Ypulse Essentials: Blockbuster's Movie Pass, More Nickelodeon Nostalgia, Books On-Demand

Blockbuster is back and ready to battle Netflix and Qwikster (with Blockbuster Movie Pass, a service that lets users stream content and rent movies and games-by-mail. Unlike Netflix which has split into two companies, the Blockbuster Movie Pass will allow viewers to watch content on both mediums through one subscription and for the same price as Netflix. Sounds appealing, especially to Millennials who are likely to want both options without paying two fees. However, we sense a fight as big as Facebook vs Google+ brewing) (TechCrunch)

- In another attempt to cater to nostalgic Millennials (Nickelodeon and retailer Johnny Cupcakes are selling an exclusive line of t-shirts featuring some of Gen Y’s favorite cartoon characters including SpongeBob Squarepants, CatDog, Rugrats, and Ren & Stimpy. We’re not sure if the clothing will be as popular as Nick’s retro programming since wearing animated characters on shirts seems a little childish, but then again, that’s the point of nostalgia, and it’s been working for the network) (Cynopsis)

- It’s a tough time for the book business (but there may be a solution to help bookstores and publishers alike: printing on-demand. Espresso Book Machines enable a book to be printed in a matter of minutes, which means shelves don’t have to be stocked for paperbacks to sell. HarperCollins is making 5,000 titles available in this format and we’re curious to see how consumers respond) (WSJ)

- We bet teen girls will be flocking to theaters this weekend to see ‘Twilight’ star Taylor Lautner in the film ‘Abduction’ (about a teenage boy who finds out his parents aren’t really his. You won’t find werewolves and vampires in this flick, but we think it will be popular nonetheless. Speaking of movies, the Children’s Advertising Review Unit is angered

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “When I hear the phrase ‘The American Dream' I think…A loaded term that is meaningless these days. At this point, I'd be happy if I can manage to live a mostly comfortable, independent life. Is that The American Dream? I don't know.” –Male, 25, PA

When it comes to kids using tablets and smartphones, most of the attention is given to the dangers of it all: what will it do to their attention spans, their minds, or their health? But there are potential positives to their mobile use as well. One (Millennial) mom’s reasons for continuing to give her kids handheld devices include the importance of encouraging their technology and problem solving skills, expectations that they will know how to use them in school, and a hope that her girls will be involved in tech in their futures. (Hip Mombrarian)

This might be the year that vending machines became a full blown marketing trend, and Nike has put their own athletic spin on the tactic. Their recent “secret” vending machine in NYC, the Nike+ FuelBox, dispensed products like hats, shirts, and socks that visitors could only pay for with daily points from their Nike+ FuelBands, encouraging exercise in exchange for goods. (Engadget)

We’ve seen FoMo, the rise and fall of YOLO, and now social media has given us MoMo, the “Mystery of Missing Out.” Unlike FoMo, Fear of Missing Out when you see your friends posting a ton of fun pictures on social media, MoMo is the anxiety that results when friends stop posting. In the words of one Millennial, “’what can be so good that they aren't posting?’” It might seem silly to some, but for a generation used to being connected with friends nearly all the time, the feeling of exclusion that results from being left out and unaware of what’s happening is real. (Jezebel)

The value of higher education is already being questioned by Millennials, and evidence is continuing to mount that college systems and hierarchies need to be rethought. One former Yale professor is making headlines by telling parents not to send their kids to Ivy League schools, and that those who attend are not the “winners in the race we have made of childhood” but that instead elite education produces “anxious, timid, and lost” young people. (New Republic)

Oh, Barbie. She's had a rough year, and Mattel recently released an Entrepreneur Barbie in an attempt to tap into girl power marketing, and revive flagging sales. But is the reality that Barbie is just too perfect for today’s kids? The brand’s offbeat, weirdo Monster High dolls do far better than pristine, “clean cut” blond icon. Tapping into new trends in toy tech and giving Barbie a renewed sense of “imaginative play” might help, but at the same time post-Millennials, like the generation before them, could be turned off by anything that doesn’t show some flaws. (The StarPhoenix)

Quote of the Day: “When I hear the phrase ‘The American Dream’ I think of 1950s cliches, the economic downturn of 2008, and how college debt has pretty much made it impossible.” –Female, 17, RI

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies