Ypulse Essentials: Design Girls, Reviving The Muppets, Shop The Vote

Design Girls (a DIY tween fashion site where girls can design their own real world clothes - and order them. Believe it or not I almost started a very similar site, but chose to focus on Ypulse. Nice to see proof of concept!)

- Marketing the Muppets (interesting piece on Disney’s efforts to revive the Muppet brand. Plus Disney to stream some of its tween shows on Netflix) (The Scotsman) (Media Post, reg. required)

- Shop the Vote (”Access 360 Media and 18 in ’08 have joined forces the first digital out-of-home public service campaign designed to reach these critical citizens before November 4 in the environments that matter to them most: in stores, online and on their mobile phones.”)

- MySpace teams with Paypal (to make donating to causes easier)

- Hot or Not relaunches with new features (where you can rate celebrities, gossip, etc. I’m convinced there are teens under 18 lying about their age on this site.)

- Vans goes mobile (as does Paramount [a Ypulse advertiser] with its promotion of “Eagle Eye.” Hothand Wireless expands to more campuses. And eMarketer says mobile ads just might work with teens) (Mobile Marketing Today)

- Advertisers paying close attention to ‘90210’ (after “the parking lot scene.” And as if there aren’t enough rich kids on TV, get ready for MTV’s new reality series promising to be like the New York version of “The Hills.”) (AdAge.com, reg. required) (New York Post)

- Maybe all the rich kids are just escapist fare (since the economic reality is not so rosy for millennials. Plus Newsweeks twentysomething staffers discuss.) (New American Media)

- Pets on campus (hmmmm….I had a dog when I briefly went to the University of Oregon. I had to give it back because I couldn’t take care of it properly.) (USA Today)