Ypulse Essentials: 'Hunger Games' Posters, Redbox Pulling A Netflix?, Kids And TV Consumption

Every time ‘Hunger Games’ content hits the Web, the Internet goes into a frenzy (which happened overnight when promo posters of the film’s stars were released. Fans may have been critical of the movie’s casting originally, but we doubt they still feel this way, especially after seeing these actors totally transform into their favorite characters. Seriously, can it please be March already? In the meantime, Twilight fans will be even more excited for “Breaking Dawn Part 1” after seeing the latest clip. Luckily they only have to wait a few more weeks until the movie’s release!) (BuzzFeed) (Just Jared Jr)

- Redbox makes a bold move by increasing the price of its DVD rentals (effective next month. The cost of renting a DVD will only increase by 20 cents to $1.20 a day, but it’s the principle that’s bound to annoy consumers, especially after all the chaos lately with renting and streaming services — cough cough Netflix cough cough. Speaking of which, Redbox also plans to launch a streaming service by the end of the year but we wonder just how many streaming services consumers need…) (Yahoo) (Deadline)

- Millennials may be cutting the cord (but young kids sure aren’t with their parents providing cable TV. Almost half of five to eight-year-olds have TVs in their rooms, but even more surprising is that a third of infants between 6 months and 2 years have a TV in their bedroom! However, we’ve found college-aged Millennials are less reliant on cable and more in favor of streaming on their own schedules) (WSJ)

- DreamWorks Animation’s ‘Puss in Boots’ hits theaters this weekend (and we expect it will be the coolest cat at the box office, raking in the top ticket sales. But that’s not all for the “Shrek” spin-off; there’s also the “Puss in Boots” iStoryTime book app, which includes activities,…

 
 
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Millennial News Feed

Quote of the Day: 

Q: Imagine you just got home after trick-or-treating. What candy would you be most excited to eat?

A: “ALL OF IT! I may be 22, but I'm still allowed to act like a child once in a while!” –Male, 22, MN

Most Millennials don’t have a huge amount of disposable income to donate to charity, but they want to make a difference in the world—which is a big reason non-profits need to pay attention to them. For now, they prefer to give in smaller increments, but the size of the generation means that those micro-donations add up. They are also eager to have a chance to make a hands-on impact, so “more non-profits should consider how to get their Millennial supporters in the field.” (Huffington Post)

GIF-powered marketing is on the rise, and Netflix is taking it to the next level. Their new outdoor campaign in France is comprised entirely of GIF posters that will change depending on things like the weather and news events. A team will be creating custom GIFs from the shows and movies available on Netflix, which will then be broadcasted on the posters with an accompanying message. For example, if a team wins a big game, the GIF shown would be of a character celebrating, with a message about the victory. (Digiday)

It’s not news that college kids tend to drink heavily, but the reasons why they binge-drink might be more complicated than just wanting to party. One hypothesis is that today’s teens, who are growing up with high pressure to succeed and with less “unstructured leisure time” thanks to an extracurricular-packed schedules, just “don’t know how to relax.” Drinking provides a clear delineation between work and play, and gives them a coping mechanism for dealing with the free time and socializing that they just aren’t used to. (NYMag)

Modern moms and dads might be responsible for that steady feed of baby pictures on Facebook, and turn to online forums for baby-rearing support, but social media can also stress them out. A recent online survey reports that 60% of moms ages 18 to 34 (majority Millennials) say they wish they could cut back on platforms like Instagram and Facebook. Excessive marketing, annoying invites, and the pressure to present a perfect life are all reasons these younger moms wish they could unplug. (ABC News)

Chat apps have become mainstays of young consumers’ communication, which means that written messages are even more temporary than ever. But what if they wanted to keep those digital chats for posterity? Memeoirs makes physical books of WhatsApp, Facebook, and email conversations, which means anyone could “create a library" of their digital life. (The Next Web)

We give you a dose of Millennial insight on a daily basis, but every quarter, we zoom our lens out to look at some of the larger trends happening within the generation—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, an in-the-know guide to Millennials that synthesizes the major trends and stats we’ve seen over the last quarter of the year. (Ypulse)

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