Ypulse Essentials: Lady Gaga's Social Network, The Tween Dating Scene, Social Entrepreneurialism

LittleMonsters.comAs if we need more social networks to follow, Lady Gaga (has just unveiled LittleMonsters.com her very own social site that’s all about her and her fans. If you haven’t received your invite yet, here’s a tour to fill you in on what you’re missing…or not. The site definitely has a very Pinterest-like feel that is pervading current Web design. So what do you think, does Gaga’s net have a chance?) (Hypable) (Mashable)

- The tween dating scene — yes, there is one — is less about seeing each other face to face (and more about talking online and via text. Even if they go to the same school, they might talk for five minutes in the hallways, but trade hundreds of text messages day and night. When they do go out together, it’s usually with groups of friends) (WSJ, reg required)

- We hear the word ‘entrepreneur’ used nearly as often as ‘entitiled’ (to describe the Millennial generation. And with their values of social and global responsibility, they’re using their entrepreneurial skills for good. And it’s not just older Millennials who are getting involved; teens are doing their part too, leveraging their social media and technology skills) (HuffPo) (Differences)

- Millennials who are members of Amazon Prime (will soon have access to shows from many of their favorite networks, including MTV, Nickeodeon, Spike, and more, thanks to a new deal between the online retailer and Viacom. Viacom, which owns Paramount, is also giving Prime members access to movies, which makes Amazon’s collection of streaming content quite impressive...but is it enough to lure Netflix users?) (Publishers Weekly) (Reuters)

- Barbie is opening the sparkly pink doors to her dream closet (just in time for Toy Fair and Fashion Week. The expansive “closet” features several fashion vignettes and augmented reality mirrors…

 
 
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Millennial News Feed

Quote of the Day: “This year for Halloween I’m going to watch cooking theme shows like Halloween Wars.” –Female, 15, TX 

Millennials are clearly disenchanted with politics. When a recent poll asked who they blame the “political gridlock” in Washington on, 56% of 18-29-year-olds said “all of them.” These young consumers are also more likely to volunteer than to vote in the midterm elections. Interestingly, of the small percentage who say they definitely will vote, 51% said they would vote Republican, versus 47% who said they would vote Democrat. (The Atlantic)

It seems that more kids than ever have allergies these days, and for these ingredient-sensitive children, trick-or-treating can be less fun. (Imagine handing over the majority of your candy at the end of the night? No thanks.) This year, The Teal Pumpkin Project is campaigning to raise awareness about these allergies: houses displaying a teal pumpkin signal to trick-or-treaters that nonfood treats are being handed out. Since launching on Facebook earlier this month, the campaign has “reached more than 5.5 million people and been shared 55,000 times,” and over 2,000 pictures on Instagram have been tagged #TealPumpkinProject. (Inc.)

R.L. Stine’s scary Goosebumps and Fear Street series delighted and terrified tons of ‘90s kids, and the author has given these nostalgic consumers a Halloween treat. For the third year in a row, Stine has written an entirely new horror story on Twitter in a series of 15 tweets. The story, “What’s In My Sandwich,” has spread far beyond his 134,000 followers, and is being reposted around the web. (JezebelBuzzfeed)

Marketing on visual social platforms—Snapshot Marketing— has very quickly become an essential way to reach young consumers, and now it’s being put in motion: as of today, Instagram video ads are live. Disney, Activision, Banana Republic, the CW, and Lancome are the first brands to purchase these 15-second auto-display spots on the network. Disney and Activision are both featuring clips from recent entertainment, while Banana Republic has utilized Hyperlapse to create a clip animating fashion sketches. Meanwhile, Snapchat sold its first video ad to Universal this month for the movie Ouija, which went on to win at the box office thanks to teens. (Adweek)

Since launching in 2011, Hello Giggles has not only earned 12 million unique views a month and a very healthy social following, it has also become "an incubator for young talent.” The site emphasizes positivity and girl power, and has built a community of over 600 young female writers, journalists, and creatives who both submit work to the site and support it on Instagram and Twitter. Giggles serves as somewhat as a resume for these women, many of whom have not yet entered the workforce. (Fast Company)

We don’t just deliver data. Along with our bi-weekly survey result data files, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

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