Ypulse Essentials: Facebook Phone & Kindle Fire Models, Spotify Loses Labels, Toy Of The Year

Facebook PhoneCodenamed ‘Buffy,’ the fabled Facebook phone (is going to be a reality in a year or so, and like its vampire-slayer namesake, it’s out to slay the smartphone competition. The phone will be manufactured by HTC and reportedly will run an Android platform. But will anyone care to have a Facebook phone over a phone with a Facebook app? Some of us still remember how things went when another media company — ahem, ESPN — tried to enter the cell phone market. In other news of tech to come, Amazon will debut new models of the Kindle Fire with larger screens in 2012. Amazon clearly wants to take a bite out of the mainstream tablet market, taking on Samsung and perhaps even Apple) (AllThingsD) (ShelfAwareness)

- Spotify is losing labels (because the music industry isn’t happy with the money it’s making from the service and fears that streaming is cannibalizing sales. But, now that listeners have had a taste of streaming just about any artist they want, we don’t think they’re going to run right back to the record store — digital or brick-and-mortar — to get the music they want; they’ll continue to find it online, one way or another) (AV Club)

- The Toy Industry Association has announced the finalists (for Toy Of The Year. The lists for best boy toy, girl toy, educational toy, and game are packed with cool items — and great gift ideas, obviously — but there’s one item that’s missing. The iPad. Say what you will, that’s one “toy” kids can’t keep their hands off of) (Kidscreen)

- Netflix is making its ‘Just For Kids’ section (available from the Wii console with just one click. We think it’s a smart move since the Wii is particularly popular with young families) (SacBee)

- With all the Black Friday ads clogging the airwaves lately, it’s hard to break through the clutter, but Macy’s ad with…

 
 
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Millennial News Feed

Quote of the Day: “I wish I could cut out filling out timesheets for work. It's ridiculous, it takes up an insane amount of time, and it is almost entirely irrelevant to my job, which is not hourly.” –Female, 29, PA

The App Store seems to be flooded with weight loss apps for adults, but what about kids? Since the obesity epidemic a continued concern for young consumers, it’s an area that is beginning to be explored, and Kurbo Health has created the first ever diet-focused app for 8-18-year-olds. Although some are wondering if weight loss apps for children are appropriate, Kurbo insists they focus on making healthy choices and incorporating physical activity into everyday life rather than regimented calorie counting. Using a traffic light-esque system where healthy foods are labeled “green” and processed junk food is labeled “red,” the app says they have an 85% success rate in lowering a child’s BMI. (The Daily Dot)

Over the past decade we have seen the meaning of  “celebrity” morph and fracture. What was once based on winning prestigious awards is now influenced by factors like online follower counts. So what does it mean to be famous in 2014? Several successful young musicians weigh in on playing the fame game in a time when music sales are lower than ever. Their responses include reflections on recognition, invasions of privacy, getting paid to go to parties, and promoting your own identity to make it big. (BuzzFeed)

The next generation is being exposed to more mobile devices at younger and younger ages, and entertainment brands are evolving to keep up, with good reason: a new study has found that the number of kids using tablets in the U.S. has more than doubled since 2012, rising from 13% to 31% among kids 4-14-years-old. The report also found that kids’ usage of smartphones and tablets trumps all other consumer electronics, and 35% of parents said that their child uses a smartphone, another giant leap from 21% in 2012. (Kidscreen

Facebook was not too long ago considered a social media marketing must, but agencies say the site may be on its way out when it comes to brand publishing, thanks in part to reduced consumer reach. Brands are reportedly pulling away from Facebook in “dramatic numbers,” instead using alternate social media outlets and their own microsites—like the EA sports Madden Giferator we recently covered—where they can control efforts and collect their own data. (Adweek)

The work ethic of Millennials is often compared to Boomers’ and (sometimes unfairly) criticized, but according to recent research, by 2020 Millennials will make up around 50% of the workforce, so figuring out what makes the next generation of employees happy in the workplace is becoming increasingly important. Mentorship programs, time flexibility, structure transparency, and social good are all features that help bring successful Millennial candidates in the door and keep them there. (Mashable)

Our daily insights article, available to Silver and Gold tier subscribers, illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." (Ypulse)

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