Ypulse Essentials: Change.org On MySpace, Toons For Teens, Millennial Journalists And New Media
- November 24th, 2008
- 2 Comments
Change.org on MySpace (The two sites team up to give Obama supporters a chance to help shape his agenda through the new grassroots campaign, “Ideas for Change in America.” Also what young women want from the Obama administration) (MediaPost, reg required) (Associated Press)
- And the numbers are in (for “Twilight’s” much anticipated opening weekend. Not surprisingly, the “Twihards” came through in a big way at the box office. Plus Summit Entertainment gives fans something to look forward to by announcing plans to start production on the sequel, “New Moon.” Thanks, Derek!) (CNN) (Variety)
- Is Gen Y in need of a reality check? (Report shows millennials’ self-esteem may be too high for their own good. Also despite recent positive findings on internet usage, CBS still begs the question ‘Is today’s youth too dependent on electronics?’ Perhaps they should check out these surprising survey results that actually suggest American kids may be lagging behind other countries in internet usage. Thanks Chad from Teen Scene Mag!) (USA Today) (CBS) (Yahoo!Tech)
- This space for rent? (a high school teacher sells ad space on tests to make up for funds lost during budget cuts. Also homecoming dances get a downgrade during the financial crunch) (San Diego Union Tribune) (New York Times, reg. required)
- MyGingerhead.com (Virgin Mobile’s new viral campaign for holiday cards lets you turn yourself into a cookie cutout caricature)
- New video site (IGN.com announced video production and distribution deals with various Web creators, including CollegeHumor, ScrewAttack.com, g-NET and Comedy.com) (press release)
- Toons for teens (like “Family Guy” and “American Dad” work for Fox. Saturday morning kids’ shows on the other hand? Not so much. The channel plans to ditch the two-hour block in favor of infomercials) (Media Life) (Cynopsis Kids)
- Millennial journalists (lead the way by embracing new media usage) (MediaPost, reg. required)
- Kia steps into the ring (of contenders vying for Gen Y drivers’ attention. The gimmick? An interactive microsite that can be accessed via “Soul Cards”) (MotorTrend)
- Green Candy (offers financial advice tailored to Gen Y’s needs) (press release)
The test ad selling story made http://detentionslip.org ! Check it out for all the crazy headlines from our schools.
I thought the CBS piece on Gen Y was pretty unfair. If you go out looking for the worst of any generation, you’re sure to find it. A more balanced piece also reflecting the way technology improves millennials as employees would have displayed much stronger journalistic integrity from CBS.
How outlandish for interviewees to say that talking to someone face to face is a foreign concept for young employees. The report made it sounds like we’ve been locked in small rooms with no windows and only our computers for the last 25 years. That mentality is frankly insulting.
I’m sure that some Gen Y employees use inappropriate text-lingo in what should be formal correspondence, but is that really any greater an error then the poorly written, incoherent, run-on sentences sent down from my boss’s office? As the person who has to edit the garbage often produced by the 40 & 50-year-old co-workers, I’m going to vote no.
From my journalism experience, it’s also much easier to get negative comments from unnamed sources. I expected more from CBS.