Ypulse Essentials: Billboard Takes On MySpace, PlanetCazmo Teams With Mottola, Twilighters As The New Trekkies

bill_boardxBillboard steps up to MySpace (by pumping up the volume of online content and opening up access to non-subscribers. Meanwhile recent Nielsen data shows traffic on MySpace Music has increased tenfold over the year, particularly among 12 to 24-year-olds. Plus, how the upcoming launch of MTV Games’ Rock Band Network could change the music industry) (USA Today) (TechCrunch) (GigaOm)

- Teen Feedback Session @ ALA (a recap of teens’ responses to YALSA’s top picks for the best books for young adults. Also Jezebel celebrates the release of Shelf Discovery, a love letter to YA classics, with a cover quiz and a giveaway. Plus more details on Alloy’s recently launched web series “Private”) (SLJ) (Variety)

- Growing up green (Van Jones, special advisor for Green Jobs at the White House addresses Millennials at the 2009 Campus Progress National Conference. And a survey on Americans’ attitudes towards the outdoors with stats on Millennials’ preferred  activities) (Mother Nature Network)

- The Way [Web] Makes Me Feel (Derek Baird spotlights an interesting project in the UK that studied teens’ emotional responses to the social web. Plus the link between emotional learning in schools and better grades) (Derek Baird:: Barking Robot) (The News Hour with Jim Lehrer)

- PlanetCazmo teams up with the Mottola Company (and announces deals with major record labels for the virtual world’s concert series. Plus to celebrate 15 years, The Vans Warped Tour  is coming to movie theaters. And more on the Britney Saved My Life documentary) (Newsweek)

- As seen on TV (doesn’t work as well as friends’ approval for teens and tweens, according to the latest Pangea survey on brand awareness. Also GenDigital surveys their youth panel on willingness to pay for premium online content. It’s lacking. Plus why the iPod Touch won’t replace VoIP phones for tweens) (Adotas) (ZDNet)

- Twilighters at Comic Con (are expected to be a force of Trekkie-sized proportions. Plus an overview of the other Comic Con teen entertainment on tap for this year) (CNN)(Newsweek)

-MobileBehavior reviews Kodu (the programming tool for kids. Also a ReadWriteWeb names picks for e-learning and teaching resources. And online retailer WIrefly suggests top ten cell phones for back-to-school)

- Fresh crop of ‘VH1 Divas’ (looks to lure in younger viewers by including Miley Cyrus, Kelly Clarkson and the like. Also the CW show “Beautiful Life” preps a Plan B for star Mischa Barton) (MTV News)

- Bausch & Lomb make eyes at young adults (with a new marketing campaign targeted at college-aged contact wearers. Plus Walmart launches a $9 product line for Back-to-School. And Promotions Wrap a new blog that covers promotional partnerships and tie-ins for entertainment marketers) (Contact Lens News) (Retailing Today)


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