The Snapchat campaign has “seen more than 1 million views in just a month and a half.” (Mediapost)

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