Ypulse Essentials: More Youth Voting PSAs, Good Times For The CW, Not So Good Times For Jones Soda

Note from Anastasia: Don’t miss Daniel Hart, SVP and GM, MTV Digital (speaking about MTV’s Backchannel), Ron Faris, Virgin Mobile USA, Heidi T. Dangelmaier, 3iying, and Spencer Baim from Vice (check out their edgy “real-deal” what college frosh should really be worrying about piece here) at the Ypulse Youth Marketing Mashup East. If you haven’t registered yet, go do it now!

The Gap gets into the voting PSA game (as does Gossip Girl. While Obama literally gets into the game with in-game advertising. And 18in08 launches a bunch of new celeb PSAs.) (AdRants) (Huffington Post) (Jalopnik)

- Zannel launches its mobile debate coverage (including channels for red and blue voters. What about the undecideds?)

- Levi Johnston says he wasn’t pressured… (to wed Sarah Palin’s pregnant teen daughter. I don’t know about you, but I don’t quite believe Levi would be given permission to give a totally candid interview on the subject.) (MTV News)

- The CW is having a better season (doing well with young women…and time-shifting TV viewers. And advertisers haven’t abandoned kids’ TV during the downturn yet.) (Media Life Magazine) (New York Times, reg. required) (Media Post, reg. required)

- Jones Soda (in trouble) (CNN)

- ‘Call me’ (as Blondie would say - Aussie teens put their cell phone numbers on their backs while sunbathing. Plus Next Great Thing on the latest mobile trends [they are moderating our mobile panel in Boston, which will feature LocaModa] And free iPhones for incoming freshman and funky earbuds for tweens.) (Textually) (Networked World) (TrendHunter)

- eMarketer interviews execs (about marketing to millennials while college students share their “happy things”) (PSFK)

P.S. If you’re in the tween digital space, don’t miss this cool unconference in San Jose.

P.P.S. Ypulse reader Stefan Hayden picked up on yesterday’s YAB feature The Last Five Things…I Watched Online and added his own.