Ypulse Essentials: Cost Of A College Education, JustinTimberSpace?, 'Hunger Games' Soundtrack

College FundThe U.S. Department of Education has updated it’s website to tell students the real costs (of attending college. We’re sure some parents are experiencing sticker shock, considering the most expensive college on the list, Maine’s Bates College, comes in at $51,300 per year for tuition, fees, room, and board. The average cost for a public college education is $10,747, and the average cost for a private college education is $15,661) (Bloomberg) (NY Times, reg required)

- Perhaps the most surprising news to come out of the MySpace sale (is that Justin Timberlake has taken a stake in the flailing social net. In a case of life imitating art, he’ll play a similar role to his part in The Social Network, serving as a creative strategy advisory to get the site back to its roots as a “home for content creators and artists”) (MediaPost) (Ad Age, reg required)

- Some 6% of Millennials are cord cutters (who do not subscribe to a pay TV service. While that might seem like a small number, that represents about 5 million Millennials and is three times the proportion of Boomers who’ve cut their pay TV service. Speaking of TV, Nickelodeon’s “Big Time Rush” is getting turned into a graphic novel) (B&C)

- We can’t wait to hear the soundtrack for ‘The Hunger Games’ (now that we’ve learned that T Bone Burnett and Danny Elfman are going to be collaborating on the project. This news is music to our ears!) (Cynopsis)

- Dr. Oz’s new website, YouBeauty.com, aims to help teen girls (make the connection between health and beauty. In other health news, researchers found that kids who eat candy are less likely to be obese than those kids who don’t eat candy — though, not surprisingly, the researchers shy away from saying that eating candy can fight obesity because they haven’t determined why the kids who ate…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “To shop we spend Thanksgiving night in a hotel.” –Female, 16, NE

Video games are blamed for a lot of things (contributing to the obesity epidemic, violence, etc.) but they could also have positive impacts. Recent research has found that playing action video games, “even twitchy mainstream ones,” can help improve learning capabilities. It’s not yet clear exactly how they help improve perception and learning, but parents with kids who spend hours gaming can take comfort in the idea that it might be making them a little bit smarter. (NYMag)

Tinder’s simple, sleek swipe-to-choose design has been borrowed by multiple startups trying to appeal to young consumers, and now it’s being used for holiday shopping marketing. UK retailer Argos has created a Tinder-like web and mobile app to help shoppers choose their holiday gifts: after entering the gender and age of the person they’re shopping for, and their budget, the Gift Finder app offers up suggestions that the user can swipe right to “like” and add to a “maybe list.” Argos says so far visitors swipe through more than 60 gifts and spend an average of three minutes looking at presents. (Brand Republic)

These days everyone seems to be chasing the Millennial market, and “18-to-33-year-olds' spending habits are set to peak in the coming years,” but who will capture them? Morgan Stanley’s list of the 15 brands they predict will make a lot of money from Millennials includes discount retailers, hotel chains, and natural food brands. Chipotle and Starbucks top the list because “40% or more of their consumers are already Millennials.” (Business Insider)

Airbnb is launching a quarterly print magazine called Pineapple, in an effort to give the online brand more of an offline presence. This might seem strange to those who believe that young consumers are only interested in digital, but there is plenty of evidence that they appreciate the tactile and old school (see: records). Pineapple is being sent to 18,000 Airbnb hosts for free so the magazine will have a presence in the homes available on the site “to spark coffee-table conversation” and enhance the travel experience. (Fast Company)

Not only are teens overconnected, they also might be “push[ing] back against…the technological revolution.” At least according to an interpretation of a new study that found that 66% of teens would rather interact with friends in person, versus 15% who would rather do so online, and that 69% wouldn’t ask someone out via the internet. But we would say that those preferences speak more to their (very human) desire to be together, and their ability to seamlessly live both online and off. (Bloomberg View)

We give you a dose of Millennial insight on a daily basis, but every quarter, we zoom our lens out to look at some of the larger trends happening within the generation—and why they matter to brands. Our Gold subscribers have access to the Ypulse Quarterly report, an in-the-know guide to Millennials that synthesizes the major trends and stats we’ve seen over the last quarter of the year. We take a close look at the "why behind the what" of big trends and provide in-action examples and supportive data, along with implications for you to take away. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies