Ypulse Essentials: CliffsNotes Goes Digital, Youth Mega Mashup, Teens On Sex And Gay Marriage
- February 2nd, 2011
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Mattel partners with General Mills (to include exclusive Hot Wheels pullback racers in boxes of five of its popular kids’ cereals — its first such deal in five years. Each box also includes a code for kids to access the Hot Wheels Racing Circuit online. Kleenex also debuts a new campaign encouraging Hispanic children to become certified “sneeze catchers”; once enrolled, kids get a kit complete with a t-shirt, cap, tissue storage case, activity book, and more) (MediaPost)
- CliffsNotes guides (enter the modern era and get animated into online short films. In other literary news, “Glee” star Jane Lynch signed a deal to publish her memoir, “Happy Accidents.” Discovery Communications and Penguin Young Reader Group partner to produce two children’s books based on Animal Planet’s Puppy Bowl; both are scheduled for release to coincide with Puppy Bowl 2012) (MediaPost) (GalleyCat) (Kidscreen)
- Submit your presentation proposal (to be a part of the annual Youth Mega Mashup conference — covering youth, family, tween, teen, and college marketing — being held this coming June)
- Watch an impassioned plea (from an Iowa teen for gay marriage rights. Former first daughter Barbara Bush supports marriage equality in New York) (BoingBoing) (Double X)
- Learning about sex online (has replaced sex ed class for many tweens and teens, says New York magazine. Following the so-called outing of NKOTB member Jonathan Knight, Salon theorizes about tween girls’ attraction to gay boy band members. Hint: they’re handsome, sweet, and safe)
- “Skins” slips slightly (in viewership with its third episode, but teens seem to be staying despite (or because of) warnings from the PTC. Clearasil bows out as an advertiser) (Broadcasting & Cable)
- TV “superfans” (watch shows live; rewatch them via DVR, on-demand, or streaming video; and connect with shows and characters via social media — and one in six teens and college students are superfans. Way down under in Australia, TV is still tops with kids. Across the pond in the UK, kids spend two and a half hours watching TV and nearly two hours online per day) (Gen Digital) (Sydney Morning Herald) (BBC News)
