Ypulse Essentials: Facebook Returns To Its University Roots, 'Bully' Will Be Unrated, 'Harry Potter' Goes Digital

Facebook gets back to its roots — students — with its latest feature (called “Groups for Schools.” The feature allows university students to create groups that are only visible to students with official university email addresses. So intramural sports clubs at one university aren’t visible to students at other universities) (ZDNet)

- Unable to change the rating for the film ‘Bully’ (from R to PG-13, the Weinstein Company has decided to release it without a rating. That may make a few theaters reluctant to show it, but at least the teens and tweens the film was made for will be able to see it) (Yahoo!)

- The ‘Harry Potter’ books are finally available in electronic format (via the Pottermore site, with a 10% discount through March 30. While JK Rowling had said she would never allow the books to be published electronically, we think the move will make many of her fans happy that they can carry around their favorite series on their tablets and e-readers) (Publishers Weekly)

- As children are increasingly interested in cooking and the culture of food (marketers are making grown-up food brands more kid-friendly, and they’re seeing a big appetite for it! Food Network Magazine is releasing a kid’s version in September, which celebrates cooking as a family-focused activity, features chefs preparing meals with their kids, and more) (AdWeek)

- There’s been countless TV shows about the fashion industry, many of which seek to boost business (but some the latest reality programs — including “Fashion Star,” “American Idol,” and “Que Viva: The Chosen” — are engaging viewers in even bigger ways by selling the clothes seen on the small screen) (FMM)

- Millennials are redefining and remixing industries and society (including gender roles, which has older feminists a little worried about whether Millennial women will be willing to carry the torch of the women’s movement they worked so hard to establish) (NJ Star Ledger)

- While the point of mobile gaming is that users can play anywhere they go (they’re actually playing at home most often, specifically in bed. But considering that many Millennials sleep with their phones next to them, it makes sense they play games — Angry Birds anyone? — as they’re falling asleep. In other gaming news, Disney’s new Facebook game, Animal Kingdom Explorers, brings the animal and wildlife from its theme park to the virtual world!) (GigaOm) (THR)

- There’s still time to submit your youth marketing case study for the third annual GennY Award! (The award recognizes best practices of those who have applied new and innovative techniques to connecting and communicating with youth. Have you put a new twist on traditional advertising, gone grassroots or guerilla, sparked social interest with Pinterest, or made the most of mobile marketing? We want to hear about how your company or brand has developed a unique program to target youth and Millennials. The deadline is March 31)