Ypulse Essentials: Bieber's New Single, Millennials Want To Make Moviegoing More Social, Kids' TV

After a long wait, Bieber’s new single ‘Boyfriend’ is here (and we like the more mature sound that has been compared to Justin Timberlake. Sure, the lyrics are a little cheesy and will probably make tween girls swoon, but the song is more sophisticated than his past singles, which will make it appealing to older audiences as well, making it sure to reach #1 on the charts in no time. Oh, and there’s a cameo from “Shawty Mane,” Bieber’s rap alter-ego) (USA Today) (MTV)

- Using your phone while at the movies usually elicits lots of scorns and “shhhs” but if it were up to Millennials (texting, tweeting, and checking Facebook would be tolerable at theaters. Engaging with social media and entertainment simultaneously is important to them — after all, that’s what they do when watching TV — so it makes sense that the majority of 18-34 year olds would like to use their phones for similar purposes while at the movies. In fact, they think it would enhance their experience, which makes us wonder if theaters might actually allow this) (Fandango, thanks to Derek Baird for the tip)

- Disney just launched Disney Junior, a channel for preschoolers (that will eventually replace Soapnet. This marks a big change for ABC as it steps away from soap operas and focuses more on 2-7 year olds, who will have their own 24-hour network, a lot like Nickelodeon’s Nick Jr. In other children’s TV news, check out some of the top cartoons that are sure to reach SpongeBob status) (LA Times) (Adweek)

- The Internet has been buzzing about the ‘Hunger Games’ earning $152.5 million at the box office this weekend (which is the third-highest total ever for opening weekend! But besides that impressive feat, here’s some interesting info about the audience which had a more balanced male-to-female ratio than “Twilight” and…

 
 
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Millennial News Feed

Quote of the Day: “My dream car has always been a Chevy Silverado. After I have paid off all of my debt including student loans I will save to pay cash for the truck I want. I have a 3 1/2 year plan to pay off my debt and if I then take the money I am paying towards my debts and keep saving I should be able to buy my truck 1 year after that.” –Female, 22, OR

The mall doesn’t hold the same place in American culture it did twenty years ago, but it may still play a role in teen shopping tastes. A Teen Vogue survey reports that teen girls still like shopping in malls, with 65% of 16-26-year-old females saying they will do the majority of their holiday shopping in store. The top reasons they preferred mall shopping to online were seeing products in person, hanging out with friends, and bonding with their moms. (Awww.) 61% say they create their own wishlists by walking through the mall as well. (Chain Store Age)

Start hoarding bourbon. In 2015, the smooth spirit will be more expensive, thanks in large part to its popularity with Millennial consumers. Domestic bourbon sales have increased 36% in five years, and some distilleries are rationing their bottles for the first time since Prohibition. How’s that for the power of the craft cocktail trend? Bacon, that perennially trendy meat, will also continue rise in price. (Deal News)

McDonald’s sales continue to fall, and their problems attracting young consumers have been well documented this year. The number of 19-21-year-olds visiting the chain every month has dropped by 13% since 2011. “Desperate to change its image,” the brand’s latest turnaround plan (is this plan E?) includes self-service kiosks, a trimmed down menu, and a search for a “big idea” that will appeal to young consumers’ interest in social good. (Business Insider)

What did Millennials read online this year? A lot of BuzzFeed. Digiday’s look at 2014 in Millennial media consumption found that 39 million 18-34-year-olds visited BuzzFeed at least once, but traditional publications online are also attracting these younger readers. Over 20 million visited The New York Times, and almost 8 million visited The Wall Street Journal. Meanwhile, some “self-proclaimed” Millennial sites like Ozy and Vocativ reportedly “actually attract an older crowd.” (Digiday)

A generation delaying getting married and having children is creating interesting cultural shifts, and some hilariously awkward family moments. When one twenty-something found herself as the only single sibling and was deemed too old to be on her parent’s holiday card, she began to make her own tongue-in-cheek cards “celebrating” her solo, childless status. These hilarious missives, featuring booze and uncomfortable scenes, have gone viral, and she has become a holiday hero of the unmarried. (Mashable)

Have some lingering questions about Millennials that you need answered for an upcoming meeting? That’s what Ypulse is here for. Silver and Gold subscribers have access to Ypulse's trend and Millennial experts for quick, personalized feedback on any topic. After each insights article, subscribers can submit questions and requests directly to our experts and receive instant responses. (Ypulse)

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