Ypulse Essentials: JoBros Give Back, Gen Y Banking, Teens And Tech

redkettleJoBros and The Salvation Army (team up this holiday season to promote the charity’s new virtual red kettles. Plus Seventeen magazine partners up with Dell to offer readers an exclusive chance to buy a Product RED laptop—partial proceeds go to the Global Fund to help fight AIDS)  (Trendhunter) (Derek Baird: Barking Robot)

- Banking the Gen-Y way (would take place over IM. Also IT doesn’t meet Millennials’ needs) (Ars Technica) (ReadWriteWeb)

- Mixed martial arts (carves a niche at some high schools…as long as they don’t actually hit anyone) (New York Times, reg. required)

- Doing good pays (for college. Tufts program helps grads pay down their debts in exchange for working in public service. In bad news for college students, Tennessee’s new anti-P2P law will cost colleges $13 million) (USA Today) (Ars Technica)

- X-Men meets the OC (the creator of “Gossip Girl” and “The OC” is set to pen “X-Men: First Class,” a reboot of the superhero franchise featuring a new, young cast) (E! Online via Yahoo! News - thanks Derek!)

- National Geographic (launches a video games division that will partner with Sony and Bandai to produce family-targeted games) (Cynopsis Kids)

- Amy Poehler’s ‘Smart Girls’ launches (with a trailer and two bonus videos. Interesting to note it is being “presented by” Barbie)

- New social networking site (called A Stroke of Pink...for teen fashionistas-in-training.) (press release)

- Tracking teens’ taste (in websites. Survey shows not much changes when they get to college. Plus another study breaks down the role tech plays in teens’ lives) (eMarketer)

- The IFC Media Project (is a six-part series hosted by MTV correspondent Gideon Yago that takes a look at what goes into the news. Check out the New York Times, reg. required, coverage here.)

- JuicyCampus banned

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “It wouldn’t be Thanksgiving without marathoning a television show.” –Female, 31, NV

The Pitches are back. Yesterday the first trailer for Pitch Perfect 2, the sequel to the cult hit 2012 aca-awesome movie, landed on the internet and the buzz is already huge. The trailer has been viewed over 6 million times in 24 hours. Pitch Perfect 2 will be out in May 2015, so fans have a while to wait, but as you can see in today's Instant Poll they'll be ready to watch. (Slash Film)

Last week, teen singer Lorde taught adults some new slang “the youthz” use when she tweeted out a compliment to Kim Kardashian. Lorde retweeted Kardashian’s internet breaking Paper cover with the comment “Mom,” which many not in-the-know interpreted as a criticism. But in reality saying “mom” to a celeb is a common compliment, meaning “adopt me/be my second mom/i think of you as a mother figure you are so epic.” (BuzzFeed)

Bailey’s is targeting Millennial women with a global campaign that “celebrates the ‘power of female friendship.’” To create a spot that would appeal to a new generation of women, the agency team and production team were predominantly female. The commercial features women around the world going out on the town together and the brand hopes it will show Bailey’s has “a meaningful role in a girls night out…[after] having had been hidden at home for far too long.” (The Drum)

The maker of the infamous Hot or Not site is back with a new, unexpected app for new parents and kids. His latest project, Cakey, is a free YouTube app that allows parents to create playlists of kid-safe videos, and choose from lists that other parents’ have shared. The simple app also includes an option that pauses video and says, “Okay, take a bite” for parents who are using Cakey to convince picky kids to eat. (Recode)

Two high schools in southern California were shut down this week thanks to threats that were posted on Yik Yak, the anonymous app that allows users to see messages from anyone in a 1.5 mile radius. Reportedly threats “of mass shootings, bombings, or other violence” made through the app is becoming a growing problem. (Mashable)

The Daily Instant Poll gives you a quick snapshot of how Millennials are weighing in on the topics that are making headlines, but there's more to our mobile network of 2 million Millennials than what makes the newsletter. Ten of our most recent featured Instant Poll results are available to Ypulse.com Silver and Gold subscribers, allowing them to compare the responses of various demographics. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies