Ypulse Essentials: 'Fantastic Mr. Fox', Generation Gap Shrinks, Healthy Kid Act

Wes Anderson’s ‘Fantastic Mr. Fox’ (starts racking up positive buzz as a hip, yet accessible kids’ book adaptation.  Also, for list lovers, New York Magazine takes a look back at the Roald Dahl cinematic canon. How did I not know there was a BFG movie? And USA Today gets an early start on the “New Moon” chatter) (Salone, day pass, required) (Slate)

-  Humor, good music and value (are the keys to winning over Gen Y in an attention economy, explains our own Dan Coates with the latest data out of Ypulse Research. Plus “Happy Whateveryouwannukah” and other cheeky nondenominational greetings featured in Gap holiday ads offend Christian group AFA into calling for a boycott. Bah humbug?) (MediaPost, reg. required) (Brandweek)

- The Family GPS (a new Nickelodeon Research study delivers the warm fuzzies, linking the shrinking gap between generations to technology and changes in cultural attitudes. Also Gen X discontent at work intensifies, as does the hint of resentment towards Y’ers) (Cynopsis: Kids!) (New Jesey Business News)

- Taylor Swift touch (the teen country singer boosted ratings on both the CMAs, where she uninterruptedly picked up the Entertainer of the Year, and last week’s SNL. Also Variety reports ABC is close to giving a pilot order to a modern version of “Charlie’s Angels”) (Ad Age, reg. required)

- Tyler Durden added you as a friend (a micro-site launched for the 10th anniversary of ‘Fight Club’ uses Facebook Connect to create a customized mashup of your profile and scenes from the movie. Pretty cool. Also Warner Music replaces pulled music videos on YouTube... but with extensive branding) (TechCrunch)

- ‘Healthy Kid Act’ (the introduction of a bill that would give broad authority to federal agencies over kid-targeted food ads unsurprisingly raises concerns in the advertising, snack food and televisions industries. Also an interview with Ann Woloson, executive director of Maine-based Prescription Policy Choices on drug companies and predatory marketing towards teens. Plus progress stalls on anti-smoking efforts with partial blame going to youth-targeted films that feature smoking) (Wall Street Journal, reg. required)  (Boston University) (US News and World Report)

- Bebo cuts (more than half of its U.K. staff and freezes original commissions. Meanwhile Habbo extends its partnership with Freemantle Media to bring American Idol franchise to the Latin American market) (Variety) (Virtual Worlds News)