Ypulse Essentials: Corona Light Goes After The Facebook Generation, E! Takes On Eating Disorders, When Grover Goes Viral

Corona Light goes after the Facebook generation (with a new young adult-targeted social media campaign that lets online fans contribute photos to a giant Times Square billboard the company will be running from Nov. 8 to Dec. 6—part of Corona’s push to become the “most liked light beer in America” (Mashable)

- More than 1 in 3 teens would consider skipping or delaying college for cost reasons (36 percent of those responding to a TD Ameritrade Corp. poll said the expenses involved could deter them, up from 31 percent last year. And 79 percent said they viewed a college degree as critical for future success, down from 84 percent a year ago) (Reuters)

- ‘How To Train Your Dragon’ to hit the Cartoon Network (as an animated weekly series in 2012. In the meantime, the network premiers a  ‘How To Train Your Dragon’ short, ‘The Legend of the Boneknapper Dragon,’ featuring voices from the original movie, on Oct. 14 at 8 p.m.—it’ll be in the bonus materials on the DVD that comes out this Friday) (LA Times) (Variety, reg. required)

- E! takes on eating disorders (in a departure from their usual gossip-themed reality programming, with a new six-part documentary series called ‘What’s Eating You,’ following young people struggling with anorexia and bulimia. It premiers tonight at 10 p.m.) (MediaLife)

- Apple patents ‘anti-sexting’ technology (to the chagrin of free speech advocates and delight of parents everywhere. It’s an application that prevents users from sending or receiving “objectionable” text messages, with boundaries that parents can modify) (Gawker)

- ‘16 and Pregnant’ actually makes teens think about avoiding pregnancy (according to a poll conducted by the National Campaign to Prevent Teen and Unplanned Pregnancy. Of those who had seen the show, 82 percent said the reality show “helped teens understand the challenges of childbearing much better,” while 15 percent thought it glamorized being a teen mom. Read the full report here) (Washington Times)

- Hilary Duff pens a ‘paranormal love story’ (with a distinctly Twilight-esque cover, from the looks of the photos.  The actress-singer appeared on the Today Show to promote Elixir, her new young adult novel out from Simon & Schuster; for a celeb-turned-author, early reviews are pretty positive) (Daily Mail) (MTV)

- When Grover goes viral (The folks behind the ‘Sesame Street’ Old Spice spoof discuss what went into the massively successful ‘Smell Like a Monster’ video—it saw 2.6 million views in five days) (Mashable)

- Teens need more driver training from parents (according to a new study from the AAA Foundation for Traffic Safety, released in time for National Teen Driver Safety Week, Oct. 17 to 23, and corresponding with the debut of the AAA’s new web site, which features tips for parents working with teen drivers) (New York Times, reg. required)

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