Ypulse Essentials: Mattel's Monster High, Ford Fiesta @ Bonnarroo, Neo-Frugalism

Monster HighMattel to unveil ‘Monster High’ (this summer in a major launch featuring dolls based on the teen characters, an apparel line, a series of books, an interactive website/webisodes and a movie expected in 2011 or 2012) (Los Angeles Business Journal)

- Ford Fiesta @ Bonnaroo (targets Gen Y music lovers with experiential elements like the “Fiesta Garage,” a ‘70s themed performance space. Also auto care company Midas and SPIN magazine are teaming up to launch the “Rock the Highway” sweepstakes for young musicians. And a look at Millennials’ changing attitudes towards car culture) (MediaPost, reg. required) (Brandchannel)

- ‘MTV’s True Life: Resist the Power, Saudi Arabia’ (brings potential legal trouble from the country’s religious police for the Saudi youths featured in the episode. Also religious groups in America are not surprisingly less than pleased with Comedy Central’s plans for a cartoon featuring a Jesus Christ character) (Reuters) (THR)

- Sony Online Entertainment launches ‘Star Wars: The Clone Wars’ (as a free, browser-based virtual world. And good news for Moshi Monsters fans—Penguin is publishing a children’s series based on the world. Plus over on Gamasutra, Sony’s John Koller talks PSPs, price points and piracy) (Virtual World News) (Forbes)

- [Bare]feet first (a Canadian teen launches a campaign to go barefoot to raise money for impoverished children. While a teacher in the Midwest sets out to eat and anonymously blog every school lunch served in her school’s cafeteria over the course of a year)  (BBC News) (PSFK)

- Summit Entertainment and Mastercard debut pre-paid ‘Eclipse’ gift cards (to coincide with the release of the  third “Twilight” film. Also it looks like Batgirl fans will have to apply some muscle if they want to see the girl wonder in her own comic book movie)…

 
 
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Millennial News Feed

Quote of the Day: Q: Is there anything you have cut out of your life (or something you’d like to cut out) just because it takes up too much time? What is it? A: “School takes up a lot of time. I'm learning stuff that I can't use in real life.” –Female, 22, NY

Over the weekend, news that nude photos of several actresses, including Jennifer Lawrence, had been released thanks to a hacker set the internet ablaze. But the reactions to the photos, including this trending BuzzFeed post suggesting that readers “not [be] scandalized at all,” reflect our predictions of the end of scandal as we know it for Millennials. A group that has grown up accustomed to having digital skeletons in their closets is increasingly reacting to “scandals” from leaked photos to drunken arrests with a resounding, “Whatever.” (BuzzFeed)

Paramount is tapping into the social anonymity trend to promote the upcoming Men, Women & Children, and attract young consumersThe trailer directs viewers to Whisper, where they’re being invited to share secrets under the hashtag #MWC and the movie’s tag will be featured as the Whisper of the day. The film follows a group of teens and their parents, focusing on the ways their online lives change their offline relationships. (Mashable)

Urban Outfitter’s disappointing sales point to an “obvious loss of cultural clout” with young consumers, and could be traced back to several PR “disasters,” including tee shirts printed with offensive designs, several products that were deemed derogatory to Native Americans, and the company president’s donations to conservative Rick Santorum, all of which do not appeal to liberal minded and politically correct Millennials. The brand has also lost its fashion clout and has more competition from affordable brands like Forever 21 and H&M. (Adweek)

New research by Eventbrite claims that one in five Millennials attended a music festival in the past year, and that festivals are “one of young Americans’ favorite pastimes.” The study scanned social media conversations from the last year and found that South by Southwest was the most-discussed festival, and EDM fests made up eight of the top 25 most talked about events. Ypulse’s own bi-weekly survey found that 31% of 14-29-year-olds planned to go to a music festival in 2013. (Quartz)

Millennials have a different approach to buying food than previous generations, and they are changing the way that grocery shopping is done. These foodies are more likely to plan their shopping around a specific recipe they’re planning to cook, to buy ingredients the same day they’re preparing a meal, and look for minimally processed and locally grown food and beverages. Their preferences put pressure on big-box stores and traditional groceries who need to adapt to attract the new generation of shopper. (Washington Post)

We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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