Ypulse Essentials: MTV Will Remake 'Inbetweeners,' College Admissions Get Tougher, 'Glee' Is Streaming On Netflix

Inbetweeners‘Inbetweeners’ becomes the latest British show (to get an MTV remake. The series focuses on four middle class high school boys who aren’t in with the in crowd, but also aren’t quite nerdy. It sounds way less controversial than “Skins,” but we’re sure the PTC will keep a close eye on it, just in case… In other MTV news, the network is promoting national STD Awareness Month and the “Get Yourself Tested” campaign with PSAs, show specials, and a campus tour) (Deadline Hollywood) (Kaiser Family Foundation)

- Are Angry Birds (the next Beanie Babies? The stuffed animals are selling like hot cakes and a TV show is in the works…) (Fast Company)

- Trends in college admissions (are making this the most difficult year ever for American students to get into the college of their choice) (Daily Beast)

- ‘Glee’ is coming (to Neflix. The first season of Fox’s hit show will be available for streaming starting today. In other digital news, GameStop is moving toward online videogame distribution) (CNET) (All Things Digital)

- Even kids should be working for a living (rather than being given allowances — which one author calls “welfare for children” — to stem the sense of entitlement and expectation of pay for doing nothing) (Forbes)

- Facebook streamlined its mobile presence (making it possible for users to access the mobile site, regardless of their device’s platform. Meanwhile, Google takes a tip from Facebook adding a +1 button to search results so people can see what links their friends like) (Mashable) (CNN)

- We wish this were an April Fool’s joke (but it’s probably not. Mark Ecko is offering a mere 20% discount — for life! — to a fan who gets a tattoo of his rhino logo. On the other hand, we approve of Funny or Die’s prank, turning it’s site into Friday or Die…in case you haven’t had…

 
 
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Millennial News Feed

Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because everyone will have those and I don't like having what everyone else has.” –Female, 27, FL

The future of the on-demand economy is shaping up, and soon anything you might need or want, from toothpaste to kittens, could be delivered to you in a snap. Grocery delivery app Instacart tapped into this “I want it now” mentality for some smart Halloween marketing: Seattle residents can use the app to order last-minute costumes that arrive in one hour. The startup conceived the campaign after receiving costume requests from many of their customers, and the service will be active until 8pm tonight. (Instacart)

Last week, we wrote that brands could learn some marketing tricks from Taylor Swift, and her social media skills continue to impress. Vulture has a break down of why Swift is the “reigning queen of celebrity social media,” where she acts like her fans’ best friend, interacts with them personally, and uses each platform the way they do. On Monday, she used Twitter to put those fans in the spotlight, reposting pictures of them posing with her new album on her own feed with the hashtag #taylurking, a reference to the fact that she was lurking on her followers’ profiles. (Vulture)

Older Millennials grew up with the internet, which means they remember its humble design beginnings, and how social media got its start—after all, they were at the center of it. The internet has come a long way in a relatively short time, but there is a growing nostalgia for Web 1.0, the good old days when “everything was smaller,” “close-knit,” and “DIY.” This nostalgia is fueling the design of some of the newest apps and networks, which emphasize intimacy, self-expression, and minimalism. (Gizmodo)

Young consumers have a different set of retail experience expectations, and while many till prefer in-store, there is no doubt that mobile and online are a very big part of their shopping behavior. So what are their digital retail tastes and habits? 55% use multiple devices to shop, and 71% of females do their online shopping at home versus the 77% of males who do it on-the-go. Their biggest frustrations include slow load times, slow checkout, lack of interactive features, and small/fuzzy images. Those images are important—55% overall, and 72% of females, say they “couldn’t live without pictures when shopping on mobile devices.” (Inc.)

Richie Rich is being rebooted for a new generation. A live-action Richie Rich show from AwesomenessTV is coming to Netflix in 2015. The story of the self-made child millionaire was first a comic book in the 1950s, then reinvented for ‘90s kids in the movie starring Macaulay Caulkin. In this modernized iteration, Richie is a trillionaire who earned his bucks inventing and selling green technology. (KidscreenMashable)

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