Ypulse Essentials: Disney's 'PrankStars' Premieres Tonight, Taylor Swift To Launch a Fragrance, Rihanna Is The Most Popular Woman on Facebook

PrankStarsDisney Channel is connecting fans with their favorite stars in the new reality show ‘PrankStars’ (which kicks off tonight and promises to be hilarious! Check out the clips from the first episode where Selena Gomez and Debby Ryan play jokes on some super fans. If fans want another way to meet Selena, there’s the “Make Your Jam” video contest, where they can create their own video using pictures and songs from her new album, “When the Sun Goes Down.” The winner will receive tickets to see Selena and The Scene live and meet her backstage! In other Disney news, cartoon characters Phineas and Ferb will be getting some extra air time in the upcoming season-long two minute segments “Take Two With Phineas and Ferb.” During each episode, the pair will appear on an animated talk show set and interview live-action guests such as David Beckham, Ben Stiller, and Jason Segal) (TV Guide) (JSYK) (The Hollywood Reporter)

- Speaking of TV news, the Primetime Emmy Children’s nominations are in (and Nickelodeon and Cartoon Network take the lead with “iCarly,” “Victorious,” “Adventure Time,” and “Robot Chicken” among the contenders) (Kidscreen)

- Taylor Swift joins the long list of celebrities to launch their own fragrance (and — surprise surprise — she thinks her dreamy scent called “Wonderstruck” can help you fall in love. We hope her perfume does as well as Justin Bieber’s “Someday.” Just three weeks after its release, his perfume has already brought in $3 million for Macy’s, making it the biggest celebrity fragrance launch in Macy’s history. We can’t say we’re surprised…it’s Bieber we’re talking about here) (US Magazine) (NY Daily News)

- Move over Lady Gaga (Rihanna is now the most popular woman on Facebook with approximately 40,564,950 fans compared…

 
 
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Millennial News Feed

Quote of the Day: “I'm trying to save roughly $5,000 to buy a vehicle. It will take me another 6 months or so.” –Male, 16, NC

The year started with a report that teens are leaving Facebook, and it’s ending the same way. A report this week showed that 88% of 13-17-year-olds were using the network in 2014, a drop from 94% in 2013. We’ve looked at the reasons that teens just aren’t as interested in Facebook before, and Ypulse’s latest social media tracker survey actually showed that currently only 63% of 13-17-year-olds say they use Facebook. (Mashable)

Millennial tastes are shaping the future of fast food, and majorly impacting longstanding brands. But what chains are keeping them happy now? YouGov BrandIndex ranked the restaurant chains that 18-33-year-olds would consider going to again to gauge their current brand loyalty. Gourmet sandwich chain Jimmy John’s topped the list, with 83% saying they would return. Chipotle, Chick-fil-A, Whataburger, and Subway made up the rest of the top five, in that order. (Business Insider)

Video sharing competition is heating up. Former Hulu CEO Jason Kilar has launched Vessel, his new subscription video service, which has been predicted to be a YouTube competitor. To entice creators to post content, they’re being offered $50 for every thousand views in the first three days they are posted, ifthey are only posted on Vessel. After a “72-hour exclusive window” the content can be shared on other sites. Currently Vessel is only open to creators, and a consumer launch “is pending.” (StreamDaily)

Kids are often shielded from adult content, usually because it is deemed too violent. But in reality, their bright cartoons might feature more carnage than grown-up fare. A recent study looked at the biggest children’s and adult movie hits in the same year and found that “two thirds of the 45 highest grossing children’s animated films feature an onscreen death of a major character” compared to half of the top “non-kid” films. “Death and destruction” are just a regular part of your average animated classic. (NYMag)

‘Tis the season for gift swaps, including the sinister favorite White Elephant—also known as Yankee Swap and Nasty Christmas. Old Navy is featuring the game in their holiday Vine campaign. Each day a video reveals gifts, from a high-end trip to a pogo stick, that will be given out, and every person who re-Vines or likes the clips is entered to win. The brand has also tapped 12 popular Viners to create their own clips in which they steal a previously opened gift or stay with the gift of the day. (Old Navy)

That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold tier subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)

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