Ypulse Essentials: Corona Light Goes After The Facebook Generation, E! Takes On Eating Disorders, When Grover Goes Viral

Corona Light goes after the Facebook generation (with a new young adult-targeted social media campaign that lets online fans contribute photos to a giant Times Square billboard the company will be running from Nov. 8 to Dec. 6—part of Corona’s push to become the “most liked light beer in America” (Mashable)

- More than 1 in 3 teens would consider skipping or delaying college for cost reasons (36 percent of those responding to a TD Ameritrade Corp. poll said the expenses involved could deter them, up from 31 percent last year. And 79 percent said they viewed a college degree as critical for future success, down from 84 percent a year ago) (Reuters)

- ‘How To Train Your Dragon’ to hit the Cartoon Network (as an animated weekly series in 2012. In the meantime, the network premiers a  ‘How To Train Your Dragon’ short, ‘The Legend of the Boneknapper Dragon,’ featuring voices from the original movie, on Oct. 14 at 8 p.m.—it’ll be in the bonus materials on the DVD that comes out this Friday) (LA Times) (Variety, reg. required)

- E! takes on eating disorders (in a departure from their usual gossip-themed reality programming, with a new six-part documentary series called ‘What’s Eating You,’ following young people struggling with anorexia and bulimia. It premiers tonight at 10 p.m.) (MediaLife)

- Apple patents ‘anti-sexting’ technology (to the chagrin of free speech advocates and delight of parents everywhere. It’s an application that prevents users from sending or receiving “objectionable” text messages, with boundaries that parents can modify) (Gawker)

- ‘16 and Pregnant’ actually makes teens think about avoiding pregnancy (according to a poll conducted by the National Campaign to Prevent Teen and Unplanned Pregnancy. Of those who had seen the show, 82 percent said the reality show…

 
 
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Millennial News Feed

Quote of the Day: “Most already-made Halloween costumes only have sexy options. Sexy Cat, Sexy Pirate. It gets old, and I don't like dressing up that way.” –Female, 18, CA

Is the bridal shower dead? Not quite, but many brides today (Millennials) have no interest in the traditional trappings of the event, and increasingly are opting to skip it altogether. Some don’t want to burden their friends with more costs, and others find that the bachelorette party is more than sufficient for female bonding. But one other major reason: they just don’t need them anymore. There's been close to a 900% rise in cohabitation before marriage over the last 50 years, which means couples have all the toasters and sheets they need. (Racked)

Math students have a new magic-like tool to solve problems. PhotoMath is an app that solves simple math equations, and “provides step-by-step instructions explaining how it got the answer.” Users simply take a picture of the equation, and text recognition technology can solve anything from fractions to linear equations. Of course, concern that the app will be used more for cheating than learning is a pretty big concern. (Mashable)

What is college life like for Millennials? One way to find out is to look at their own pictures documenting it all. The “Instagram generation” is on campus: over 37% of college age adults are on the app, and they’re snapping shots of their experiences from the classroom to the dorm room. This self-recorded gallery is a window into the lives of today’s students, their selfies, dance parties, and makeshift indoor slip-and-slides. (NYMag)

When FXX aired a marathon of The Simpsons this September, they shattered ratings records with the 18-49-year-old audience. Now the channel has released Simpsons World, a streaming app dedicated to the show, which includes lots of features beyond access to the entire Simpsons series. Users can look at the popularity of each episode, watch “clips that rock,” and a “rarities” section of video that even die-hard fans might not have seen. (Slate)

Five Below has become the fastest-growing teen retailer in the U.S. by jumping quickly onto kid and teen trends. The store was founded with the idea that kids could afford everything offered with their allowance money, and unlike other dollar stores Five Below skips the “necessities,” instead focusing on the fun things that kids would want. Though teens are fickle customers, and the store’s success depends on finding the new items that resonate with them, so far they have managed to steadily grow during a difficult time with their tactics—and with no online presence to speak of. (BuzzFeed)

Did you know searching Ypulse.com surfaces all related data that we have on the topic you need, pulled from our ongoing bi-weekly surveys of Millennials 14-32-years-old? Gold subscribers can click on “show all data” to explore in-depth tables that breaks down statistics by gender, race, ethnicity, education, and location. It’s instant, current data about the Millennials generation, at your fingertips. (Ypulse)

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