Ypulse Essentials: Household Spending On Streaming, Halloween Highlights, National Princess Week

Netflix BufferingDVD sales continue to tank (while household spending on streaming video services, such as Netflix, and DVD rentals from Kiosks, such as Redbox, continues to rise. Much of this trend is driven by Millennials who are less concerned with owning media and care more about having access to media…which is why we disagree that sales of Blu-ray will eventually take off. Speaking of digital movie trends, MTV’s NextMovie is adding MovieTracker which measures buzz about films on social media. The twist is that it not only tracks movies currently at the box office, but also those in development. Right now, “Hunger Games” is topping the list, so we think the measurement must be pretty accurate!) (Yahoo!) (MediaPost)

- Halloween may be over, but it’s still going over on Facebook (as parents post pics of their kids dressed in costume and friends and strangers share them around the Internet. We weren’t surprised — though we were a little disappointed — that nearly half of those who dressed up wore store-bought costumes rather than creatively crafting their own. It’s not just kids that dress up; Halloween is huge on college campuses. So much so that students turn it into a multi-day event) (All Facebook) (Toluna, thanks to David at Scholastic for the link) (Gen Digital)

- We know a lot of tween and teen girls have already bought Justin Bieber’s (“Under the Mistletoe” album which came out today, but they may have also set aside a few dollars for charity. The Biebs announced today that he’s donating a portion of the sales of the album to a selection of charities he selected for their dedication to youth, education, and music, and he’s asking fans to give a little of their own money to the causes to give those less fortunate a happy holiday) (MTV)

- Disney and Target are teaming up to celebrate the…

 
 
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Millennial News Feed

Quote of the Day: “My dream for the future is to become an entrepreneur so I can become my own boss. I also want to become successful to help other people who are in need.” – Female, 23, CA

Seven years after the release of Harry Potter and the Deathly HallowsHarry Potter is the best-selling book series in history; but it also shaped a generation of children who read it. Millennials—known for their technology reliance—fell in love with these books “about love conquering hate,” waited for their release, grew up with the characters, and found within the books a unifying culture that has lasted far beyond the publishing of the last book. As we’ve said previously, the optimistic story about a unique, special boy destined for great things resonated with Millennials in a time when they too believed they were special and had great expectations for their futures. (BoingBoing)

Millennials are not rushing to tee off, and golf is “suffering from a generation gap.” Over the last five years, participation in the sport has fallen steadily, and the participation rates of 18-34-year-olds dropped 13% from 2009 to 2013, while their rates in other sports has risen significantly. The slow rate of games, the expense, and likely the pretense surrounding golf, could all be contributing to the gap. (WSJ)

An anonymous, adult, toy reviewer is one of YouTube’s biggest stars. DisneyCollectorBR posts videos of toy “unboxings,” watched by millions. Her most watched video is an unwrapping of “egg surprise” trinkets to show what is inside—it has over 90 million views. Apparently, the simple videos of a toy being opened and played with by adult hands are “entrancing” kids, who watch one after another. There is close to no information about the person behind the account online. (BuzzFeed)

Millennial parents continue to be given tools that facilitate their kids’ hyper-monitered childhoods. MamaBear is an “all-in-one worry-free” parenting/monitoring app that recently raised $1.4 million. Through the app, parents can be alerted to where children are, what they’re saying on social media, what photos they’re being tagged in, and even monitors when teen users are speeding. (TechCrunch)

The obesity epidemic has been blamed on many things, from fast food to technology replacing outside play. But one result of the health problem could also be making it tough to conquer: a lot of children who are obese or overweight don’t know it. A recent study found that 76% of kids ages 8-15 who are designated by the CDC as overweight thought they were “about right.” Boys and children from poorer families were more likely to “misperceive” their weight. (NPR)

Quote of the Day: “I unplugged from Facebook and it was one of the best decisions I have ever made. It is such a time suck. I have other online sites that I can browse to relieve stress or take a break from work without having to see what some random kid in high school is eating for breakfast.” —Female, 23, PA

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