Ypulse Essentials: Lady Gaga's Social Network, The Tween Dating Scene, Social Entrepreneurialism

LittleMonsters.comAs if we need more social networks to follow, Lady Gaga (has just unveiled LittleMonsters.com her very own social site that’s all about her and her fans. If you haven’t received your invite yet, here’s a tour to fill you in on what you’re missing…or not. The site definitely has a very Pinterest-like feel that is pervading current Web design. So what do you think, does Gaga’s net have a chance?) (Hypable) (Mashable)

- The tween dating scene — yes, there is one — is less about seeing each other face to face (and more about talking online and via text. Even if they go to the same school, they might talk for five minutes in the hallways, but trade hundreds of text messages day and night. When they do go out together, it’s usually with groups of friends) (WSJ, reg required)

- We hear the word ‘entrepreneur’ used nearly as often as ‘entitiled’ (to describe the Millennial generation. And with their values of social and global responsibility, they’re using their entrepreneurial skills for good. And it’s not just older Millennials who are getting involved; teens are doing their part too, leveraging their social media and technology skills) (HuffPo) (Differences)

- Millennials who are members of Amazon Prime (will soon have access to shows from many of their favorite networks, including MTV, Nickeodeon, Spike, and more, thanks to a new deal between the online retailer and Viacom. Viacom, which owns Paramount, is also giving Prime members access to movies, which makes Amazon’s collection of streaming content quite impressive...but is it enough to lure Netflix users?) (Publishers Weekly) (Reuters)

- Barbie is opening the sparkly pink doors to her dream closet (just in time for Toy Fair and Fashion Week. The expansive “closet” features several fashion vignettes and augmented reality mirrors…

 
 
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Millennial News Feed

Quote of the Day: “Mint.com is amazing. I love that I can link accounts to goals, it automatically categorizes my purchases, and it has all my accounts in one place (I have 17 linked!!!) I rarely go to individual websites anymore except to make a payment or something, since all my transactions are in Mint.” –Female, 27, VA

J.K. Rowling’s novel Fantastic Beasts and Where to Find Them, an extension to the wizarding world set a century before the Harry Potter brood entered Hogwarts, will breakout on-screen in a trilogy directed by none other than esteemed Potter director, David Yates. Fantastic Beasts and other novels from Rowling haven’t lived up to the Potter fandom, but putting back together the team that made Harry Potter come alive for audiences regardless of reading the books prior, might do the trick to attract viewers come November 2016. (MTV News)

Car buying is a big step for Millennials, and since they often don’t know what they’re looking for right off the bat, researching online is vital for product and dealer comparisons. 95% of Millennials use the internet to shop for vehicles and half are researching cars on their phones, compared to only 19% who were using smartphones to auto shop last year. Brands and dealerships are having to rethink their online strategies with the rise in mobile shopping, since having a mobile site that functions poorly is much worse by Millennial standards than not having one at all. (MediaPost

Capsule collections are still a big draw for young consumers, excited by the rush of limited-time-only launches and the ability to buy designer items for less. The Altuzarra for Target collection debuted its lookbook online this week with increased excitementfrom fashion publications, but one blogger was majorly disappointed by the lack of plus size options and decided to start a #BoycottingTarget movement. Her frustration comes after a recent sweep to remove plus sized lines from Target stores, and while the brand promises for a “new plus line in the near future,” shoppers are still upset. (Jezebel)

Current consumer culture is based on the Boomer ideal of big cars parked in the driveway of a big suburban house, but Millennials’ pushback on entering adulthood and moves to urban centers are a sign that products and marketing must change to fit their needs. Brands from mattress companies to Pepsi to General Mills are revamping packaging, reformulating products, and considering marketing tactics like sponsorship of music concerts or online quizzes to approach this generation “on their terms.” (NY Times

Anonymous app Secret has come under fire as a rumor mill for bullying, and a judge in Brazil has ordered Apple, Microsoft, and Google to make Secret unavailable in their app stores to people in Brazil. The judgment was brought to light following reports of students wanting to leave school because of rumors spread on the app. Since technical implications to remove Secret from users’ phones may not be feasible for app store providers, preventing the trend of anonymous bullying from growing globally will be difficult without cooperation from the app’s founders. (PandoDaily)

Infographics add to the story of this generation’s behaviors and views by synthesizing complex data into quick, visual bites. Our Gold and Silver tier subscribers are given access to our regularly published Infographic Snapshots, like this week’s breakdown of back-to-school spending. Using stats from our proprietary bi-weekly survey data, we make sure you know exactly where your Millennial target audience stands in a quick and easy way. (Ypulse)

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