Ypulse Essentials: Disney's 'PrankStars' Premieres Tonight, Taylor Swift To Launch a Fragrance, Rihanna Is The Most Popular Woman on Facebook

PrankStarsDisney Channel is connecting fans with their favorite stars in the new reality show ‘PrankStars’ (which kicks off tonight and promises to be hilarious! Check out the clips from the first episode where Selena Gomez and Debby Ryan play jokes on some super fans. If fans want another way to meet Selena, there’s the “Make Your Jam” video contest, where they can create their own video using pictures and songs from her new album, “When the Sun Goes Down.” The winner will receive tickets to see Selena and The Scene live and meet her backstage! In other Disney news, cartoon characters Phineas and Ferb will be getting some extra air time in the upcoming season-long two minute segments “Take Two With Phineas and Ferb.” During each episode, the pair will appear on an animated talk show set and interview live-action guests such as David Beckham, Ben Stiller, and Jason Segal) (TV Guide) (JSYK) (The Hollywood Reporter)

- Speaking of TV news, the Primetime Emmy Children’s nominations are in (and Nickelodeon and Cartoon Network take the lead with “iCarly,” “Victorious,” “Adventure Time,” and “Robot Chicken” among the contenders) (Kidscreen)

- Taylor Swift joins the long list of celebrities to launch their own fragrance (and — surprise surprise — she thinks her dreamy scent called “Wonderstruck” can help you fall in love. We hope her perfume does as well as Justin Bieber’s “Someday.” Just three weeks after its release, his perfume has already brought in $3 million for Macy’s, making it the biggest celebrity fragrance launch in Macy’s history. We can’t say we’re surprised…it’s Bieber we’re talking about here) (US Magazine) (NY Daily News)

- Move over Lady Gaga (Rihanna is now the most popular woman on Facebook with approximately 40,564,950 fans compared…

 
 
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Millennial News Feed

Quote of the Day: “I won’t buy an already-made costume to dress up in for Halloween because everyone will have those and I don't like having what everyone else has.” –Female, 27, FL

The future of the on-demand economy is shaping up, and soon anything you might need or want, from toothpaste to kittens, could be delivered to you in a snap. Grocery delivery app Instacart tapped into this “I want it now” mentality for some smart Halloween marketing: Seattle residents can use the app to order last-minute costumes that arrive in one hour. The startup conceived the campaign after receiving costume requests from many of their customers, and the service will be active until 8pm tonight. (Instacart)

Last week, we wrote that brands could learn some marketing tricks from Taylor Swift, and her social media skills continue to impress. Vulture has a break down of why Swift is the “reigning queen of celebrity social media,” where she acts like her fans’ best friend, interacts with them personally, and uses each platform the way they do. On Monday, she used Twitter to put those fans in the spotlight, reposting pictures of them posing with her new album on her own feed with the hashtag #taylurking, a reference to the fact that she was lurking on her followers’ profiles. (Vulture)

Older Millennials grew up with the internet, which means they remember its humble design beginnings, and how social media got its start—after all, they were at the center of it. The internet has come a long way in a relatively short time, but there is a growing nostalgia for Web 1.0, the good old days when “everything was smaller,” “close-knit,” and “DIY.” This nostalgia is fueling the design of some of the newest apps and networks, which emphasize intimacy, self-expression, and minimalism. (Gizmodo)

Young consumers have a different set of retail experience expectations, and while many till prefer in-store, there is no doubt that mobile and online are a very big part of their shopping behavior. So what are their digital retail tastes and habits? 55% use multiple devices to shop, and 71% of females do their online shopping at home versus the 77% of males who do it on-the-go. Their biggest frustrations include slow load times, slow checkout, lack of interactive features, and small/fuzzy images. Those images are important—55% overall, and 72% of females, say they “couldn’t live without pictures when shopping on mobile devices.” (Inc.)

Richie Rich is being rebooted for a new generation. A live-action Richie Rich show from AwesomenessTV is coming to Netflix in 2015. The story of the self-made child millionaire was first a comic book in the 1950s, then reinvented for ‘90s kids in the movie starring Macaulay Caulkin. In this modernized iteration, Richie is a trillionaire who earned his bucks inventing and selling green technology. (KidscreenMashable)

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