Ypulse Essentials: 'Buffy' Without Whedon, Gen Y Driving Less, Has Bieber Fever Broken?

bufyf‘Buffy’ without Whedon? ( Warner Bros. announces a reboot of the cult favorite in the works for the big screen.. sans mastermind Joss Whedon. He isn’t exactly thrilled with the idea. Jezebel has just the metaphor for the reaction from loyal fans. And the Los Angeles Times talks to new screenwriter Whit Anderson about the tough act she has to follow) (New York Magazine)

- ‘Mean Girls 2’ (the cringeworthy trailer for the straight-to-DVD sequel is also catching flak for missing the mark) (EW)

- Coke on SCVNGR (with a location-based campaign for Black Friday targeted at young, brave mall-going teens. Mobile app shopkick uses similar thinking in a holiday promotion with retailers Best Buy, Macy’s and Target. Look for our roundup of holiday shopping campaigns after Thanksgiving!)  (Mashable) (MediaPost, reg. required)

- Gen Y [still] stalled out on cars (half of all 18- to-34-year-old drivers are driving less, and nearly two-thirds would drive less if alternative transportation options were available says a study from KRC Research. Along with concerns for the environment, expensiveness and a preference for tech over wheels are named as driving factors) (MediaPost, reg. required)

- Does MTV need to acquire Vevo? (According to this Ad Age, reg. required, columnist who thinks there’s no beating the YouTube-run music video hub, it’s Viacom’s best bet. In other red tape scuffles, Zynga settles their trade lawsuit with Disney’s Playdom) (WSJ)

- Has Bieber fever broken? (the tween sensation dominated the American Music Awards last night, but The Wrap speculates he may have also been to blame for the awards show’s worst ratings ever) (The Wrap) (MTV)

- ‘We All Want To Be Young’ (nice, short film from Brazilian research company BOX1824 offers an intro to Gen Y with the help of some cinematic illustrations. Definitely worth a watch) (PSFK)

- College student borrowing (has dramatically risen in recent years. Pew points to trends driving the numbers up including more students attending private-for-profit schools. And this is one way to try to pay back student debt,  a recent grad has started up a website to help pay off her loans to the tune of $200,000. Yikes)  (Pew) (Gawker)

- FCC updates 911 for texters (looking at ways to let people report crimes through text messages and even stream video from their mobile phones to emergency centers. Interesting.) (Wired)

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