Ypulse Essentials: 'Eclipse' Leaks, LG Launches Text Ed, Clifford Be Big

Does the leaked ‘Eclipse’ script matter? (Nikke Finke of Deadline Hollywood answers “of course not” for all the reasons you’d expect. Plus more complaints from the subjects of the “Pregnancy Pact” film) (UPI)

- ‘Stop Me From Spending’ (Youth Media International and Context Optional debut a Facebook app that takes the social approach to promoting fiscal responsibility)

- Downloading in diapers (not so far off from reality with a study from NPD Group finding kids 6 and under are already downloading content with the help of a parent. Also a viral panic around a disturbing trend of kids posting videos on the web of strangling themselves)

- ‘Youth in Revolt’ (reviews are out and the word is “meh.” Plus Pop Candy recommends “1001 Children’s Books You Must Read Before You Grow Up” as a resource for parents, teachers and librarians) (USA Today)

- ‘The Lounge’s 10 Principles For Marketing To Students’ (drops some good, if not common sense, advice for campus marketers)

- LG launches Text Ed (builds on the “Give It A Ponder” series with a multi-platform program to address issues of safe and responsible mobile phone use for teens. Meanwhile this might be a hoax, but CNET reports that Apple has approved a “Nude It” app that lets you see friends naked. Sounds like non-consensual sexting. Not cool)

- Gen Y job satisfaction (takes an even harder nosedive than the dropping national average) (College Recruiter)

- Clifford Be Big campaign (Scholastic and American Family Insurance launch a multi-year marketing program, to to make the world a better place by making big actions and share in “Clifford’s Big ideas” around community)

- Pay to play (a study in the UK shows more teens have become willing to spend money on watching a movie online as a replacement for physical DVDs.. that is, if it was cheaper (eMarketer)