Ypulse Essentials: Artists.MTV Is Coming, Amazon's First YA Novel, 'Hunger Games' Speculation Continues

Artist.MTVNow that SXSW has shifted gears to music, we’re hearing some interesting announcements (including MTV’s new artist.MTV site. The site is designed as a MySpace-like portal for artists; its scheduled for a beta launch in May. Artists will have direct control of their pages, able to use the site to connect with fans, sell concert tickets and merchandise, share photos and music, and more) (TheWrap) (GigaOm)

- Amazon Children’s Publishing has chosen its first YA novel (for publication, Katie Anderson’s “Kiss & Make Up.” The novel tells the story of Emerson Taylor, a confessed lip gloss addict who has a secret power: she can read the mind of anyone who kisses her. We’re not sure we’d want that power, but we’re curious to read the book!) (Publishers Weekly)

- We’re now only a week away from the the film release of ‘The Hunger Games,’ and everyone is getting into the act, speculating (about its theatrical success. That depends on it transcending it’s “YA” status and drawing an older audience as well. Not surprisingly, the film project is being compared to “Harry Potter,” but in reality, it picks up where that series left off with mature characters “already in [the adult] world, and dealing with its inhumanity,” according to Scholastic’s David Levithan. He likens the series to “Star Wars” — either way, it’s pretty impressive company) (NY Times)

- Millennials who move back in with their parents in their adult years aren’t getting a free ride (but instead are paying rent, helping with household expenses, and trying to save up. They’re content with their living situation, though they wish they had a little more money to live on) (CNN)

- Video games can be part of a ‘healthy, balanced media diet’ (sparking creativity and serving as a learning tool. Of course that depends largely on the video game — many foster problem-solving and planning skills. Still, parents fear the medium and don’t encourage gaming because violent games get more attention in the media, leading them to think it’s not good for their kids) (VentureBeat)

- Magazines are using digital tools to reel in younger readers, and Sports Illustrated (is no different. For its issue on March Madness and the NCAA tournament, it added some cool exclusive content built into its cover via augmented reality. But the most impressive twist is that it built the functionality to access it — and QR codes sprinkled in issues — into it’s already popular app. Readers don’t have to download a separate app; removing that step removes a major barrier for users and might just result in a steep rise in readers accessing the special features) (TechCrunch)

- Uniqlo is already popular among tweens, teens, and older Millennials, but now its turning attention (to an even younger audience, launching a kids line. The line, designed by Undercover’s Jun Takahashi, is called Undercover at Uniqlo and continues the retailer’s practice of fashionable pieces at affordable prices) (Guardian)

- Finally, for a little Friday fun… (We’re cracking up over this collection of Hunger Games pick up lines, including “Girl, you on fire!” What’s your favorite? Tell us in the comments!) (Comediva)

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