Ypulse Essentials: Guess's New Campaign Is Perfect For Pinterest, Teens React To 'The Hunger Games' Trailer, 'Pretty Little Liars' Sets Social Media Record

PinterestBrands are testing out ways to use Pinterest to drive engagement, and Guess (has just launched a clever contest asking users to create boards inspired by its new brightly hued denim line, with fashion bloggers serving as judges. It’s a great connection with the predominantly female Pinterest audience who already pin their favorite style finds. But not everything is perfect in Pinterest-land, as users complain about the “upgrades” to their profile pages. Didn’t Pinterest learn anything from the backlash of Facebook’s frequent changes?) (FMM) (TechCrunch)

- It’s T minus two days until ‘The Hunger Games,’ and if these teens are any indication (guys and girls alike will be flocking to theaters on Friday. If you’re a latecomer to the series and are quickly devouring the books before the film comes out, be warned, there are some side effects, such as “severely premature consideration of your Halloween costume.” While there are some movie tie-ins for teen fans — China Glaze nail polish and Hot Topic apparel, to name a few — there’s little for younger fans because brands are shying away from the movie until they’re sure the public will accept teen-on-teen violence) (YouTube) (Holley Maher) (Forbes)

- The season finale of ‘Pretty Little Liars’ earns the title (of most buzzed about regular-season TV show as the Millennial masses tuned in and tweeted about the unmasking of “A.” Speaking of Twitter, today marks the social net’s sixth birthday, and, my-oh-my how it’s grown, particularly among Millennials over the past year) (Mashable) (USAToday)

- We love that Betsey Johnson is putting a haute couture spin on the nail art trend (through its partnership with Sephora and OPI. We’re not sure what we want more, the nail decals, the polish strips, or the scented hot pink polish. In other fashion…

 
 
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Millennial News Feed

Quote of the Day: “I'm trying to save roughly $5,000 to buy a vehicle. It will take me another 6 months or so.” –Male, 16, NC

The year started with a report that teens are leaving Facebook, and it’s ending the same way. A report this week showed that 88% of 13-17-year-olds were using the network in 2014, a drop from 94% in 2013. We’ve looked at the reasons that teens just aren’t as interested in Facebook before, and Ypulse’s latest social media tracker survey actually showed that currently only 63% of 13-17-year-olds say they use Facebook. (Mashable)

Millennial tastes are shaping the future of fast food, and majorly impacting longstanding brands. But what chains are keeping them happy now? YouGov BrandIndex ranked the restaurant chains that 18-33-year-olds would consider going to again to gauge their current brand loyalty. Gourmet sandwich chain Jimmy John’s topped the list, with 83% saying they would return. Chipotle, Chick-fil-A, Whataburger, and Subway made up the rest of the top five, in that order. (Business Insider)

Video sharing competition is heating up. Former Hulu CEO Jason Kilar has launched Vessel, his new subscription video service, which has been predicted to be a YouTube competitor. To entice creators to post content, they’re being offered $50 for every thousand views in the first three days they are posted, ifthey are only posted on Vessel. After a “72-hour exclusive window” the content can be shared on other sites. Currently Vessel is only open to creators, and a consumer launch “is pending.” (StreamDaily)

Kids are often shielded from adult content, usually because it is deemed too violent. But in reality, their bright cartoons might feature more carnage than grown-up fare. A recent study looked at the biggest children’s and adult movie hits in the same year and found that “two thirds of the 45 highest grossing children’s animated films feature an onscreen death of a major character” compared to half of the top “non-kid” films. “Death and destruction” are just a regular part of your average animated classic. (NYMag)

‘Tis the season for gift swaps, including the sinister favorite White Elephant—also known as Yankee Swap and Nasty Christmas. Old Navy is featuring the game in their holiday Vine campaign. Each day a video reveals gifts, from a high-end trip to a pogo stick, that will be given out, and every person who re-Vines or likes the clips is entered to win. The brand has also tapped 12 popular Viners to create their own clips in which they steal a previously opened gift or stay with the gift of the day. (Old Navy)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold tier subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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