Ypulse Essentials: Disney Buys Tapulous, Silly Bandz Expansion, 'Harry Potter' Fans vs Twi-hards

Editor’s Note: Ypulse is off Monday for the Fourth of July holiday. We will return Tuesday, July 6.

Disney buys Tapulous (Disney Interactive’s mobile presence will increase with the acquisition of the start-up company that makes music-based games for the iPhone, iPad and iPod Touch. Plus, a redesign for Disney stores from the designers behind Apple’s sleek store) (Tech Crunch) (NYT, reg. required)

- Evolution of Silly Bandz (From preschool plaything to a choice accessory for chic adults. And not surprisingly, copycat silly bandz are catching on, too) (NYT, reg. required) (USA Today)

- From ‘Pretty Little Liars’ to future women leaders (With an onslaught of shows featuring “underage sex, vulgar, hateful kids and references to young girls that are flat-out ugly and disrespectful,” one Washington Post columnist wonders where the female TV execs are. On the other hand, Slate says that Pretty Little Liars has “a lustrous shine”)

- Harry Potter ‘eclipses’ Twilight on Twitter (The fans of two teen blockbusters duke it out over trending topics. Plus, everyone’s love-hate relationship with the series is realized with 8-Bit Twilight Eclipse, “a totally unauthorized, remarkably amusing game”) (MSNBC)

- Andrew Garfield named new Spider-Man (Sony announced that relative unknown, also starring in “The Social Network,” will play Peter Parker in the upcoming movie. In other superhero news, Wonder Woman makeover, sans red boots and a “W” emblem, is not a win. Plus, DC Comics plans to fold the Zuda Comics website into a new digital comics initiative) (MTV) (Jezebel) (Mediabistro)

- The young and the hopeful (A new study from Pew Research finds that young adults expect to make more money soon. Also, The Huffington Post looks into how research on Millennials misses the mark)) (NYT, reg. required)

- Because touring a la bus is overrated (Virgin America marked its first international destination from Los Angeles to Toronto with a party aboard Air Drake, an Airbus A320 named after the rapper) (MTV)

- Requiem for Chatroulette (Salon, day pass required, explores the short [and not-so-sweet] internet fad’s demise)

- Nostalgia stays in the rearview mirror (Because Gen Y, a.k.a. the “anti-nostalgia” demographic, is focused on the future, marketers cannot assume that “if we reintroduce it, they will come”) (MediaPost, reg. required)