Ypulse Essentials: Blockbuster's Movie Pass, More Nickelodeon Nostalgia, Books On-Demand

Blockbuster is back and ready to battle Netflix and Qwikster (with Blockbuster Movie Pass, a service that lets users stream content and rent movies and games-by-mail. Unlike Netflix which has split into two companies, the Blockbuster Movie Pass will allow viewers to watch content on both mediums through one subscription and for the same price as Netflix. Sounds appealing, especially to Millennials who are likely to want both options without paying two fees. However, we sense a fight as big as Facebook vs Google+ brewing) (TechCrunch)

- In another attempt to cater to nostalgic Millennials (Nickelodeon and retailer Johnny Cupcakes are selling an exclusive line of t-shirts featuring some of Gen Y’s favorite cartoon characters including SpongeBob Squarepants, CatDog, Rugrats, and Ren & Stimpy. We’re not sure if the clothing will be as popular as Nick’s retro programming since wearing animated characters on shirts seems a little childish, but then again, that’s the point of nostalgia, and it’s been working for the network) (Cynopsis)

- It’s a tough time for the book business (but there may be a solution to help bookstores and publishers alike: printing on-demand. Espresso Book Machines enable a book to be printed in a matter of minutes, which means shelves don’t have to be stocked for paperbacks to sell. HarperCollins is making 5,000 titles available in this format and we’re curious to see how consumers respond) (WSJ)

- We bet teen girls will be flocking to theaters this weekend to see ‘Twilight’ star Taylor Lautner in the film ‘Abduction’ (about a teenage boy who finds out his parents aren’t really his. You won’t find werewolves and vampires in this flick, but we think it will be popular nonetheless. Speaking of movies, the Children’s Advertising Review Unit is angered

 
 
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Millennial News Feed

Quote of the Day: “It's cheaper and more fun to make my own Halloween costume. Also that way my costume will be different from everyone else's.” –Male, 17, PA

In stories of cyberbullying, Formspring gained a reputation for being an epicenter for negativity and hurtful anonymous comments between teens. The platform shut down last year thanks to that toxic history, but in its wake new site Spring.me wants to be “the friendliest social network,” joining the fight for positivity in social media. Like Formspring, Spring allows Q&A discussions and chats, but the site wants those chats to facilitate making friends. Spring’s slightly older userbase (an average age of 24) is one factor they hope will keep the environment relatively gossip and troll-free. (TechCrunch)

In our most recent Ypulse Quarterly trend report, we talked about Chasing Neverland, a trend of Millennials wanting to recapture the carefree feeling of their childhood. One example? The pre-work dance parties that have become popular in New York, LA, San Francisco and Atlanta. Daybreaker, the company throwing these energetic events, emphasizes health and wellness, and says the parties are all about having a unique, fun, in-person experience. According to one organizer, “There’s an outcropping of excitement for interactivity and real community experiences. Millennials—they’re tired of online.” (Mashable)

Millennials are getting serious about saving. According to a new study, the number of young workers enrolling in 401(k) plans increased 55% in the first half of 2014. A major factor behind the increase is the “sheer number of Millennials entering the workforce.” Today they make up 25% of workers, and by 2020 that number is estimated to climb to 50%. (Time)

The rumored anonymous Facebook app is here: Rooms is a mobile network that aims to bring people together based on mutual interests instead of mutual social connections. Users can create a room around any topic, from bee keeping to World of Warcraft, and other people can join those rooms using any username they choose. Room accounts are not connected to Facebook accounts, and the app is based off of the idea of online forums more than recent iterations of social networking. (Fast Company)

Archie, Betty and Veronica are coming to TV: Fox is developing a “subversive take” on the iconic comic series. The show,Riverdale, will reportedly be a combination of the small-town teen sagas of Dawson’s Creek and the weird, mysterious happenings of Twin Peaks. The plot will focus on the darker elements lurking under the “wholesome façade” of the town, and other characters from the Archie franchise will be involved—Josie and the Pussycats will reportedly play a “big role.” (SlashfilmUproxx)

Did you know that Ypulse tracks social media trends in our biweekly surveys? We found that Vine, Twitter, and YouTube have seen steady growth since November 2013, gaining 9%, 10%, and 13% more Millennial users, respectively. Our Silver and Gold tier subscribers explore helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

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