Ypulse Essentials: Facebook Phone & Kindle Fire Models, Spotify Loses Labels, Toy Of The Year

Facebook PhoneCodenamed ‘Buffy,’ the fabled Facebook phone (is going to be a reality in a year or so, and like its vampire-slayer namesake, it’s out to slay the smartphone competition. The phone will be manufactured by HTC and reportedly will run an Android platform. But will anyone care to have a Facebook phone over a phone with a Facebook app? Some of us still remember how things went when another media company — ahem, ESPN — tried to enter the cell phone market. In other news of tech to come, Amazon will debut new models of the Kindle Fire with larger screens in 2012. Amazon clearly wants to take a bite out of the mainstream tablet market, taking on Samsung and perhaps even Apple) (AllThingsD) (ShelfAwareness)

- Spotify is losing labels (because the music industry isn’t happy with the money it’s making from the service and fears that streaming is cannibalizing sales. But, now that listeners have had a taste of streaming just about any artist they want, we don’t think they’re going to run right back to the record store — digital or brick-and-mortar — to get the music they want; they’ll continue to find it online, one way or another) (AV Club)

- The Toy Industry Association has announced the finalists (for Toy Of The Year. The lists for best boy toy, girl toy, educational toy, and game are packed with cool items — and great gift ideas, obviously — but there’s one item that’s missing. The iPad. Say what you will, that’s one “toy” kids can’t keep their hands off of) (Kidscreen)

- Netflix is making its ‘Just For Kids’ section (available from the Wii console with just one click. We think it’s a smart move since the Wii is particularly popular with young families) (SacBee)

- With all the Black Friday ads clogging the airwaves lately, it’s hard to break through the clutter, but Macy’s ad with…

 
 
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Millennial News Feed

“I won’t buy an already-made costume to dress up in for Halloween because I prefer using my creativity to come up with an uncommon or personalized costume to wearing a mass-produced costume that won't be unique to me.” –Male, 24, CA

One entrepreneur has a big idea to change charity fundraising as we know it—and she’s only 10-years-old. Vivienne Harr started a lemonade stand for charity in 2012 that has turned into Make A Stand lemonade, a family company that donates 5% of each sale. Now, the Harrs are launching StandApp, a mobile platform for donating to and starting crowdfunded social good projects. Twitter’s founders have invested in the app, which tells users they can “make a stand and change the world in 3 steps and 30 seconds.” (Fast Company)

Vice media has established themselves as creators of online content that speaks to young consumers, and now they will launch a global, 24 hour TV network for their Millennial audience. The brand’s Vice News has gotten a reputation for tackling some of the biggest international stories before much more established news organizations, and CEO Shane Smith warned traditional media outlets that as the generation ages up, they will become obsolete, and sites like Vice and BuzzFeed are “the changing of the guard.” (The IndependentThe Drum)

Posting calories counts on menus isn’t necessarily making consumers choose healthier options, but a new study has found that if told what they would have to do to burn off those calories, teens are less likely to buy higher calorie or sugary drinks. When signs were posted in stores telling buyers things like, “Did you know that working off a bottle of soda or fruit juice takes about 5 miles of walking,” 40% of 12-18-year-olds who saw them said they changed their drink choice as a result. Even after the signs were removed these teens continued to make healthier choices. (Washington Post)

Italian clothing label Brandy Melville has reportedly become “one of the fastest growing popular brands among American teens,” but the company is not interested in selling to everyone: they sell most items only in size small. Abercrombie & Fitch has famously lost ground with young consumers thanks to their similarly exclusionary practices, and some teens are expressing their dissatisfaction on Melville’s Instagram, where they are asking for sizes that “fit all.” (Tech Times)

Many Millennials don’t trust banks (or any other large institutions) but it could be that financial organizations are missing a big opportunity with the generation. Adweek’s recent study found that 18-24-year-olds are more likely than other consumers to say they would trust a financial institution more if they provided helpful, unbiased content. But only 20% of respondents felt that these institutions are currently posting interesting articles. (Adweek)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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