Ypulse Essentials: Bieber Bashes U.S., 'Glee' To Sing Original Songs, McSweeney's New Children's Imprint

Rolling Stone BieberWill Rolling Stone’s interview with Justin Bieber (tarnish the pristine image of the pop idol? In the article, due out Feb 18, he disses the U.S. and gives his opinions on politics, fame, abstinence, and abortion, among other topics. After a disappointing Grammys, his album sales are up, and his nail polish line has sold 1 million bottles) (MTV) (Time)

- The cast of ‘Glee’ (continues on its path to becoming a legitimate music group, with plans for an original song in an episode this season, and a whole episode devoted to original songs next season. PSFK notes that when Fox airs “Glee,” Twitter traffic goes up by a factor of 30) (Billboard)

- A new children’s imprint (McSweeney’s McMullens will release 10 children’s books this year, beginning in May) (GalleyCat)

- Calorie counts (don’t influence kids menu choices at fast food restaurants, according to a recent study) (ABC News)

- An ‘undiscovered’ band (will get their “picture on the cover of the Rolling Stone” as part of a contest organized by the magazine, AOLMusic, and Atlantic Records. For the first time ever, readers will choose the featured band. Mashable profiles My Major Company, a startup that hopes to launch the careers of unknown bands through fan funding. With so many industry outsiders gaining more attention, perhaps we’ll have many more “Never Heard Of It” Grammy awards shows in the future) (NY Times, reg required) (New York Magazine)

- Clearasil and MTV (join for a PSA to help teens “Make the Clear Choice” about drugs, alcohol, sex, self-esteem, and other issues. The spots will feature MTV correspondent Suchin Pak and will encourage viewers to visit MTV’s new site, MTV ACT, where they can get involved. Clearasil is also back to advertising with “Skins” after a one week hiatus) (PR Newswire) (Broadcasting & Cable)

- No…

 
 
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Millennial News Feed

Quote of the Day: “It's cheaper and more fun to make my own Halloween costume. Also that way my costume will be different from everyone else's.” –Male, 17, PA

In stories of cyberbullying, Formspring gained a reputation for being an epicenter for negativity and hurtful anonymous comments between teens. The platform shut down last year thanks to that toxic history, but in its wake new site Sping.me wants to be “the friendliest social network,” joining the fight for positivity in social media. Like Formspring, Spring allows Q&A discussions and chats, but the site wants those chats to facilitate making friends. Spring’s slightly older userbase (an average age of 24) is one factor they hope will keep the environment relatively gossip and troll-free. (TechCrunch)

In our most recent Ypulse Quarterly trend report, we talked about Chasing Neverland, a trend of Millennials wanting to recapture the carefree feeling of their childhood. One example? The pre-work dance parties that have become popular in New York, LA, San Francisco and Atlanta. Daybreaker, the company throwing these energetic events, emphasizes health and wellness, and says the parties are all about having a unique, fun, in-person experience. According to one organizer, “There’s an outcropping of excitement for interactivity and real community experiences. Millennials—they’re tired of online.” (Mashable)

Millennials are getting serious about saving. According to a new study, the number of young workers enrolling in 401(k) plans increased 55% in the first half of 2014. A major factor behind the increase is the “sheer number of Millennials entering the workforce.” Today they make up 25% of workers, and by 2020 that number is estimate to climb to 50%. (Time)

The rumored anonymous Facebook app is here: Rooms is a mobile network that aims to bring people together based on mutual interests instead of mutual social connections. Users can create a room around any topic, from bee keeping to World of Warcraft, and other people can join those rooms using any username they choose. Room accounts are not connected to Facebook accounts, and the app is based off of the idea of online forums more than recent iterations of social networking. (Fast Company)

Archie, Betty and Veronica are coming to TV: Fox is developing a “subversive take” on the iconic comic series. The show,Riverdale, will reportedly be a combination of the small-town teen sagas of Dawson’s Creek and the weird, mysterious happenings of Twin Peaks. The plot will focus on the darker elements lurking under the “wholesome façade” of the town, and other characters from the Archie franchise will be involved—Josie and the Pussycats will reportedly play a “big role.” (SlashfilmUproxx)

Did you know that Ypulse tracks social media trends in our biweekly surveys? We found that Vine, Twitter, and YouTube have seen steady growth since November 2013, gaining 9%, 10%, and 13% more Millennial users, respectively. Our Silver and Gold tier subscribers explore helpful visuals that detail our tracked trends in the Data Room on Ypulse.com. (Ypulse)

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