Ypulse Essentials: 'Hold It Against Me' Product Placements, Disney Casts 'Madison High', 'Hunger Games' Fan Trailers

Hold It Against Me‘Hold It Against Me’ (turned out to be as much product-placement vehicle as music video, featuring close-ups of brands including Britney Spears’s fragrance, Radiance, Make Up For Ever, PlentyOfFish.com, and Sony. Spears’s manager says the video is her “Ray Of Light.” In other Madonna copycats, ahem, comparisons, Lady Gaga has the fastest selling single ever on iTunes with “Born This Way”) (Entertainment Weekly) (MTV) (Mashable)

- Disney’s ‘Madison High’ (unites Ms. Darbus — of “High School Musical” — with a new cast of characters and original songs. In other TV news, Fox will debut “Mobbed,” in which flash mobs surprise unsuspecting people on hidden camera) (Hollywood Reporter)

- ‘Hunger Games’ fans (are so eager for the movie that they’ve been flooding YouTube with homemade trailers. In other YA novel-to-movie news, Paramount is developing “Forgotten” as a vehicle for Oscar-nominated Hailee Steinfeld) (GalleyCat) (JustJared)

- Could you be VP of Pop Culture? (President of Pop Culture Ashton Kutcher — according to chips brand Popchips — is seeking a second. Salon makes their suggestions for his cabinet members) (Mediabistro, reg required)

- ‘Jersey Shore’ cast members (never want to miss a party, but it’ll cost you to get them to attend yours) (Mediabistro, reg required)

- British families (are more likely to watch TV together than to eat dinner together. In other news from across the pond, kids from lower-income families are more likely to play outside than kids from wealthier families) (Kidscreen) (Globe & Mail)

- The Billboard Music Awards (will return to TV in May, likely hoping for the same success The Grammy’s had in drawing young viewers) (Yahoo)

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