Ypulse Essentials: 'Hunger Games' Posters, Redbox Pulling A Netflix?, Kids And TV Consumption

Every time ‘Hunger Games’ content hits the Web, the Internet goes into a frenzy (which happened overnight when promo posters of the film’s stars were released. Fans may have been critical of the movie’s casting originally, but we doubt they still feel this way, especially after seeing these actors totally transform into their favorite characters. Seriously, can it please be March already? In the meantime, Twilight fans will be even more excited for “Breaking Dawn Part 1” after seeing the latest clip. Luckily they only have to wait a few more weeks until the movie’s release!) (BuzzFeed) (Just Jared Jr)

- Redbox makes a bold move by increasing the price of its DVD rentals (effective next month. The cost of renting a DVD will only increase by 20 cents to $1.20 a day, but it’s the principle that’s bound to annoy consumers, especially after all the chaos lately with renting and streaming services — cough cough Netflix cough cough. Speaking of which, Redbox also plans to launch a streaming service by the end of the year but we wonder just how many streaming services consumers need…) (Yahoo) (Deadline)

- Millennials may be cutting the cord (but young kids sure aren’t with their parents providing cable TV. Almost half of five to eight-year-olds have TVs in their rooms, but even more surprising is that a third of infants between 6 months and 2 years have a TV in their bedroom! However, we’ve found college-aged Millennials are less reliant on cable and more in favor of streaming on their own schedules) (WSJ)

- DreamWorks Animation’s ‘Puss in Boots’ hits theaters this weekend (and we expect it will be the coolest cat at the box office, raking in the top ticket sales. But that’s not all for the “Shrek” spin-off; there’s also the “Puss in Boots” iStoryTime book app, which includes activities,…

 
 
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Millennial News Feed

Quote of the Day: “I'm trying to save roughly $5,000 to buy a vehicle. It will take me another 6 months or so.” –Male, 16, NC

The year started with a report that teens are leaving Facebook, and it’s ending the same way. A report this week showed that 88% of 13-17-year-olds were using the network in 2014, a drop from 94% in 2013. We’ve looked at the reasons that teens just aren’t as interested in Facebook before, and Ypulse’s latest social media tracker survey actually showed that currently only 63% of 13-17-year-olds say they use Facebook. (Mashable)

Millennial tastes are shaping the future of fast food, and majorly impacting longstanding brands. But what chains are keeping them happy now? YouGov BrandIndex ranked the restaurant chains that 18-33-year-olds would consider going to again to gauge their current brand loyalty. Gourmet sandwich chain Jimmy John’s topped the list, with 83% saying they would return. Chipotle, Chick-fil-A, Whataburger, and Subway made up the rest of the top five, in that order. (Business Insider)

Video sharing competition is heating up. Former Hulu CEO Jason Kilar has launched Vessel, his new subscription video service, which has been predicted to be a YouTube competitor. To entice creators to post content, they’re being offered $50 for every thousand views in the first three days they are posted, ifthey are only posted on Vessel. After a “72-hour exclusive window” the content can be shared on other sites. Currently Vessel is only open to creators, and a consumer launch “is pending.” (StreamDaily)

Kids are often shielded from adult content, usually because it is deemed too violent. But in reality, their bright cartoons might feature more carnage than grown-up fare. A recent study looked at the biggest children’s and adult movie hits in the same year and found that “two thirds of the 45 highest grossing children’s animated films feature an onscreen death of a major character” compared to half of the top “non-kid” films. “Death and destruction” are just a regular part of your average animated classic. (NYMag)

‘Tis the season for gift swaps, including the sinister favorite White Elephant—also known as Yankee Swap and Nasty Christmas. Old Navy is featuring the game in their holiday Vine campaign. Each day a video reveals gifts, from a high-end trip to a pogo stick, that will be given out, and every person who re-Vines or likes the clips is entered to win. The brand has also tapped 12 popular Viners to create their own clips in which they steal a previously opened gift or stay with the gift of the day. (Old Navy)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold tier subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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