Ypulse Essentials: 'Bandslam's' Botched Marketing, The Future Of Record Labels, Beloit's New Mindset List

bandslamDid Summit botch Bandslam’s marketing (according to this memo, audiences thought it was more “High School Musical” than “School of Rock.” Plus Lionsgate buys ComicCon film fave “Kick-Ass” about “a high school dweeb who attempts to reinvent himself as a costumed superhero.”) (Nikki Finke’s Deadline Hollywood) (Reuters)

- Cover story (tween fashion blogger Tavi lands the cover of Pop magazine. Plus a new line of “all natural” tween skin care products called Good For You Girls) (The Frisky)

- MySpace to buy iLike (and its millions of music sharing users. “Birthday Massacre” is the band Virgin concert goers chose to play FreeFest. And a cool post over at MediaShift on the “Future of Record Labels”) (TechCrunch)

- Beloit releases its annual mindset list (for the class of 2013. And Borders announces an expanded focus on teachers...)

- Shutterfly launches a youth sports section (while Levis teams up with Break.com for mockumentaries)

- Texting and driving (the horror movie - do you think this “PSA film” crosses the line? YouTube thought it was too violent for kids under 18. Thanks Lisa!) (BBC) (Boing Boing Gadgets)

Corrections: In yesterday’s newsletter, we had an incorrect link to the ClickZ story about The Gap using social media for its denim campaign. Also, in the post about the new Ypulse, Inc. I meant to link directly to our ethics statement vs. the about us page.

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