Ypulse Essentials: 'Guitar Hero' Unplugged, Pets Get Kids Moving, Cookie Jar Goes Primetime

Guitar HeroFallen (Guitar) Hero (Activision pulls the plug on its “Guitar Hero” franchise, canceling the release of the sixth edition of the game. PSFK, via the Guardian, offers theories for why the billion-dollar franchise failed: selling out and lack of innovation. Also on the chopping block are DJ Hero and True Crime: Hong Kong. So, um, anyone up for a jam session on Rock Band?)  (Mashable) (PSFK) (Ars Technica)

- Kids who have a dog get more exercise than those who don’t. Perhaps the White House’s “Let’s Move” campaign to combat childhood obesity — which is now a year old — should consider building in a pet component) (TruthDive) (Ad Age, reg required)

- Cookie Jar Entertainment (goes primetime, announcing a slate of projects in development for tweens, teens, and young adults) (Hollywood Reporter)

- College students aren’t being challenged academically and are falling behind their peers in other countries. For when Gen Yers graduate and enter the workplace, Diversity Inc. dissolves a few myths about what they want as employees. Hint, yes, money matters!) (Salon)

- Target will have an exclusive (deluxe edition of Lady Gaga’s new album, Born This Way, out May 23. Those who pre-order get an immediate free download of the much anticipated title track) (Billboard)

- Nick Jr’s upcoming show ‘Olive the Ostrich’ (will be illustrated by UK students, thanks to a partnership with The Princes Foundation for Children & the Arts. In other “by kids, for kids” news, USA Today profiles a successful teen author whose self-published books are racing up the charts. Perhaps more publishers should consider crowdsourcing) (Kidscreen)

- Single for Valentine’s Day? (new app, Heartbroker, taps the power of your Facebook friends to find you the perfect match) (Social Times)

 
 
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Millennial News Feed

Quote of the Day: “I put off/dread calling people in general. Everything should be done online by this time!” –Female, 30, FL 

In a continued effort to draw back the teen consumers they’ve lost, Abercrombie & Fitch’s logo will “be dead” in U.S. stores by 2015. Globally, the Abercrombie and Hollister logos and names will still be used on designs, but will be phased out here where the brand knows it is no longer considered a status symbol. Abercrombie’s sales continue to fall, and the retailer is making efforts to appeal to a different youth mentality by removing references to “Ivy League heritage,” making the brand “totally accessible,” and toning down the club-like atmosphere in-store. (BuzzFeed)

Following heartbreaking stories of the death of toddlers forgotten by their parents in hot cars, automakers made claims that they would be working on new technology to help prevent the tragedies. But years later that technology has not been produced, so parents and teens are developing it instead. Independent entrepreneurs are working on a slew of solutions for baby on board tech that would stop hot-car deaths, including car seat sensors, smartphone apps, and low-tech solutions. Many are seeking backing on crowdfunding sites to make their products a reality. (Washington Post)

Ck one was an iconic ‘90s product, but the brand has kept up with the youth market in order to stay relevant with a new generation. The fragrance, celebrating its 20th anniversary this year, relies on social media platforms, including Snapchat andTumblr, to attract Millennials and stay engaged. When creating their latest TV ad, they invited all participating talent to take behind-the-scenes pictures, selfies, and video, which were then used to “seed” the new campaign on social. The Snapchat campaign has “seen more than 1 million views in just a month and a half.” (Mediapost)

Just a few years ago, Hollywood was incredulous that YouTube was anything more than a collection of amateur vloggers, and certainly most didn’t believe that it would change the traditional entertainment world. But now, YouTube has become a “Hollywood hit factory” for teen entertainment. Smaller companies that realized the platform’s potential early have grown massively, big studios are snapping up YouTube studios to get in on the action, and programming is in the midst of  “rapid consolidation.” Our social media trend tracker shows that as of March 2014, YouTube has become the number one platform teens use, with 89% telling us they use the video site compared to 80% who say they use Facebook. (Businessweek)

Earlier this summer, a report that fewer teens were interested in getting summer jobs than ever before had older generations rolling their eyes at the slacker youth who “don’t want to work.” But new research indicates that it might not just be that lazy kids these days want to spend their summers taking selfies: It could be that teen jobs don’t pay off the way they used to. Millennials with summer jobs don’t see the future wage increase that teens in the ‘70s and ‘80s did. (Vox

Every day we deliver Millennial insights to your inbox, but every quarter, we look at some of the larger trends happening within the generation—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, an in-the-know guide to Millennials that synthesizes the major trends and stats we’ve seen over the last quarter of the year. We take a close look at the "why behind the what" and provide in-action examples and supportive data, along with implications for you to take away. (Ypulse)

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