Ypulse Essentials: Facebook + Spotify = Awesome, Amazon Goes Gaga (Again), Chegg Enters The Deals Game

Facebook SpotifyWhile Mark Zuckerberg says it will eventually (make sense to explore allowing children under age 13 to join Facebook, it’s not a priority at the company. Music, on the other hand, seems to be quite important. Facebook and Spotify are partnering on a deal that will integrate the music service into the Facebook platform and is rumored to allow friends to listen to music simultaneously through the social net. The service will only be accessible to users in countries where Spotify is already up and running, which means American users will have to wait, but hopefully not for too long) (Consumerist) (Forbes)

- “This time we’re ready” (is the self deprecating way Amazon is relaunching its offer of Lady Gaga’s “Born This Way” for a mere $.99. It’s crossing its fingers that this time its servers don’t melt — though by now most little monsters will probably have already gotten their copy of the album, so the demand should be somewhat subdued) (FastCompany)

- Disney has withdrawn its application (for trademark of “SEAL Team Six,” deferring to the U.S. Navy, which will own the rights…and could license the name to the highest bidder. That makes us a bit nervous. Speaking of the Navy, the Naval ROTC is back on Yale’s campus after 40 years, originally banned in protest of the Vietnam War and more recently because of the Navy’s position toward women and gays in the military) (Yahoo) (NY Times, reg required)

- Chegg, the textbook rental company, is launching (a daily deals offering and new marketing opportunities that will connect brands with its college student user base) (Ad Age, reg required)

- Google finally announced it’s rumored (Google Wallet service, an NFC [or near-field communications] payment service. Was the move timed to steal some of the thunder from Jack Dorsey’s Square payment…

 
 
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Millennial News Feed

Quote of the Day: “I'm trying to save roughly $5,000 to buy a vehicle. It will take me another 6 months or so.” –Male, 16, NC

The year started with a report that teens are leaving Facebook, and it’s ending the same way. A report this week showed that 88% of 13-17-year-olds were using the network in 2014, a drop from 94% in 2013. We’ve looked at the reasons that teens just aren’t as interested in Facebook before, and Ypulse’s latest social media tracker survey actually showed that currently only 63% of 13-17-year-olds say they use Facebook. (Mashable)

Millennial tastes are shaping the future of fast food, and majorly impacting longstanding brands. But what chains are keeping them happy now? YouGov BrandIndex ranked the restaurant chains that 18-33-year-olds would consider going to again to gauge their current brand loyalty. Gourmet sandwich chain Jimmy John’s topped the list, with 83% saying they would return. Chipotle, Chick-fil-A, Whataburger, and Subway made up the rest of the top five, in that order. (Business Insider)

Video sharing competition is heating up. Former Hulu CEO Jason Kilar has launched Vessel, his new subscription video service, which has been predicted to be a YouTube competitor. To entice creators to post content, they’re being offered $50 for every thousand views in the first three days they are posted, ifthey are only posted on Vessel. After a “72-hour exclusive window” the content can be shared on other sites. Currently Vessel is only open to creators, and a consumer launch “is pending.” (StreamDaily)

Kids are often shielded from adult content, usually because it is deemed too violent. But in reality, their bright cartoons might feature more carnage than grown-up fare. A recent study looked at the biggest children’s and adult movie hits in the same year and found that “two thirds of the 45 highest grossing children’s animated films feature an onscreen death of a major character” compared to half of the top “non-kid” films. “Death and destruction” are just a regular part of your average animated classic. (NYMag)

‘Tis the season for gift swaps, including the sinister favorite White Elephant—also known as Yankee Swap and Nasty Christmas. Old Navy is featuring the game in their holiday Vine campaign. Each day a video reveals gifts, from a high-end trip to a pogo stick, that will be given out, and every person who re-Vines or likes the clips is entered to win. The brand has also tapped 12 popular Viners to create their own clips in which they steal a previously opened gift or stay with the gift of the day. (Old Navy)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold tier subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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