Ypulse Essentials: Marvel-Disney Discourse, New Wave Of Surf Girls, Flu Prevention Goes Viral

marveluniverseDisney-Marvel discourse (nicely summed up on AdWeek.  Plus speculation on Disney’s chance to get to the boys. Also concerns are raised by die-hard comic book fans. Meanwhile some like GeekDad on Wired express cautious optimism and others suggest Disney might save superheros. USA Today wonders what happens to the games. And Fox makes the most of its own Marvel characters and announces a “Fantastic Four” reboot ) (New York Times, reg. required) (AdWeek) (Zap2it) (NJ.com)  (The Guardian) (io9)

- Ford installs MyKey (on a number of new models for parents to control speed and radio volume for teen drivers. Plus Geico promotes monitoring devices that remind teens to buckle up. And Allstate Insurance invites lawmakers and experts to meet in D.C. and evaluate legislative, safety and educational measures to improve teen driving) (USA Today) (Reuters)

- This media is not yet rated (but not for long. The FCC explores a plan to create a unified ratings system to cover media produced for TV, video games, mobile and other handheld devices) (Cynopsis Kids)

- New wave of surf girls (The Daily Beast profiles rising teen stars, and explores why sponsors have still been hard to come by. Also Lululemon debuts a sports apparel line for tweens under the Ivivva brand) (Forbes)

- ‘The Real College Guide’ (P&G debuts a web show by and for college students to offer advice on transitioning from home life to university life. Also down in the O.C., Teen Vogue hosts Teen Vogue’s Back-to-School Haute Spot, an interactive fashion pop-up store and lounge) (MediaPost, reg. required)

- Doritos hands the controls to gamers (with Unlock Xbox, a contest to design a branded Xbox 360 Live Arcade game. Also NYU adds Guitar Hero to the curriculum for a cognitive science class) (MediaPost, reg. required) (WPIX)

- Viral marketing (The Department of Health and Human Services holds an “American Idol” style competition for ugc flu prevention PSAs. Also check out STEMventure an interactive campaign to promote science and math careers to middle schoolers in New York state) (Los Angeles Times)

- ‘Greek’ returns (to ABC Family and the A.V. Club makes a persuasive argument to give it the old college try. I’m on board.  Also NBC’s “Community” wins over Heather Havrilesky over at Salon, day pass required. And  Fox launches “Tweet-peat TV” to give"Glee” reruns a social media twist. Look for more thoughts from Ypulse on all of the above in our Fall TV Preview) (NewTeeVee)

- Chris Brown tells Larry King he ‘can’t believe that actually happened’ (when he looks at the leaked images of an assaulted Rihanna. The full pre-taped interview airs tomorrow night) (MTV News)

- ‘7 Days Across America’ (a campaign to combat negative stereotypes about teens, honors youth across the country who make a difference in their communities. Also a Boys & Girls Club in Illinois debuts teen-produced PSAs to promote national parks) (The Commercial News)

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