Ypulse Essentials: Facebook's Like Button Turns 1, Game Advertising To Kids, American Apparel Finds Investors

The Facebook ‘Like’ button (is a year old today, and in honor of it’s birthday, Facebook released some stats about its success, including that more than 2.5 million websites integrate with the social net via the like button. There’s much debate how much a Facebook “like” is worth to a brand, and here’s a discussion about how much boost a brand can expect from social games. Btw, did we mention you can like Ypulse on Facebook?) (Inside Facebook) (SocialTimes)

- Games and apps can be advertising (but kids can’t tell, so are cereal and junk food marketers going against their pledge not to market unhealthy offerings to children?) (New York Times, reg required)

- Dov Charney and American Apparel (live to see another retail day, securing investments from a few generous Canadians who accept he’s “an eccentric.” That’s putting it mildly! We still encourage you to check out these less sketchy retail alternatives) (Gawker)

- Party in the elevator! (Fanta took over an elevator at University of Wisconsin during finals week and turned the ride into a rave. Can we please get one of these in our building? (Mediabistro)

- It turns out Android phones (have also been tracking their owners’ whereabouts. But not all tracking is bad — check out this video about an iPhone app that uses a GPS tracker to let you draw on your city. We’ll be drawing all over New York this weekend!) (Wall Street Journal, reg required) (HelloEvoque on YouTube)

- A few stars ran afoul of the law this week (including Rupert Grint who might have been caught taking a bong hit, and Snoop Dogg for his Four Loko-esque candy-flavored malt liquor energy drinks) (New York Magazine) (CNN)