Ypulse Essentials: Mattel's Monster High, Ford Fiesta @ Bonnarroo, Neo-Frugalism

Monster HighMattel to unveil ‘Monster High’ (this summer in a major launch featuring dolls based on the teen characters, an apparel line, a series of books, an interactive website/webisodes and a movie expected in 2011 or 2012) (Los Angeles Business Journal)

- Ford Fiesta @ Bonnaroo (targets Gen Y music lovers with experiential elements like the “Fiesta Garage,” a ‘70s themed performance space. Also auto care company Midas and SPIN magazine are teaming up to launch the “Rock the Highway” sweepstakes for young musicians. And a look at Millennials’ changing attitudes towards car culture) (MediaPost, reg. required) (Brandchannel)

- ‘MTV’s True Life: Resist the Power, Saudi Arabia’ (brings potential legal trouble from the country’s religious police for the Saudi youths featured in the episode. Also religious groups in America are not surprisingly less than pleased with Comedy Central’s plans for a cartoon featuring a Jesus Christ character) (Reuters) (THR)

- Sony Online Entertainment launches ‘Star Wars: The Clone Wars’ (as a free, browser-based virtual world. And good news for Moshi Monsters fans—Penguin is publishing a children’s series based on the world. Plus over on Gamasutra, Sony’s John Koller talks PSPs, price points and piracy) (Virtual World News) (Forbes)

- [Bare]feet first (a Canadian teen launches a campaign to go barefoot to raise money for impoverished children. While a teacher in the Midwest sets out to eat and anonymously blog every school lunch served in her school’s cafeteria over the course of a year)  (BBC News) (PSFK)

- Summit Entertainment and Mastercard debut pre-paid ‘Eclipse’ gift cards (to coincide with the release of the  third “Twilight” film. Also it looks like Batgirl fans will have to apply some muscle if they want to see the girl wonder in her own comic book movie)…

 
 
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Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without marathoning a television show.” –Female, 31, NV

The Pitches are back. Yesterday the first trailer for Pitch Perfect 2, the sequel to the cult hit 2012 aca-awesome movie, landed on the internet and the buzz is already huge. The trailer has been viewed over 6 million times in 24 hours. Pitch Perfect 2 will be out in May 2015, so fans have a while to wait, but as you can see in today's Instant Poll they'll be ready to watch. (Slash Film)

Last week, teen singer Lorde taught adults some new slang “the youthz” use when she tweeted out a compliment to Kim Kardashian. Lorde retweeted Kardashian’s internet breaking Paper cover with the comment “Mom,” which many not in-the-know interpreted as a criticism. But in reality saying “mom” to a celeb is a common compliment, meaning “adopt me/be my second mom/i think of you as a mother figure you are so epic.” (BuzzFeed)

Bailey’s is targeting Millennial women with a global campaign that “celebrates the ‘power of female friendship.’” To create a spot that would appeal to a new generation of women, the agency team and production team were predominantly female. The commercial features women around the world going out on the town together and the brand hopes it will show Bailey’s has “a meaningful role in a girls night out…[after] having had been hidden at home for far too long.” (The Drum)

The maker of the infamous Hot or Not site is back with a new, unexpected app for new parents and kids. His latest project, Cakey, is a free YouTube app that allows parents to create playlists of kid-safe videos, and choose from lists that other parents’ have shared. The simple app also includes an option that pauses video and says, “Okay, take a bite” for parents who are using Cakey to convince picky kids to eat. (Recode)

Two high schools in southern California were shut down this week thanks to threats that were posted on Yik Yak, the anonymous app that allows users to see messages from anyone in a 1.5 mile radius. Reportedly threats “of mass shootings, bombings, or other violence” made through the app is becoming a growing problem. (Mashable)

The Daily Instant Poll gives you a quick snapshot of how Millennials are weighing in on the topics that are making headlines, but there's more to our mobile network of 2 million Millennials than what makes the newsletter. Ten of our most recent featured Instant Poll results are available to Ypulse.com Silver and Gold subscribers, allowing them to compare the responses of various demographics. (Ypulse)

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