Ypulse Essentials: Corona Light Goes After The Facebook Generation, E! Takes On Eating Disorders, When Grover Goes Viral

Corona Light goes after the Facebook generation (with a new young adult-targeted social media campaign that lets online fans contribute photos to a giant Times Square billboard the company will be running from Nov. 8 to Dec. 6—part of Corona’s push to become the “most liked light beer in America” (Mashable)

- More than 1 in 3 teens would consider skipping or delaying college for cost reasons (36 percent of those responding to a TD Ameritrade Corp. poll said the expenses involved could deter them, up from 31 percent last year. And 79 percent said they viewed a college degree as critical for future success, down from 84 percent a year ago) (Reuters)

- ‘How To Train Your Dragon’ to hit the Cartoon Network (as an animated weekly series in 2012. In the meantime, the network premiers a  ‘How To Train Your Dragon’ short, ‘The Legend of the Boneknapper Dragon,’ featuring voices from the original movie, on Oct. 14 at 8 p.m.—it’ll be in the bonus materials on the DVD that comes out this Friday) (LA Times) (Variety, reg. required)

- E! takes on eating disorders (in a departure from their usual gossip-themed reality programming, with a new six-part documentary series called ‘What’s Eating You,’ following young people struggling with anorexia and bulimia. It premiers tonight at 10 p.m.) (MediaLife)

- Apple patents ‘anti-sexting’ technology (to the chagrin of free speech advocates and delight of parents everywhere. It’s an application that prevents users from sending or receiving “objectionable” text messages, with boundaries that parents can modify) (Gawker)

- ‘16 and Pregnant’ actually makes teens think about avoiding pregnancy (according to a poll conducted by the National Campaign to Prevent Teen and Unplanned Pregnancy. Of those who had seen the show, 82 percent said the reality show…

 
 
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Millennial News Feed

Quote of the Day: “If I played the lottery tomorrow and won $100,000,000 I would save most of it, donate some of it. And I'd buy my dad a boat, because I promised I'd buy him one if I was ever a millionaire.” –Female, 15, WA

This week, celebrity Photoshopping was debated online when fans criticized Beyoncé for posting an Instagram picture that looked altered to make her look slimmer. The star (and others) have been accused of using Photoshop or other image-fixing apps on social media photos before, a practice that many feel contributes to young female fans’ body issues, and does not align with the imperfection embracing and authenticity that so many young consumers expect. (BuzzFeed)

The Cartoon Network has launched an anti-bullying campaign called “I Speak Up” to encourage kids who have been bullied to reach out to trusted adults. Viewers are being encouraged to submit videos (with the permission of their parent or guardian) to share the anti-bullying message, and some of those videos will be featured in the campaign online and on TV. Visitors to the Speak Up website can also take a pledge to stop bullying, and earn special badges while playing Cartoon Network games. (PR Newser)

Young consumers are screen multitaskers, and second screen use while watching TV is a norm—but it’s not always clear to brands how they should engage in that behavior, and just throwing a hashtag on the screen isn’t going to cut it. Now Twitter says that studios and networks that live-tweet their popular programming (post and respond to viewers while the show is happening) can “dramatically boost followers and Twitter mentions” and even bump up TV ratings. (Recode)

YouTube is coming to the big screen. The digital comedy duo who create SMOSH, a channel with 30 million subscribers, has created a movie that will be distributed by Lionsgate. The movie is being described as a “Bill & Ted’s Excellent Adventurefor 2014” and will star a slew of other YouTube stars. The news is another example of traditional media embracing YouTube to entice young consumers, and the mainstreaming of the site’s stars. (Fast Company)

New research has found that across all grade levels and subjects, girls get better grades than male students—around the globe. The results have caused some to wonder if schools are “set up to favor the way girls learn and trip up boys.” Male students might be less able to self-discipline themselves, a key ingredient to doing well in classes, which means that the way education is structured plays into their weaknesses. (The Atlantic

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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