Ypulse Essentials: 'Hunger Games' Posters, Redbox Pulling A Netflix?, Kids And TV Consumption

Every time ‘Hunger Games’ content hits the Web, the Internet goes into a frenzy (which happened overnight when promo posters of the film’s stars were released. Fans may have been critical of the movie’s casting originally, but we doubt they still feel this way, especially after seeing these actors totally transform into their favorite characters. Seriously, can it please be March already? In the meantime, Twilight fans will be even more excited for “Breaking Dawn Part 1” after seeing the latest clip. Luckily they only have to wait a few more weeks until the movie’s release!) (BuzzFeed) (Just Jared Jr)

- Redbox makes a bold move by increasing the price of its DVD rentals (effective next month. The cost of renting a DVD will only increase by 20 cents to $1.20 a day, but it’s the principle that’s bound to annoy consumers, especially after all the chaos lately with renting and streaming services — cough cough Netflix cough cough. Speaking of which, Redbox also plans to launch a streaming service by the end of the year but we wonder just how many streaming services consumers need…) (Yahoo) (Deadline)

- Millennials may be cutting the cord (but young kids sure aren’t with their parents providing cable TV. Almost half of five to eight-year-olds have TVs in their rooms, but even more surprising is that a third of infants between 6 months and 2 years have a TV in their bedroom! However, we’ve found college-aged Millennials are less reliant on cable and more in favor of streaming on their own schedules) (WSJ)

- DreamWorks Animation’s ‘Puss in Boots’ hits theaters this weekend (and we expect it will be the coolest cat at the box office, raking in the top ticket sales. But that’s not all for the “Shrek” spin-off; there’s also the “Puss in Boots” iStoryTime book app, which includes activities,…

 
 
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Millennial News Feed

Quote of the Day: “The tech items I received this past holiday season were a Blu-ray burner, artist's light box, and Lav microphone.” -Male, 25, TX

72% of Millennials turn to social media platforms for the latest news, and some publishers receive 50% of their referrals from Facebook. Vox Media is keeping up with this trend by creating social-only content for their seven verticals, and the tactic helped to increase their social reach up to 450% in 2014. Native-only and posts covering big events have yielded the most engagement for the digital media group. Although publishers are not yet receiving revenue from posting content designed for Facebook, Vox Media’s Global VP of Marketing predicts that in the future it could be a major revenue stream. (Digiday)

Hotels have already begun accommodating the needs of a new generation of travelers, and now cruise ships are looking to do the same. Millennials are reportedly more interested in cruises than other generations, with 53% saying they would like to go on a cruise within the next two years. This presents some opportunity, but cruise lines have some catching up to do, including providing faster Wi-Fi, shortening trips, and lowering costs. Some lines are attempting to “lure younger travelers looking for romance,” by chartering ships based on age groups, creating mingling opportunities for singles, and providing condoms, pregnancy tests, lubricants, and the morning-after pill. (Quartz)

For parents with refrigerators cluttered with their children’s artwork, Plum Print is providing a new solution. The startup allows parents to ship in their kid’s favorite masterpieces—from paintings to pottery—to be transformed into a custom photo book. Similar existing apps require parents to photograph and annotate doodles themselves, which has been too time consuming to take off on a large scale. Plum Print, started by a mom, has grown to have a large and loyal customer base by doing the work for parents, and 70% of their 2013 customers reordered the next year. (TechCrunch)

One Millennial model embracing her “imperfections” has started a social media movement. Tess Holliday is 5’5, size 22, tattooed, and the first model of her size and height to sign with a major modeling agency. Holliday was discovered by MiLk Model management on Instagram and has been named one of the top plus-size models in the world by Vogue Italia and Refinery 29. She celebrates her size and coined the hashtag #EffYourBeautyStandards “to encourage women to celebrate their bodies, no matter the shape.” The hashtag has taken off with young women online declaring their confidence and promoting body positivity. (BuzzFeed)

Snapchat has led the way in the departure from Facebook's “anything and everything to anyone” sharing practices, and there continues to be a growing demand for digital social experiences that are more private and less permanent. The app Xpire is gaining popularity among younger social media users by allowing the ephemeral sharing of “content that automatically self-destructs” on Twitter, Facebook, and Tumblr after a set amount of time. The app also offers features that help reduce one’s digital footprint, like in-depth word searches and tools that calculate the riskiness of a post. (Netted,TechCrunch)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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