Ypulse Essentials: Mattel's Monster High, Ford Fiesta @ Bonnarroo, Neo-Frugalism

Monster HighMattel to unveil ‘Monster High’ (this summer in a major launch featuring dolls based on the teen characters, an apparel line, a series of books, an interactive website/webisodes and a movie expected in 2011 or 2012) (Los Angeles Business Journal)

- Ford Fiesta @ Bonnaroo (targets Gen Y music lovers with experiential elements like the “Fiesta Garage,” a ‘70s themed performance space. Also auto care company Midas and SPIN magazine are teaming up to launch the “Rock the Highway” sweepstakes for young musicians. And a look at Millennials’ changing attitudes towards car culture) (MediaPost, reg. required) (Brandchannel)

- ‘MTV’s True Life: Resist the Power, Saudi Arabia’ (brings potential legal trouble from the country’s religious police for the Saudi youths featured in the episode. Also religious groups in America are not surprisingly less than pleased with Comedy Central’s plans for a cartoon featuring a Jesus Christ character) (Reuters) (THR)

- Sony Online Entertainment launches ‘Star Wars: The Clone Wars’ (as a free, browser-based virtual world. And good news for Moshi Monsters fans—Penguin is publishing a children’s series based on the world. Plus over on Gamasutra, Sony’s John Koller talks PSPs, price points and piracy) (Virtual World News) (Forbes)

- [Bare]feet first (a Canadian teen launches a campaign to go barefoot to raise money for impoverished children. While a teacher in the Midwest sets out to eat and anonymously blog every school lunch served in her school’s cafeteria over the course of a year)  (BBC News) (PSFK)

- Summit Entertainment and Mastercard debut pre-paid ‘Eclipse’ gift cards (to coincide with the release of the  third “Twilight” film. Also it looks like Batgirl fans will have to apply some muscle if they want to see the girl wonder in her own comic book movie)…

 
 
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Millennial News Feed

Quote of the Day: “When you unplug you notice things around you a lot more. You pay more attention to the details of your everyday life. You get homework done more quickly. You spend more time with people face to face. You're more likely to go outside and relax. You are less stressed from thinking about everything you have to keep up with online.” -Female, 20, NY

We know that Millennials aren’t turning to traditional sources for news: According to Ypulse’s research, most use social media as their top source, and news websites rank above television. Now Millennial media hub BuzzFeed is creating a new app dedicated to delivering serious news stories to its readers, and hiring a team of journalists to work “round the clock.” The app will be a continuation of the site’s efforts to be a credible journalistic source. (AdAge)

The amount that young consumers are spending on vices like alcohol and junk food depends on where they live. 18-35-year olds in the south spend the most on fast food, with more than 40% saying they go to a drive-through at least twice a week, and the least on coffee compared to the rest of the country. Meanwhile, Millennials in Massachusetts are the most likely to be buying booze, followed up by Colorado and New York. (USA

Millennials are changing the way money is managed, and a slew of startups are rushing to cater to their needs and make budgeting, saving, and investing a turnkey, digital part of their lives. The generation controls roughly $2 trillion in liquid assets and will control $7 trillion by the end of the decade. Though college debt will be a “drag” on their net worth, they’re a group of young savers and over the coming years a “torrent of well-educated Millennials” will be “flooding the ‘mass affluent’ market." (Forbes)

Right now, 67% of Millennials do not feel that any show on TV or online accurately represents them. Can that change? Resident Advisors, a new show produced by Elizabeth Banks, will make an attempt by showing a slice of college life. It’s described as a “workplace comedy set is a college dorm,” will feature an ensemble cast, and could have a digital distributor. (Stream Daily)

Apparently there is a hot new trend online. Some teens are lighting themselves on fire (?!) and posting videos of the stunts to Vine and YouTube with the hashtag #FireChallenge. Some attempting the trend have suffered serious burns, and one video called “Fire Challenge Gone Wrong” was followed up by a “cautionary Vine” in which the teen shows the bandages he is now sporting as a result of his injuries. (Daily Dot)

Exactly how much are Millennials spending every day…and what are they buying? Our tracked data trends have all the stats on that, thanks to our bi-weekly survey of 1000 14-32-year-old Millennials nationwide. Our Silver and Gold subscribers get access to regularly updated charts following average daily spend and items purchased, with spending broken out by age and gender. We do the heavy data lifting for you, and we’re constantly adding new data to our trends. (Ypulse)

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