Ypulse Essentials: Mattel's Monster High, Ford Fiesta @ Bonnarroo, Neo-Frugalism

Monster HighMattel to unveil ‘Monster High’ (this summer in a major launch featuring dolls based on the teen characters, an apparel line, a series of books, an interactive website/webisodes and a movie expected in 2011 or 2012) (Los Angeles Business Journal)

- Ford Fiesta @ Bonnaroo (targets Gen Y music lovers with experiential elements like the “Fiesta Garage,” a ‘70s themed performance space. Also auto care company Midas and SPIN magazine are teaming up to launch the “Rock the Highway” sweepstakes for young musicians. And a look at Millennials’ changing attitudes towards car culture) (MediaPost, reg. required) (Brandchannel)

- ‘MTV’s True Life: Resist the Power, Saudi Arabia’ (brings potential legal trouble from the country’s religious police for the Saudi youths featured in the episode. Also religious groups in America are not surprisingly less than pleased with Comedy Central’s plans for a cartoon featuring a Jesus Christ character) (Reuters) (THR)

- Sony Online Entertainment launches ‘Star Wars: The Clone Wars’ (as a free, browser-based virtual world. And good news for Moshi Monsters fans—Penguin is publishing a children’s series based on the world. Plus over on Gamasutra, Sony’s John Koller talks PSPs, price points and piracy) (Virtual World News) (Forbes)

- [Bare]feet first (a Canadian teen launches a campaign to go barefoot to raise money for impoverished children. While a teacher in the Midwest sets out to eat and anonymously blog every school lunch served in her school’s cafeteria over the course of a year)  (BBC News) (PSFK)

- Summit Entertainment and Mastercard debut pre-paid ‘Eclipse’ gift cards (to coincide with the release of the  third “Twilight” film. Also it looks like Batgirl fans will have to apply some muscle if they want to see the girl wonder in her own comic book movie)…

 
 
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Millennial News Feed

Quote of the Day: “When I hear the phrase ‘The American Dream’ I think of 1950s cliches, the economic downturn of 2008, and how college debt has pretty much made it impossible.” –Female, 17, RI

We know Millennials have delayed going down the aisle, but how do they really compare to the generations before them? Over 30% of Millennial women will have stayed unmarried by age 40, “nearly twice the share of their Gen X counterparts.” Even if the marriage rate returns to pre-recession levels, Millennials will not catch up to Gen X marriage rates. The dip in married couples could have economic repercussions, as they are “often better off financially.” (CNNMoney)

25-34-year-olds (mostly older Millennials) are the most likely travelers to use mobile search and social media “to resolve a travel problem,” with close to 40% relying on a mobile solution to their issues and quandaries. Travel info startup Skift is calling this group the “silent traveler,” and the increasing number of travelling Millennials will likely make the number of silent travelers grow as well. In response, the industry is shifting efforts to mobile: 20% of Delta’s check-ins now come through their app. (MediaPost)

A recent survey covering Millennials’ political and economic views has some pointing fingers and saying the generation’s political views are “incoherent,” and “confused.” But others say they aren’t any more confused about economics than anyone else, and contradictory political opinions are not abnormal. One important takeaway that is often overlook is that a generation of over 97 million in the U.S. cannot all be painted with one brush, and that some of the contradictions in beliefs are likely due to various segments' contrasting views. (NYTimes)

BYOD (Bring Your Own Device) is a workplace trend that some IT departments may find frustrating, and not surprisingly it’s younger employees who are the biggest BYOD culprits. 70% of 18-33-year-olds admit that they break corporate rules and use outside apps (think Dropbox and Evernote) at work. Of those, 50% said they do it because approved apps aren’t good enough, and 60% said they didn’t think it was a security problem for their company. (Recode)

The app French Girls has been around for some time, but it is continuing to gain momentum—or at least to entertain the internet. (Yes, it is named after Titanic’s classic “Draw me like one of your French girls” line.) Users can submit selfies to the French Girl community and receive back digitally drawn versions of their likeness, often creatively interpreted. (Uproxx)

Quote of the Day: “If a photo of me went viral, I would feel angry but…maybe I would be a little excited because it went viral, as long as the picture is not bad.” –Female, 16, TN

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