Ypulse Essentials: 'Jersey Shore' Goes Global, Reading Rainbow 2.0, Savage, Schwartz To Build Fake Empire

Jersey Shore goes global (airing in more than 30 countries this week. Will the “Shore” lifestyle [aka “guido” stereotypes] translate? Also MTV and VH1 ink a deal with Foursquare encouraging fans to join and “friend” their favorite cast member, the first of which to partake is…  Jersey Shore’s own DJ Pauly D. And recently released court documents reveal MTV Networks’ efforts to buy YouTube) (New York Times, reg. required) (Broadcasting & Cable) (Los Angeles Times)

- Angry Films buys ‘Little Brother’ (Boing Boing blogger Cory Doctorow’s sci-fi thriller. Also “Scream 4” will start shooting this spring. And get ready for “Popeye” in 3D) (THR) (Variety, reg. required)

- ‘Why young women need feminism’ (Also Girl Power author Marisa Meltzer on the YouTube trend of boys singing “girl-songs”) (Newsweek) (Jezebel)

- Josh Schwartz and Stephanie Savage (are building a Fake Empire at Warner Bros. The longtime collaborators behind “The O.C.” and “Gossip Girl” launch a multimedia company to “produce content for film, the Internet, music and publishing as well.” Also MTV2 focuses on building its young male fan base. And Comedy Central gets some competition from IFC with a new series based on The Onion News Network among other deals with a comedy slant)  (The Wrap) (New York Times, reg. required)

- LaVar Burton tweets Reading Rainbow 2.0 (is in the works! Plus PBS Kids will host its annual Share the Earth Day on April 22 featuring eco/science/outdoor-themed episodes of 15 series and the online premiere of WordGirl’s Earth Day Girl episode) (BuzzFeed) (Cynopsis Kids)

- Miracle Whip lays it on thick (to appeal to the 18-35 crowd with flashy new packaging and partnerships with Lady Gaga and EA Games. Also Diesel releases a video explaining The Official ‘Be Stupid’ Philosophy behind its latest campaign) (Ad Age, reg. required) (Coolhunting)

- Perez Hilton launches music countdown show (and a third website. Plus MTV exec Amy Doyle outlines the future of music at the channel) (Billboard) (MTV Newsroom)

- Quinceañeras, Sweet 16s, bar and bat mitzvahs (oh my. The teen party business proves recession-resistant judging by crowds at a recent expo in LA. Also New York Times, reg. required, checks up on twentysomething boomerangers who moved home because of the downturn) (Los Angeles Times) (New York Times, reg. required)