Ypulse Essentials: Google++++, Digital Abuse Grows, Obama Needs Millennials To Win In 2012

Google+Maybe it should be called Google++++ (considering the fledgling social network managed to post a whopping 1269% increase in traffic over the previous week. What drove the huge leap? The network is now open to everyone and no longer requires invites. With an estimated 43 million users, and 15 million U.S. visitors last week, it rocketed to the 8th most visited social networking website. Does Google+ now have the muscle to beat out Facebook? This group of industry insiders is still undecided, but clearly the argument that “no one’s there” — which matters greatly to Millennials — no longer holds water) (ReadWriteWeb) (PSFK)

- Three quarters of 14-24 year olds say that digital abuse is a serious problem (for people their age, and 56% have experienced such abuse, up from 50% in 2009, according to research from MTV and Associated Press. What’s more, 41% of young people in relationships have experienced digital dating abuse, most commonly with their boyfriend or girlfriend checking up on them multiple times a day online or on their cell phones. Speaking of MTV, on a lighter note, the O Music Awards are back for fall with voting starting today. Celebrating the best in digital music, fans can vote for the Digital Genius Award, Most Addictive Social Music Service, Best Music Forum, and more. Winners will be announced during a live stream on October 31) (AThinLine)

- Young voters may have a significant role (in the 2012 presidential election. A record number of 18-24 year olds turned out for the 2008 elections, and this time around, they’ll be voicing their concerns about youth unemployment, student debt, and more. One way in which Obama has won over Millennials is through his attention to the issue of bullying, which even impressed Lady Gaga. Hollywood connections were influential for Obama…

 
 
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Millennial News Feed

Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would save most of it, donate some of it. And I'd buy my dad a boat, because I promised I'd buy him one if I was ever a millionaire.” –Female, 15, WA

This week, celebrity Photoshopping was debated online when fans criticized Beyoncé for posting an Instagram picture that looked altered to make her look slimmer. The star (and others) have been accused of using Photoshop or other image-fixing apps on social media photos before, a practice that many feel contributes to young female fans’ body issues, and does not align with the imperfection embracing and authenticity that so many young consumers expect. (BuzzFeed)

The Cartoon Network has launched an anti-bullying campaign called “I Speak Up” to encourage kids who have been bullied to reach out to trusted adults. Viewers are being encouraged to submit videos (with the permission of their parent or guardian) to share the anti-bullying message, and some of those videos will be featured in the campaign online and on TV. Visitors to the Speak Up website can also take a pledge to stop bullying, and earn special badges while playing Cartoon Network games. (PR Newser)

Young consumers are screen multitaskers, and second screen use while watching TV is a norm—but it’s not always clear to brands how they should engage in that behavior, and just throwing a hashtag on the screen isn’t going to cut it. Now Twitter says that studios and networks that live-tweet their popular programming (post and respond to viewers while the show is happening) can “dramatically boost followers and Twitter mentions” and even bump up TV ratings. (Recode)

YouTube is coming to the big screen. The digital comedy duo who create SMOSH, a channel with 30 million subscribers, has created a movie that will be distributed by Lionsgate. The movie is being described as a “Bill & Ted’s Excellent Adventurefor 2014” and will star a slew of other YouTube stars. The news is another example of traditional media embracing YouTube to entice young consumers, and the mainstreaming of the site’s stars. (Fast Company)

New research has found that across all grade levels and subjects, girls get better grades than male students—around the globe. The results have caused some to wonder if schools are “set up to favor the way girls learn and trip up boys.” Male students might be less able to self-discipline themselves, a key ingredient to doing well in classes, which means that the way education is structured plays into their weaknesses. (The Atlantic

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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