Ypulse Essentials: 'Cars 2' Is Confusing, Warner Bros. Streams Movies On Facebook, Another 'Glee' Album

Cars 2Can anyone tell us (what “Cars 2” is about from this trailer? It’s part cultural commentary [cars on oil rigs!], part road trip [cars on a plane!?], part James Bond [spy car!], part grand prix [fast cars!]...and it’s totally confusing. In other Disney/Pixar news, check out the “Up” house IRL. Also, Disney establishes the Disney Media and Advertising Lab to gather data in a controlled situation, helping them understand what works, and why it works. Maybe they should have done some research on ‘Cars 2’ before they released the trailer) (New York Magazine) (CNET) (Variety, reg required)

- Charlie Sheen (who has kinda gone off the deep end lately, is searching for an intern via internships.com. If you’re tired of hearing about Sheen, you can now block all news about him from your web browser. Friday is also National Unfollow Charlie Sheen Day) (AOL News) (Free Art & Technology) (BuzzFeed)

- Warner Bros. debuts (movie rentals via Facebook for 30 Facebook Credits, or about $3. Check out “The Dark Knight,” the first movie available) (Ars Technica)

- Rumors swirl (that “Glee” guest star and “Country Strong” lead Gwenyth Paltrow will get a record deal from Atlantic. A new “Glee” album is in the works, featuring Kurt and Blaine’s Warblers) (Salon, day pass required) (New York Magazine)

- “Nickelodeon Magazine” (debuts in the UK to 40,000 subscribers and features exclusive behind the scenes content and prizes in each issue) (Cynopsis)

- Tweens are getting less sleep (than in past decades. They’re kept awake using technology and woken by late night text messages) (Ms. Twixt)

- Avon launches a digital romance novel imprint (Avon Books, welcomes submissions from professional and amateur writers) (Fast Company)

 
 
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Millennial News Feed

Quote of the Day: “It's cheaper and more fun to make my own Halloween costume. Also that way my costume will be different from everyone else's.” –Male, 17, PA

In stories of cyberbullying, Formspring gained a reputation for being an epicenter for negativity and hurtful anonymous comments between teens. The platform shut down last year thanks to that toxic history, but in its wake new site Spring.me wants to be “the friendliest social network,” joining the fight for positivity in social media. Like Formspring, Spring allows Q&A discussions and chats, but the site wants those chats to facilitate making friends. Spring’s slightly older userbase (an average age of 24) is one factor they hope will keep the environment relatively gossip and troll-free. (TechCrunch)

In our most recent Ypulse Quarterly trend report, we talked about Chasing Neverland, a trend of Millennials wanting to recapture the carefree feeling of their childhood. One example? The pre-work dance parties that have become popular in New York, LA, San Francisco and Atlanta. Daybreaker, the company throwing these energetic events, emphasizes health and wellness, and says the parties are all about having a unique, fun, in-person experience. According to one organizer, “There’s an outcropping of excitement for interactivity and real community experiences. Millennials—they’re tired of online.” (Mashable)

Millennials are getting serious about saving. According to a new study, the number of young workers enrolling in 401(k) plans increased 55% in the first half of 2014. A major factor behind the increase is the “sheer number of Millennials entering the workforce.” Today they make up 25% of workers, and by 2020 that number is estimated to climb to 50%. (Time)

The rumored anonymous Facebook app is here: Rooms is a mobile network that aims to bring people together based on mutual interests instead of mutual social connections. Users can create a room around any topic, from bee keeping to World of Warcraft, and other people can join those rooms using any username they choose. Room accounts are not connected to Facebook accounts, and the app is based off of the idea of online forums more than recent iterations of social networking. (Fast Company)

Archie, Betty and Veronica are coming to TV: Fox is developing a “subversive take” on the iconic comic series. The show,Riverdale, will reportedly be a combination of the small-town teen sagas of Dawson’s Creek and the weird, mysterious happenings of Twin Peaks. The plot will focus on the darker elements lurking under the “wholesome façade” of the town, and other characters from the Archie franchise will be involved—Josie and the Pussycats will reportedly play a “big role.” (SlashfilmUproxx)

Did you know that Ypulse tracks social media trends in our biweekly surveys? We found that Vine, Twitter, and YouTube have seen steady growth since November 2013, gaining 9%, 10%, and 13% more Millennial users, respectively. Our Silver and Gold tier subscribers explore helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

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