Ypulse Essentials: 'Hunger Games' Guys, Toys 'R' Us Carries Kindle, High Speed Wifi Coming To A Campus Near You

Hunger Games GuysWe may have drooled over this photo (of the guys of “The Hunger Games.” What do you think of Liam Hemsworth and Josh Hutcherson as Gale and Peeta? And why do we have to wait so long for this movie?? Speaking of books we’re interested in seeing adapted to film, we hear “Will Gallows and the Snake Bellied Troll” is in the works with assistance from Elton John) (EW) (Deadline Hollywood)

- Toys ‘R’ Us stores are beginning to look more like electronics stores (as the chain adds the Kindle to its shelves just months after it started carrying iPads. Is this a sign of things to come?) (Kidscreen)

- Students won’t be the only beneficiaries (as universities add high speed wifi — as in, fast enough to download a high def movie in under a minute — to attract high-tech startups to campus areas. As far as streaming goes, Fox seems to want to slow things down. The network is planning to put shows behind a pay wall for eight days after airing for non-paying subscribers to sites like Hulu) (NY Times, reg required) (Ars Technica)

- Check out this viral video from the launch of Mattel’s (Fijit Friends this week. The toys are designed for girls ages six and up and come with interactive technology so the characters can react to signals programmed in mobile apps, webisodes, and even TV commercials. Oh yeah, and they can dance! Speaking of cool dance videos, check out the latest from Ok Go, which viewers can customize with their own message) (YouTube) (Billboard)

- Hearst is debuting its first (tablet-only publication, “Cosmo For Guys” — scroll down a bit for the story… While guys may not want to admit to reading Cosmo, many do to get the female perspective. The magazine app will provide just that, with the anonymity of reading on a tablet instead of having to buy a Cosmo-branded magazine at a…

 
 
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Millennial News Feed

Quote of the Day: “It's cheaper and more fun to make my own Halloween costume. Also that way my costume will be different from everyone else's.” –Male, 17, PA

In stories of cyberbullying, Formspring gained a reputation for being an epicenter for negativity and hurtful anonymous comments between teens. The platform shut down last year thanks to that toxic history, but in its wake new site Sping.me wants to be “the friendliest social network,” joining the fight for positivity in social media. Like Formspring, Spring allows Q&A discussions and chats, but the site wants those chats to facilitate making friends. Spring’s slightly older userbase (an average age of 24) is one factor they hope will keep the environment relatively gossip and troll-free. (TechCrunch)

In our most recent Ypulse Quarterly trend report, we talked about Chasing Neverland, a trend of Millennials wanting to recapture the carefree feeling of their childhood. One example? The pre-work dance parties that have become popular in New York, LA, San Francisco and Atlanta. Daybreaker, the company throwing these energetic events, emphasizes health and wellness, and says the parties are all about having a unique, fun, in-person experience. According to one organizer, “There’s an outcropping of excitement for interactivity and real community experiences. Millennials—they’re tired of online.” (Mashable)

Millennials are getting serious about saving. According to a new study, the number of young workers enrolling in 401(k) plans increased 55% in the first half of 2014. A major factor behind the increase is the “sheer number of Millennials entering the workforce.” Today they make up 25% of workers, and by 2020 that number is estimate to climb to 50%. (Time)

The rumored anonymous Facebook app is here: Rooms is a mobile network that aims to bring people together based on mutual interests instead of mutual social connections. Users can create a room around any topic, from bee keeping to World of Warcraft, and other people can join those rooms using any username they choose. Room accounts are not connected to Facebook accounts, and the app is based off of the idea of online forums more than recent iterations of social networking. (Fast Company)

Archie, Betty and Veronica are coming to TV: Fox is developing a “subversive take” on the iconic comic series. The show,Riverdale, will reportedly be a combination of the small-town teen sagas of Dawson’s Creek and the weird, mysterious happenings of Twin Peaks. The plot will focus on the darker elements lurking under the “wholesome façade” of the town, and other characters from the Archie franchise will be involved—Josie and the Pussycats will reportedly play a “big role.” (SlashfilmUproxx)

Did you know that Ypulse tracks social media trends in our biweekly surveys? We found that Vine, Twitter, and YouTube have seen steady growth since November 2013, gaining 9%, 10%, and 13% more Millennial users, respectively. Our Silver and Gold tier subscribers explore helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

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