Ypulse Essentials: Household Spending On Streaming, Halloween Highlights, National Princess Week

Netflix BufferingDVD sales continue to tank (while household spending on streaming video services, such as Netflix, and DVD rentals from Kiosks, such as Redbox, continues to rise. Much of this trend is driven by Millennials who are less concerned with owning media and care more about having access to media…which is why we disagree that sales of Blu-ray will eventually take off. Speaking of digital movie trends, MTV’s NextMovie is adding MovieTracker which measures buzz about films on social media. The twist is that it not only tracks movies currently at the box office, but also those in development. Right now, “Hunger Games” is topping the list, so we think the measurement must be pretty accurate!) (Yahoo!) (MediaPost)

- Halloween may be over, but it’s still going over on Facebook (as parents post pics of their kids dressed in costume and friends and strangers share them around the Internet. We weren’t surprised — though we were a little disappointed — that nearly half of those who dressed up wore store-bought costumes rather than creatively crafting their own. It’s not just kids that dress up; Halloween is huge on college campuses. So much so that students turn it into a multi-day event) (All Facebook) (Toluna, thanks to David at Scholastic for the link) (Gen Digital)

- We know a lot of tween and teen girls have already bought Justin Bieber’s (“Under the Mistletoe” album which came out today, but they may have also set aside a few dollars for charity. The Biebs announced today that he’s donating a portion of the sales of the album to a selection of charities he selected for their dedication to youth, education, and music, and he’s asking fans to give a little of their own money to the causes to give those less fortunate a happy holiday) (MTV)

- Disney and Target are teaming up to celebrate the…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “I haven’t had children yet because I need to finish school first.” –Female, 30, IL

Yesterday, Microsoft bought the company behind the wildly popular game Minecraft, and in doing so they’ve acquired a “multigenerational success story” and could be regaining some cool cred with younger consumers. It turns out, parents love the game, and many young Millennials and post-Millennials have embraced exploring the digital Minecraft world, hacking, building, and collaborating in the lo-fi game. (The Verge)

Yesterday, Microsoft bought the company behind the wildly popular game Minecraft, and in doing so they’ve acquired a “multigenerational success story” and could be regaining some cool cred with younger consumers. It turns out, parents love the game, and many young Millennials and post-Millennials have embraced exploring the digital Minecraft world, hacking, building, and collaborating in the lo-fi game. (The Verge)

When we asked Millennials if they would download another photo sharing app, only 17% of 18-24-year-olds said yes. Of course, if the right app caught on, they’d likely jump onboard to keep up with friends—but the truth is, it is getting harder to get consumers to try new apps. While people are spending more time on the apps they already have, especially music, fitness, and social networking apps, 65.5% in the U.S. say they aren’t downloading any in an average month. (Quartz)

Boomers grew up with protest songs as an intrinsic part of their musical culture, and sometimes like to criticize Millennials for their lack of similar tunes. But EMA’s self-released new track “False Flag” could quiet those complaints. The song talks about the experience of a generation “growing up in the shadow of 9/11,” and how that cultural turning point changed, and maybe stole, her generation’s future. (Flavorwire)

Apple’s iPhone 6 is of course the big smartphone news of the week, but while that announcement has taken over headlines, other brands are quietly innovating in the category to appeal to more niche mobile users. Panasonic has returned to the phone market, with the launch of a “connected camera,” a smartphone camera hybrid that is meant to appeal to those who are more interested in the quality of the photos they are shooting on the go than the phone features they can boast. (Engadget)

In 2013, the birth rate among women 20-24-years-old was at a record low, and it continued to decline for those 25-29-years-old. These low rates could be “here to stay,” and that might be a good thing for both Millennial moms and their kids. Working women are gaining more salary and experience with every year they delay motherhood, and their future children could have greater opportunities and even a higher lifetime income. (Bloomberg)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies